HomeMy WebLinkAboutA013 - August 25, 2026, Regular Meeting of the Ames City CouncilITEM #:16
DATE:08-25-26
DEPT:PW
SUBJECT:RENEWAL OF STREETLIGHT TRAFFIC DATA SUBSCRIPTION SERVICE
COUNCIL ACTION FORM
BACKGROUND:
The City of Ames currently has a subscription contract with StreetLight Data, Inc., which
expires on October 31, 2026. This service provides the City of Ames and the Ames Area
Metropolitan Planning Organization (AAMPO) with transportation data and analytical
capabilities throughout the Ames metropolitan planning area.
The subscription data and analyses include vehicle origin-destination data, trip attributes
(including aggregated socioeconomic data), segment travel times and speeds, segment traffic
volumes, intersection traffic volumes, and truck volume data. Data is sourced primarily from
connected vehicles, mobile devices, fleet/navigational devices, and is aggregated and
anonymized before analysis. StreetLight does not identify, track, or report information
about individual travelers.
Staff frequently uses this data for the development of transportation plans such as
Ames Connect 2050, the Regional Comprehensive Safety Action Plan (CSAP), and Walk
Bike Roll Ames as well as for corridor studies and speed studies.
StreetLight Data, Inc. has indicated that a one-year renewal of the subscription would
be at a cost of $72,000. The contract term would begin November 1, 2026 (the day after
the current contract expires) and end October 31, 2027. This cost represents an
approximate 10.8% increase from the previous amount of $65,000. The increase reflects
StreetLight's general price escalation across its subscription base as data acquisition and
processing costs rise.
Funding in the amount of $57,600 (80%) is programmed for this subscription renewal in the
AAMPO FY 2027 Transportation Planning Work Program (TPWP). A local match of $14,400
(20%) is available in the City of Ames 2026-2031 Capital Improvements Plan (CIP) through the
Transportation Planning Program.
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The table below summarizes the expenses and revenues for this contract renewal:
Expenses Amount Revenues Amount
StreetLight Data Subscription
(11/1/26 – 10/31/27)
$72,000 AAMPO Federal Planning
(PL) Funds
(FY27 Transportation
Planning Work Program)
$57,600
City of Ames Local Road Use
Tax Funds
(2026/27 Transportation
Planning Program)
$14,400
Total $72,000 Total $72,000
The proposed contract from StreetLight Data and a flyer with more information about
StreetLight Data are attached.
ALTERNATIVES:
1. Approve a one-year (November 1, 2026, through October 31, 2027) renewal agreement
for a Transportation Data & Analytics Subscription Service with StreetLight Data, Inc., of
San Francisco, California, in an amount not to exceed $72,000.
2. Do not approve the agreement with StreetLight Data, Inc.
CITY MANAGER'S RECOMMENDED ACTION:
The existing subscription to StreetLight has been a valuable resource for the City's and
AAMPO's transportation studies and planning efforts, providing data that would
otherwise require substantially more time and expense to collect and process.
Renewing this subscription would allow the City to remain responsive to requests
regarding studies and traffic impacts across the community. Therefore, it is the
recommendation of the City Manager that the City Council adopt Alternative No. 1, as
described above.
ATTACHMENT(S):
StreetLight Renewal Agreement.pdf
StreetLight Informational Flyer.pdf
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StreetLight InSight® Subscription Order Form
This StreetLight InSight® Subscription Order Document (the “Subscription Order” or “Order”) and the
corresponding StreetLight Data Master Data Access Agreement (the “Agreement”) between StreetLight
Data, Inc. (“StreetLight”) and Customer (as defined below) is entered into as of the date of last signature
below (“Effective Date”) and governs Customer’s access to and use of the Data Products. Undefined
capitalized terms used in this Subscription Order will have the meanings set forth in the Agreement.
Customer Legal Name: Billing Contact Name:
City of Ames
Entity Type:Billing Email:
State of Incorporation Billing Address
Ames, Iowa 50010
Under the terms of the Agreement, attached hereto, of which this Subscription Order is a part, Customer
agrees to license and StreetLight agrees to provide access to the following Data Products in the indicated
quantity and at the indicated pricing in U.S. Dollars:
Subscription Services
Solution Package(s) PRICE
Transportation Planning with Street Scanner $72,000.00
$72,000.00
TAX $0.00
USD
Product Special Terms
Up to 50 Users of Customer may run an unlimited number of analyses within a specified area of the United
States, with a population of up to 122000 and may include pass-through Zones to capture trips originating
or ending outside of the authorized geographic area, for governmental transportation research and
operational analyses.
Customer Input Files
Customer will provide input Zones containing the boundaries of the Zones and directionality designation (if
necessary) either via spatial files or via the StreetLight InSight® Web Application. A Zone can be a road
segment, a TAZ or any other geospatial shape as defined by Customer. StreetLight may modify Zones to
improve Metric results.
Delivery
Delivery via StreetLight InSight® Web Application.
Term
As of November 01, 2026 for a period of (12) Months.
Payment Terms
Payment due within (30) days of the Effective Date. Payment is accepted by check or ACH/EFT.
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StreetLight Data Preferred Payment Method: ACH/EFT
Bank of America
901 Main Street, Dallas, TX 75202
Bank Routing Number (ACH): 111000012
Bank Routing Number (wires): 026009593
Bank Account Name: Streetlight Data, Inc.
Bank Account Number: 4451744791
StreetLight Data Inc
P.O. Box 744733
Los Angeles, CA 90074-4733
Notices
Any notices under this Agreement will be directed, if to Customer, to the Contact listed above, and if to
StreetLight, at:
StreetLight Data, Inc.
4 Embarcadero Center, Suite 3800,
San Francisco, CA 94105
CUSTOMER ACKNOWLEDGES THAT IT HAS READ THIS SUBSCRIPTION ORDER DOCUMENT AND
THE CORRESPONDING AGREEMENT, AND UNDERSTANDS AND AGREES TO BE LEGALLY
BOUND BY THEIR TERMS.
IN WITNESS WHEREOF, this Subscription Order has been executed by the parties through their duly
authorized officers.
StreetLight Data, Inc.City of Ames
\s2\ \s1\
SIGNATURE: SIGNATURE:
\n2\ \n1\
NAME: NAME:
\t2\ \t1\
TITLE: TITLE:
\d2\ \d1\
DATE: DATE:
Elizabeth Rentz
COO
08/14/2026
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MASTER DATA ACCESS AGREEMENT
This MASTER DATA ACCESS AGREEMENT (this “Agreement”) is made as of the Effective Date
in the corresponding Subscription Order, (the “Effective Date”) by and between STREETLIGHT DATA INC., a
Delaware corporation, with its principal offices located at 4 Embarcadero Center, Suite 3800, San
Francisco, CA 94105, (“StreetLight”) and CUSTOMER, an Entity organized under the laws of State of
Incorporation with offices at Address, (“Customer”). In connection with this Agreement, Customer has
entered into a corresponding Subscription Order for access to the Data Products, the terms of which are
incorporated by reference herein.
Background:
WHEREAS, StreetLight owns or has the rights to the Data Products (as defined below) and offers
subscription based access to the Data Products;
WHEREAS, Customer desires to obtain a subscription to access and use the Data Products in
accordance with the terms and conditions of this Agreement.
NOW, THEREFORE, in consideration of the promises and covenants made herein and other good
and valuable consideration, receipt and sufficiency of which is hereby acknowledged, the parties agree as
follows:
Agreement:
1. DEFINITIONS.
1.1 “Data Products” means StreetLight’s proprietary compilations of geospatial materials
created from StreetLight’s data analytics technology platform and software (StreetLight Route Science® and
StreetLight Insight®) including but not limited to polygons, attributes, latitudes/longitudes, and metrics (which are
inherently subjective and may contain errors).
1.2 “Subscribed Output” means the materials generated for Customer as output as specified in
a Subscription Order.
1.3 “Subscription” means Customer’s access to StreetLight’s Data Products and the use of
StreetLight’s Subscribed Output under the terms of this Agreement and any applicable Order.
1.4 “Subscription Order” or “Order” means the corresponding ordering document entered into
between the parties which specifies the Subscribed Products to be accessed, the scope of access, permitted use,
and any special restrictions.
1.5 “User(s)” means a specific individual or individuals (e.g., an employee or named consultant
contractor of Customer) designated by Customer and permitted to access the Data Products and receive and use
the Subscribed Output on behalf of Customer under a specific Subscription Order.
2. STRUCTURE; ACCESS.
2.1 Scope of Agreement. This Agreement consists of the general terms and conditions set forth
in this document and in the Order. The performance of the Order is subject to the general terms and conditions of
this Agreement. In the event of any conflict between the general terms and conditions set forth in this Agreement and
those in the Order, the terms and conditions in the Order shall control.
2.2 Access. StreetLight grants to Customer, for the subscription term specified in the applicable
Order, a non-exclusive license to access and use the Data Products and Subscribed Output solely for governmental
transportation planning and operational analyses.
2.3 Identification of Users. Customer shall identify the Users to StreetLight and shall supply only
Users identified to StreetLight with access to the Data Products and Subscribed Output. Customer shall supply Users
access to the Data Products and Subscribed Output only in accordance with the provisions of this Agreement.
StreetLight acknowledges that Customer may deliver the Subscribed Output to named consultants who are
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performing subcontracting services in support of a specific Subscription Order. Customer shall be responsible for
ensuring that Users access the Subscribed Output and Data Products only in accordance with the provisions of this
Agreement.
2.4 Limitations on Access. Customer shall not: (a) sell, lease or sublease access to the Data
Products; (b) copy, decompile, or reverse engineer any portion of the Data Products; (c) use the Data Products to
provide third party processing services to other parties, commercial timesharing, rental or sharing arrangements, or
on a “service bureau” basis; (d) remove any StreetLight titles, trademark symbols, copyright symbols and restrictive
legends; (e) bypass or disable any protections that may be put in place to provide security for the Data Products or
to protect against unlicensed use of the Data Products; (f) use the Data Products to store, transmit or produce
infringing, libelous, or otherwise unlawful or tortious material, or to store or transmit material in violation of third-party
privacy rights; (g) introduce into the Data Products, or use the Data Products to transmit, viruses, Trojan horses and
other harmful or malicious code; (h) interfere with or disrupt the integrity or performance of the Data Products or third-
party data contained therein; or (i) use the Data Products with any products, systems, or applications for or in
connection with (1) real time navigation or route guidance, including but not limited to turn-by-turn route guidance
that is synchronized to the position of a User's or a third party’s sensor-enabled device; or (2) any systems or functions
for automatic or autonomous control of vehicle behavior.
2.5 Reasonable Precautions. Customer shall implement, and shall take measures to maintain,
reasonable and appropriate administrative, technical, and physical security safeguards designed to: (i) ensure
compliance with the limitations in Section 2.4; (ii) protect against anticipated threats or hazards to the security or
integrity of the Data Products; and, (iii) protect against unauthorized access or use of the Data Products.
2.6 No Re-identification. With respect to the use of the Subscribed Output, Customer represents
and warrants that: (i) it does not have the ability to use the Subscription and the Subscribed Output to determine the
identity of any specific person; (ii) it shall make no attempt to obtain data permitting it to use the Subscription and the
Subscribed Output to determine the identity of any person; (iii) it will not accept any information from any third party
that permits the use of the Subscribed Output to make such an identification; and (iv) it will make no such
identification.
2.7 Excess Use. If Customer exceeds its permitted use of the Subscription, Customer will
promptly notify StreetLight and within thirty (30) days thereafter: (i) disable unpermitted or excess use; or (ii) purchase
additional subscriptions. StreetLight may review Customer’s use of the Subscription, and Customer shall provide any
reasonable assistance, to verify Customer’s compliance with the Agreement. StreetLight may suspend Customer’s
use of the Subscription after giving thirty (30) days’ written notice of non-compliance identified in such review, in
addition to any other rights or remedies StreetLight may have.
2.8 Artificial Intelligence. The Data Products and Subscribed Output may not be added to any
internal or third party machine learning, neural network, deep learning, predictive analytics or other artificial
intelligence or software program, (“AI Software”) where: the Data Products and Subscribed Output would not remain
confidential in accordance with the terms of the Agreement; the AI Software would render Customer’s use of the Data
Products or Subscribed Output (or any products similar to the Data Products or Subscribed Output) redundant; The
AI Software allows the Data Products, Subscribed Output, or any information contained within the Data Products or
Subscribed Output to be stored or retained in any Public Reference Data Set (“Public Reference Data Set” for these
purposes means any data set from which AI Software may generate results or other output for delivery to queries
made by parties other than the Customer); or, the Data Products and/or Subscribed Output are not deleted from the
AI Software program within thirty (30) days of entry.
3. EFFORTS AND ADDITIONAL SERVICES.
3.1 Efforts. StreetLight will use commercially reasonable efforts to provide the access and
permitted use of the Subscribed Output to Customer as set forth in the applicable Subscription Order. Any addition
to the list of Subscribed Output or changes to the access and permitted use of the Subscribed Output will be described
in amendments to the Subscription Order, which will be effective when signed by a representative of each party who
is authorized to execute contracts. Upon execution by both parties, an amendment to the Subscription Order will
become a part of this Agreement.
4. COMPENSATION; PAYMENT TERMS; TAXES.
4.1 Except as expressly set forth in the applicable Order: (a) Subscription fees are invoiced
yearly in advance, and (b) Customer shall pay each invoice in full within thirty (30) days after the date of invoice in
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U.S. dollars. If Customer is delinquent in payment of amounts for the services owed hereunder, StreetLight may give
notice to Customer of such delinquency and, in such case, Customer will have thirty (30) days from receipt of
StreetLight’s written notice to cure the delinquency.
4.2 StreetLight will be entitled to late-payment fees on undisputed amounts due if payments are
not received within thirty (30) days after the due date. Late payment fees are defined as the lesser of one and a half
percent (1.5%) of the amount due, compounded each subsequent thirty (30) day period that invoices remain unpaid,
or the maximum amount permitted by law. Customer will promptly notify StreetLight of any amounts disputed in good
faith. The parties will make a good faith attempt to amicably resolve any disputes regarding amounts billed.
4.3 All charges will be exclusive of any taxes and Customer shall be financially responsible for
all sales or services taxes that are assessed on the Subscription or the use of the Subscribed Output, excluding any
withholding or taxes based upon StreetLight’s income.
5. PROPRIETARY RIGHTS.
5.1 Ownership. As between StreetLight and Customer, all rights, title, and interest in and to all
intellectual property rights in StreetLight’s Confidential Information, the Data Products, and the Subscribed Output,
are owned exclusively by StreetLight. StreetLight shall have a royalty-free, worldwide, non-exclusive, transferable,
sub-licensable, irrevocable, perpetual right to make, use, sell, offer for sale, import, or otherwise incorporate into the
Data Products, any suggestions, enhancements, recommendations or other feedback provided by Customer.
5.2 No Implied License. Except for the limited license set forth in Section 2.2, StreetLight
reserves all rights in the Data Products and Subscribed Output and any related StreetLight Confidential Information
or intellectual property.
6. CONFIDENTIALITY.
6.1 Definition.
(a) “Confidential Information” means the proprietary information, technical data, trade
secrets or know-how, including, but not limited to, ideas, works of authorship, research, product plans, products,
services, customers, customer lists, markets, software, developments, inventions, processes, formulas, technology,
designs, drawings, engineering, hardware configuration information, marketing, finances or other business
information disclosed by a party or a party’s affiliate (collectively, the “Disclosing Party”) either directly or indirectly in
writing, orally or by drawings or inspection of parts or equipment to the other party (the “Receiving Party”).
(b) Notwithstanding anything to the contrary herein, any data relating to Customer
operations which is provided by Customer, will be deemed to be Confidential Information.
(c) Confidential Information does not include information which (i) has become publicly
known and made generally available through no wrongful act of the Receiving Party, (ii) has been rightfully received
by the Receiving Party from a third party who is authorized to make such disclosure, (iii) was developed independently
without the use of any Confidential Information, or (iv) was already in the Receiving Party’s possession at the time of
disclosure from a source other than the Disclosing Party and without any obligation of confidentiality.
6.2 Non-Disclosure. Confidential Information may be used by the Receiving Party solely for the
purpose for which it is disclosed to the Receiving Party, and as permitted under this Agreement, and may not be used
for any other purpose. StreetLight shall hold all data and information input by Customer or provided to StreetLight by
Customer in Customer’s use of the Data Products to which StreetLight has access in confidence without limitation
and may not use or disclose any of it without Customer’s written consent. During the term of this Agreement and for
a period of five (5) years following the date of termination or expiration of this Agreement, the Receiving Party shall
hold the Confidential Information in confidence and may not use or disclose the Confidential Information, except as
expressly permitted herein, without the prior written consent of the Disclosing Party, which consent may not be
unreasonably withheld. The Receiving Party shall take all reasonable measures to protect the Confidential
Information of the Disclosing Party from becoming known to the public or falling into the possession of persons other
than those Representatives authorized to have any such Confidential Information, which measures shall include the
same degree of care that the Receiving Party uses to protect its own information of a similar nature, but in no event
less than a reasonable degree of care. The Receiving Party may only disclose the Confidential Information to its
Representatives who have a legitimate “need to know,” have been advised of the obligations of confidentiality under
this Agreement and are bound in writing to obligations of confidentiality to Receiving Party no less stringent than
those set out in this Agreement. For purpose of this Section 6, “Representative” means, with respect to the Receiving
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Party, its affiliates and its and their officers, directors, stockholders, members, partners, employees, financial and
other advisors, attorneys, accountants, consultants and agents.
6.3 Required Disclosure. Nothing in this Agreement will prohibit the Receiving Party from
disclosing Confidential Information of the Disclosing Party if legally required to do so by law, by judicial or
governmental order or in a judicial or governmental proceeding (“Required Disclosure”); provided that Receiving Party
shall: (a) where permitted, give the Disclosing Party reasonable notice of such Required Disclosure prior to disclosure;
(b) cooperate with the Disclosing Party in the event that it elects to contest such disclosure or seek a protective order
with respect thereto; and (c) in any event only disclose the exact Confidential Information, or portion thereof,
specifically requested by the Required Disclosure.
6.4 Equitable Relief. In the event of a breach or threatened breach of the foregoing confidentiality
obligations by one Party, the other shall suffer immediate and irreparable harm for which, money damages shall be
impossible to calculate and be inadequate compensation. Accordingly, either party shall be entitled to seek an
injunction, restraining order or other equitable relief to enforce compliance with the provisions hereof; provided,
however, that no specification herein of any particular legal or equitable remedy shall be deemed or construed to
prohibit either party from seeking or obtaining any other remedy under this Agreement, at law or in equity.
7. NO WARRANTIES.
THE DATA PRODUCTS ARE PROVIDED “AS IS” WITHOUT WARRANTY, EXPRESS OR
IMPLIED, INCLUDING WARRANTIES ARISING UNDER STATUTE, WARRANTIES OF MERCHANTABILITY,
ACCURACY, TITLE, NON-INFRINGEMENT OR FITNESS FOR A PARTICULAR PURPOSE OR ANY
WARRANTIES ARISING FROM USAGE OF TRADE, COURSE OF DEALING OR COURSE OF PERFORMANCE.
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, STREETLIGHT SPECIFICALLY DOES NOT
WARRANT THAT THE DATA PRODUCTS WILL MEET THE REQUIREMENTS OF CUSTOMER OR OTHERS OR
THAT THEY WILL BE ACCURATE OR OPERATE WITHOUT INTERRUPTION OR ERROR. CUSTOMER
ACKNOWLEDGES THAT IN ENTERING THIS AGREEMENT IT HAS NOT RELIED ON ANY PROMISE,
WARRANTY OR REPRESENTATION NOT EXPRESSLY SET FORTH HEREIN OR INCORPORATED INTO THIS
AGREEMENT BY REFERENCE.
8. INDEMNIFICATION; LIMITATION OF LIABILITY.
8.1 Indemnification.
(a) To the extent permitted by law, Customer hereby agrees to indemnify and defend
StreetLight and its directors, officers, agents and employees, and hold them harmless, against any and all third party
claims, suits, actions, loss, damages, liabilities, costs or expenses (including reasonable attorneys’ fees) to the extent
arising out of: (i) Customer’s non-compliance with all applicable laws, or the violation of any applicable law or
regulation; (ii) Customer’s use of the Data Products; and (iii) Customer’s breach of its confidentiality obligations or
any other term of this Agreement.
(b) StreetLight hereby agrees to indemnify and defend Customer and its directors,
officers, agents and employees, and hold them harmless, against any third party claims, suits, actions, loss, damages,
liabilities costs or expenses (including reasonable attorneys’ fees) to the extent arising out of: (i) StreetLight’s
infringement of any copyright or other intellectual property rights of any third party; and (ii) StreetLight’s breach of its
confidentiality obligations under this Agreement. If the Data Products, or any portion thereof, becomes subject to any
third party suit, claim, action or demand (“Claim”) or in StreetLight’s reasonable judgment is likely to become subject
to a Claim alleging that it infringes, misappropriates or violates a third party’s intellectual property rights, StreetLight
may within a reasonable time, at its sole option and expense, either: (i) secure for Customer the right to continue the
use of such item; (ii) replace such item with a substantially equivalent item not subject to any such Claim; (iii) modify
such item so that it becomes no longer subject to any such Claim; or (iv) contest the Claim. If StreetLight determines,
in StreetLight’s reasonable discretion, that it is not commercially feasible to either procure the right to continued use
of the applicable item or to replace or modify the applicable item as provided in clauses (i), (ii) or (iii) of the immediately
preceding sentence, StreetLight may terminate access to the item and StreetLight’s sole liability under this Section
shall be to refund Customer all fees and expenses paid by Customer to StreetLight for such item. THIS SECTION
8.1 STATES EACH PARTY’S ENTIRE LIABILITY AND THE OTHER PARTY’S EXCLUSIVE REMEDY FOR THIRD
PARTY INFRINGEMENT CLAIMS AND ACTIONS.
8.2 Process. All of the foregoing indemnity obligations of StreetLight and Customer are
conditioned on: (i) the indemnified party notifying the indemnifying party promptly in writing of any actual or threatened
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Claim, provided that failure to give prompt notice shall not relieve the indemnifying party’s obligation hereunder unless
the indemnifying party’s ability to defend the Claim is prejudiced in a material way; (ii) the indemnified party giving
the indemnifying party sole control of the defense thereof and any related settlement negotiations, and (iii) the
indemnified party cooperating and, at the indemnifying party’s request and expense, assisting in such defense.
8.3 Limitation of Liability.
IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE OTHER PARTY FOR
PUNITIVE, INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OR EXPENSES ARISING OUT
OF THIS AGREEMENT EVEN IF IT HAS BEEN ADVISED OF THE POSSIBLE EXISTENCE OF SUCH LIABILITY.
EXCEPT FOR CLAIMS RELATING TO A PARTY’S BREACH OF CONFIDENTIALITY
OBLIGATIONS, TO THE EXTENT PERMITTED BY LAW, THE TOTAL, CUMULATIVE LIABILITY OF EACH PARTY
ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER BASED ON CONTRACT, IN TORT OR ANY
OTHER LEGAL OR EQUITABLE THEORY, SHALL BE LIMITED TO THE CONTRACT AMOUNT PAID BY
CUSTOMER TO STREETLIGHT DURING THE PREVIOUS TWELVE (12) MONTHS. THE EXISTENCE OF MORE
THAN ONE CLAIM SHALL NOT ENLARGE THIS LIMIT.
9. TERM AND TERMINATION.
9.1 Term. This Agreement is effective as of the Effective Date and shall continue in full force and
effect for a term of one (1) year. Each Order shall be effective as of the date set forth in the applicable Order and
shall continue in full force and effect until (a) the end date set forth in such Order or, if no end date is specified, then
upon the expiration of termination of this Agreement; or (b) termination in accordance with the terms of this Agreement
or the applicable Order.
9.2 Termination.
(a) If any breach of this Agreement or of a Subscription Order occurs, and such breach
is not cured within thirty (30) days after written notice from the non-defaulting party, the non-breaching party shall
have the right to terminate this Agreement or the affected Subscription Order by giving written notice of termination
to the breaching party, which termination shall be effective thirty (30) days after receipt of such written notice of
termination.
(b) Without limiting the general application of Section 9.2(a), if StreetLight reasonably
believes that Customer is violating or has violated Sections 2.3, 2.5 or 2.6 in any material way, StreetLight may
suspend Customer access to the Data Products immediately upon notice to Customer. If after good-faith discussion
with Customer, StreetLight believes in its sole discretion that Customer is violating or has violated Sections 2.3, 2.5,
or 2.6 in any material way, StreetLight may terminate this Agreement or any Order immediately upon notice to
Customer.
(c) Customer may terminate this Agreement or any Subscription Order immediately
upon notice to the StreetLight if StreetLight becomes insolvent, is dissolved or liquidated, has a petition in bankruptcy,
reorganization, dissolution or liquidation, or similar action filed by or against it, is adjudicated a bankrupt, has a
receiver appointed for its business, or makes an assignment for the benefit of creditors.
9.3 Effect of Termination.
(a) Upon expiration or other termination of the Agreement or any Subscription Order for
any reason, Customer shall stop using, and StreetLight shall stop providing the Subscribed Output or access to the
Data Products, as the case may be. If the Agreement or a Subscription Order is terminated by Customer due to
StreetLight’s breach, then StreetLight shall refund to Customer, within thirty (30) days after the effective date of
termination, all prepaid fees for the remaining portion of any terminated Subscriptions. If the Agreement or a
Subscription Order is terminated by StreetLight due to Customer’s breach, then Customer shall pay to StreetLight,
within thirty (30) days after the effective date of termination, any unpaid fees for the terminated Subscription Order
that would have been payable for the remainder of the Subscription Term after the effective date of termination.
(b) Any and all rates, fees and charges set forth in an Order shall be firm and binding
for the Order term. In the event this Agreement expires or is terminated by Customer as permitted by Section 9.2, all
of the Orders then in effect shall also terminate unless Customer expressly requests otherwise. In the event that
Customer requests that one or more Orders not terminate as set forth in the preceding sentence, then the terms and
conditions of this Agreement shall continue in full force and effect, and shall continue to apply, with respect to such
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Orders for the respective Subscription terms.
(c) Upon the expiration or termination of this Agreement for any reason, Sections 2.2-
2.6, 5, 6, 7, 8, 9.3 and Section 10 of this Agreement, together with any other provision required for their construction
or enforcement, shall survive termination of this Agreement for any reason.
10. MISCELLANEOUS.
10.1 This Agreement will be governed by the laws of the State of Iowa, without regard to the
principles of conflicts of laws thereof.
10.2 This Agreement does not create a joint venture, partnership, employment relationship or
other agency relationship between the parties.
10.3 StreetLight may refer to Customer in its marketing materials and on its website as a customer
or client, provided that StreetLight does not disclose the nature of the services or products provided to Customer in
a manner which identifies Customer, without Customer consent.
10.4 Any failure or delay on the part of either party in the exercise of any right or privilege
hereunder shall not operate as a waiver thereof, nor shall any single or partial exercise of any such right or privilege
preclude other or further exercise thereof or of any other right or privilege. All waivers and consents, if any, given
hereunder shall be in writing.
10.5 Neither party shall assign this Agreement nor any of its rights, interests, privileges, licenses
or obligations hereunder without the other party’s prior written permission; notwithstanding the foregoing either party
may assign its rights hereunder to any successor in interest to all or substantially all of such party’s assets to which
this Agreement pertains.
10.6 The headings in this Agreement are inserted for convenience of reference only, and are not
intended to be a part of, or to affect the meaning or interpretation of, this Agreement.
10.7 In the event that any provision of this Agreement is found to be invalid, voidable or
unenforceable by any court of law with competent jurisdiction, the parties agree that unless it materially affects the
entire intent and purpose of this Agreement, such invalidity, voidability or unenforceability shall not affect either the
validity of this Agreement or the remaining provisions herein, and the provision in question shall be deemed to be
replaced with a valid and enforceable provision most closely reflecting the intent and purpose of the original provision.
10.8 Any rights and obligations which by their nature survive and continue after the end of this
Agreement shall survive and continue and shall bind the parties and their successors and assigns, until such
obligations are fulfilled.
10.9 This Agreement may be signed in one or more counterparts, each of which will be considered
an original, but all of which together form one and the same instrument. Once signed, both parties agree any
reproduction of this Agreement made by reliable means (for example, photocopy or facsimile) shall be considered an
original unless prohibited by law.
10.10 This Agreement and any Orders constitute the entire agreement between the parties with
respect to the subject matter hereof, and supersedes and replaces all prior or contemporaneous understandings or
agreements, written or oral, regarding such subject matter.
10.11 Unless otherwise provided in this Agreement, all notices, requests, consents and other
communications required or permitted under this Agreement will be in writing and will be sent to each party at the
address set out in the preamble of this Agreement or any address later provided by such party. All notices will be
sent by registered or certified mail, reputable overnight courier or by e-mail or fax with receipt confirmation. All notices
sent by registered or certified mail will be deemed effective on the fifth day after deposit in the mail. All notices sent
by overnight carrier or by fax will be deemed effective the day after deposit or transmission, as applicable.
10.12 Pursuant to the Electronic Signatures in Global and National Commerce Act and the Uniform
Electronic Transaction Act, both parties agree to accept an electronic signature as a valid replacement of an ink and
paper signature for this Agreement.
CUSTOMER ACKNOWLEDGES THAT IT HAS READ THIS AGREEMENT, UNDERSTANDS IT, AND
AGREES TO BE LEGALLY BOUND BY IT.
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L E A R N M O R E A T S T R E E T L I G H T D A T A . C O M
Transportation decisions
backed by better data
StreetLight helps agencies understand how people, vehicles, freight, bicycles, and
pedestrians move throughout their communities—providing clear, actionable insights to
support planning, safety, and investment decisions.
What Is StreetLight?
Questions You Can Answer
How Does StreetLight Work?
Where are trips coming from and going to?
Which routes are travelers using?
How does real-time travel behavior compare to historical
trends?
Trusted by hundreds of agencies, MPOs, DOTs, and transportation
consultants across North America, StreetLight supports planning,
operations, safety analysis, grant applications, and infrastructure
investment decisions.
Using privacy-protected mobility data and advanced
transportation analytics, StreetLight helps agencies answer
critical transportation questions without relying solely on costly
studies, surveys, and field data collection.
StreetLight is designed to understand travel patterns, not individual travelers. All mobility data is aggregated and anonymized
before analysis. StreetLight does not identify, track, or report information about individual people—only aggregate insights
about travel behavior across groups of travelers.
How are travel patterns changing over time?
How do people travel by vehicle, bicycle, walking, or freight?
What transportation investments will have the greatest
impact?
Every month, StreetLight ingests billions of data points from
connected vehicles, mobile devices, sensors, and other sources—
transforming complex mobility data into clear transportation
insights.
StreetLight's proprietary Route Science® engine transforms those
data points into actionable insights through an easy-to-use, self-
service platform. Agencies can answer critical questions in
minutes, not months.
🔒 PRIVACY IS BUILT IN
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Why Agencies Choose StreetLight
UNMATCHED GRANULARITY
Explore travel behavior by corridor,
neighborhood, time of day, season, or
region to answer complex questions.
COMPREHENSIVE MOBILITY DATA
Leverage the deepest repository of
mobility data in the marketplace, with
new data sources added monthly.
TRUSTED & DEFENSIBLE
Validated analytics provide defensible
insights agencies can confidently use
to support planning, funding, and
investment decisions.
HISTORICAL & CURRENT INSIGHTS
Combine historical and near real-time
data to understand long-term trends,
monitor current conditions, and
evaluate changing patterns.
MULTIMODAL ANALYSIS
Understand how people and goods
move through your network—personal
vehicles, freight, bicycling, and walking.
EXCEPTIONAL CUSTOMER
PARTNERSHIP
Trusted transportation experts provide
industry-leading support, training, and
guidance to help agencies maximize
value.
Self-Service & Agency Ownership Empower staff to access transportation insights directly through an intuitive platform. Agencies
retain institutional knowledge and data access in-house while enabling consultants and partners to collaborate when needed.
KEY USE CASES
Data-driven insights to answer your biggest transportation questions
ACTIVE
TRANSPORTATION
GHG MEASUREMENT SAFETY STUDIES
CORRIDOR STUDIES
TOLLING
CONGESTION
MANAGEMENT
CONSTRUCTION
TRAFFIC MONITORING &
OPERATIONS
TRANSPORTATION
MODELING
TRAFFIC VOLUMES
EV CHARGER
DEPLOYMENT
INTERSECTION STUDIES
EQUITY
FREIGHT PLANNING
L E A R N M O R E A T S T R E E T L I G H T D A T A . C O M 12