HomeMy WebLinkAboutA029 - Resolution setting October 14, 2025, as date of Public Hearing for Digital Billboard Lease Agreement on the western third of 731 Billy Sunday Road with Lamar Advertising CompanyITEM #:32
DATE:09-23-25
DEPT:ADMIN
SUBJECT:SETTING DATE OF PUBLIC HEARING FOR DIGITAL BILLBOARD LEASE
OF PROPERTY AT 731 BILLY SUNDAY ROAD
COUNCIL ACTION FORM
BACKGROUND:
On September 9, 2025, the City Council set September 23 as the date of hearing for a digital
billboard lease on City property along U.S. Hwy. 30 near the Hunziker Youth Sports Complex.
Prior to the hearing date, it came to the attention of City staff that the published notice did not
contain sufficient information to proceed with the hearing on September 23. Therefore, the
Council is being asked to set October 14 as a new date for the hearing. Information
from the original Council Action Form describing the lease proposal is provided below.
On February 11, 2025, the City Council discussed issues related to a proposed digital
billboard on City property along U.S. Hwy. 30 near the Hunziker Youth Sports Complex. The
proposed billboard would replace two standard billboards located on the Linc development site
on Lincoln Way near downtown.
During that meeting, the City Council reviewed key terms of the proposed lease, as well as
aspects of the Zoning Ordinance that would require revision to accommodate a digital
billboard per the requests of the billboard company, Lamar Advertising Company. On May 13,
the City Council held a hearing on a Zoning Text Amendment to revise the billboard standards,
and the ordinance adopting the text amendment was adopted on June 10, 2025.
Staff has continued to work with Lamar to finalize the terms of the lease agreement. A key
issue related to this was the completion of a survey of the City property on Billy Sunday Road.
The survey has been completed and a Minor Final Plat for the subdivision of the property split
into three lots is anticipated to be on the September 23 City Council agenda for approval. The
property to be leased to Lamar is the western one-third of Lot 3 of the planned Billy Sunday
Subdivision, 731 Billy Sunday Road.
The lease is being prepared to include a 20-year initial term, in addition to two optional
ten-year renewal terms. Under state law, a lease of City property for a period exceeding
three years requires the City Council to hold a public hearing prior to approval.
ALTERNATIVES:
1. Set October 14, 2025, as the date of public hearing for a lease of City property to Lamar
Advertising Company for the installation of a digital billboard.
2. Do not set a date of public hearing, and do not proceed with the potential lease.
3. Refer this item back to staff for further information.
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CITY MANAGER'S RECOMMENDED ACTION:
The City Council has previously discussed the prospect of a digital billboard on City
property adjacent U.S. Hwy. 30. A zoning text amendment to facilitate a digital billboard
has been adopted. Subdivision of City property to facilitate future commercial
development is scheduled to be considered at the September 23, 2025, City Council
meeting. The billboard lease location is for a portion of the proposed lot 3 of the
planned subdivision, 731 Billy Sunday Road.
A public hearing must be set in order to consider the approval of a lease for the
property at that same meeting. The hearing notice originally published did not contain
sufficient information to proceed and, therefore, a new hearing is proposed for October
14. The lease is in the process of being finalized and will be presented to the City
Council at that time. Therefore, it is the recommendation of the City Manager that the City
Council adopt Alternative No. 1, as described above.
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