HomeMy WebLinkAboutA010 - Resolution approving the Updated City Council Values, Goals, and Tasks for January 1, 2024, to December 31, 2025ITEM #:13
DATE:09-23-25
DEPT:CMO
SUBJECT:UPDATED CITY COUNCIL VALUES, GOALS, AND TASKS
COUNCIL ACTION FORM
BACKGROUND:
On August 19, 2025, the City Council met to review its values, goals, and tasks for January 1,
2024 - December 31, 2025. Staff provided a written status update on the goals . At the August
meeting, the only proposed changes discussed related to items affected by House File 856
which was signed into law in late May 2025. This law prohibits "public entities from engaging
in certain activities relating to diversity, equity, and inclusion, creating a private cause of
action, and including effective date provisions."
To ensure compliance with the law, the updated City values, goals and tasks eliminates
the sections under "We Value Diverse, Equitable, and Inclusive Community." Only one
task from that section ("develop additional ways in which funds can be collected for
scholarships for participation in City programs") remains and is now proposed to move
under "C. We Value a Fun, Vibrant, and Healthy Community that Attracts and Retains
People" as C3.T.1.
Attached are two versions of the updated goals: Attachment A is the proposed updated
language and Attachment 2 shows the previous goal language and illustrates what has
changed.
ALTERNATIVES:
1. Approve the Updated Council Values, Goals and Tasks for January 1, 2024 - December
31, 2025.
2. Do not approve the Updated Council Values, Goals and Tasks for January 1, 2024 -
December 31, 2025.
CITY MANAGER'S RECOMMENDED ACTION:
It is important to update the City Council values, goals, and tasks to reflect the current state.
Therefore, it is the recommendation of the City Manager that the City Council adopt Alternative
No. 1 above.
ATTACHMENT(S):
Attachment A: City Council Values Goals Tasks - Jan 2024 - Dec 2025 - September 2025.pdf
Attachment B: City Council Values Goals Tasks - Jan 2024- Dec 2025 - September 2025.pdf
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City Council Values, Goals, and Tasks
January 1, 2024 to December 31, 2025
VALUES - GOALS - TASKS
Updated: September 2025
A. WE VALUE COMMUNICATION AND ENGAGEMENT WITH THE PUBLIC
A1. Increase public feedback on proposed major projects, studies, and policy
changes prior to City Council making final decisions.
A1.T1. Utilize non-traditional, creative, innovative ways to improve community
engagement, particularly underrepresented groups.
• Implement at least one new technique for obtaining public feedback with
special emphasis on engaging our under-represented residents.
• Staff will report to Council some creative software and services that exist to
collect feedback, and the Council will consider adopting one or more
programs (Polco software for example).
• Use targeted emails on specific issues of interest (for example NAACP,
Latino, Asian American communities, etc.).
A1.T2. Highlight outreach efforts in a more standardized format on staff reports,
CAFs, and other reports to Council.
A1.T3. Develop performance measures and metrics that staff will report regularly
to the Council/public regarding issues such as permit process timing, etc.,
including the efficacy of public outreach efforts.
A1.T4. Develop an outreach policy setting expectations for the types of outreach
that should be used for various types of activities.
B. WE VALUE DIVERSE HOUSING OPTIONS FOR THE COMMUNITY
B1. Increase quantity and variety of single and multi-family housing units at various
price points or rental rates related to new construction and rehabilitation of
existing.
B1.T1. Adopt Council approved items included in AEDC housing document.
• Explore how to get the existing land within City to move forward with
development.
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2
• Review/consider incentive options and development requirements to spur
on more housing (tax abatement, TIF, sharing in infrastructure costs off site,
etc.).
• Analyze resident demographics (including income), target housing price
points and possible incentives to “match” income.
B1.T2. Explore opportunities to partner with groups such as the ISU Design
College, College of Engineering, Construction Management, etc. and/or IEDA and
enter into, at least, one partnership involving an innovative research project that
focuses on lowering housing costs and are both sustainable and affordable.
B1.T3. Explore, support, and pursue a creative housing development with a public
partner (ISU, ISU Foundation, Ames & Gilbert CSD). Similar to the Purdue
University Foundation housing development project or school district building rental
units for school staff.
B1.T4. Engage with United Way of Story County, Story County Housing Trust,
other community partners in the following ways:
• Study, review, evaluate existing strategies and programs of the other
entities related to diverse housing needs.
• Develop joint (City/other entity) strategies that complements, builds on
and/or leverages these existing initiatives.
• Consider/evaluate/study options for the City to financially support
affordable housing rehabilitation, with the understanding that the City
shall not become the sole funder of this initiative.
• Continue discussions with Polk County regarding a possible partnership
in a grant application for an owner-occupied, income-based retrofit
program.
Note: The above task also would positively impact the Council’s carbon
reduction plan goals.
C. WE VALUE A FUN, VIBRANT, AND HEALTHY COMMUNITY THAT ATTRACTS
AND RETAINS PEOPLE
C1. Plan, budget, and initiate construction of multiple new City owned projects.
C1.T1. Complete the planned Splash Pad, Agility Course, Schainker Plaza, and
Mini-Pitch Field.
C1.T2. Complete the face lift of City Hall interior with new carpet, base, paint,
signage/wayfinding, and ceiling tiles when needed. Consider installing LED lighting
in public areas to start, and within three years replace all lighting with LED in
building.
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3
C1.T3. Prioritize, schedule, conceptually design, and determine funding strategy
for:
• Replacement of existing Animal Control Shelter
• Relocation and construction of a new Fire Station #2 (Campustown)
• New privately or City owned Indoor Recreation Center with walking
track, basketball/pickleball courts, soccer pitch, and multi-purpose
space.
(Note: Initially meet with private developers to ascertain viability and
potential for a private indoor complex.)
• New Community Park along Ontario Road in west Ames
• New Fire Station #4
C1.T4. Receive the Main Street Improvements Study, adopt the Council-approved
recommendations, and develop a plan for financing the City-supported
components in the CIP.
C1.T5. Engage the Ames Regional Economic Alliance to develop a Campustown-
focused effort akin to the Downtown Master Plan process.
C2. Support arts and culture in the community, including community celebrations,
festivals and/or events.
C2.T1. Ask Board and Commissions to identify ways in which they can support or
partner with outside community groups (such as Ames Main Street, Campustown
Action Association, cultural and international organizations) to host new or existing
events in the community that celebrate arts and culture, with the goal of holding
two new annual events.
C3. Develop additional ways in which funds can be collected for scholarships for
participation in City programs.
C3.T1. Staff will identify a list of opportunities such as rounding up recreation
registration fees, contributing to purchase transit passes, etc., which will be used
to finance reduced cost programs and services for low-income residents.
D. WE VALUE ENVIRONMENTAL SUSTAINABILITY
D1. Adopt a new plan for collection and disposal of waste and recyclable items.
D1.T1. Decide how to handle the disposal of solid waste. In accordance with Goal
A1, engage the public and solicit feedback as a part of the decision -making
process.
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4
D1.T2. Make decision on organized collection of residential waste and recyclable
items. Here again, engage the public and solicit feedback as a part of the decision-
making process in accordance with Goal A1.
D1.T3. Educate the public on what has changed from past communications over
the decades where “throw everything in your trash” is no longer the case. Cast
vision for waste reduction, recycling, and reuse opportunities for the future.
D1.T4. Identify a specific schedule and steps required for this new plan and
explain how each step integrates with the Climate Action Plan.
D2. Pursue initiatives that use new and emerging technologies or processes to assist
in meeting the Climate Action Plan.
D2.T1. Explore with ISU, ISURP, Chevron REG, and others on what opportunities
may exist to serve as a test case (For example the REG/Biodiesel/Optimus test
using city heavy truck fleet or an ISU a researcher studying how to turn plastics
into fuel.)
D3. Increase use of public transit and active transportation.
D3.T1. Encourage the Transit Board to pursue going “fare free” for the current
system.
D3.T2. Engage in a more aggressive marketing plan and strategy promoting
public use of CyRide.
D3.T3. Explore options and support initiatives to increase transportation
availability for those unable to get to work, school, or other desired destinations
within Ames.
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1
City Council Values, Goals, and Tasks
January 1, 2024 to December 31, 2025
VALUES - GOALS - TASKS
Updated: September 2025
A. WE VALUE COMMUNICATION AND ENGAGEMENT WITH THE PUBLIC
A1. Increase public feedback on proposed major projects, studies, and policy
changes prior to City Council making final decisions.
A1.T1. Utilize non-traditional, creative, innovative ways to improve community
engagement, particularly underrepresented groups.
• Implement at least one new technique for obtaining public feedback with
special emphasis on engaging our under-represented residents.
• Staff will report to Council some creative software and services that exist to
collect feedback, and the Council will consider adopting one or more
programs (Polco software for example).
• Use targeted emails on specific issues of interest (for example NAACP,
Latino, Asian American communities, etc.).
A1.T2. Highlight outreach efforts in a more standardized format on staff reports,
CAFs, and other reports to Council.
A1.T3. Develop performance measures and metrics that staff will report regularly
to the Council/public regarding issues such as permit process timing, etc.,
including the efficacy of public outreach efforts.
A1.T4. Develop an outreach policy setting expectations for the types of outreach
that should be used for various types of activities.
B. WE VALUE DIVERSE HOUSING OPTIONS FOR THE COMMUNITY
B1. Increase quantity and variety of single and multi-family housing units at various
price points or rental rates related to new construction and rehabilitation of
existing.
B1.T1. Adopt Council approved items included in AEDC housing document.
• Explore how to get the existing land within City to move forward with
development.
6
2
• Review/consider incentive options and development requirements to spur
on more housing (tax abatement, TIF, sharing in infrastructure costs off site,
etc.).
• Analyze resident demographics (including income), target housing price
points and possible incentives to “match” income.
B1.T2. Explore opportunities to partner with groups such as the ISU Design
College, College of Engineering, Construction Management, etc. and/or IEDA and
enter into, at least, one partnership involving an innovative research project that
focuses on lowering housing costs and are both sustainable and affordable.
B1.T3. Explore, support, and pursue a creative housing development with a public
partner (ISU, ISU Foundation, Ames & Gilbert CSD). Similar to the Purdue
University Foundation housing development project or school district building rental
units for school staff.
B1.T4. Engage with United Way of Story County, Story County Housing Trust,
other community partners in the following ways:
• Study, review, evaluate existing strategies and programs of the other
entities related to diverse housing needs.
• Develop joint (City/other entity) strategies that complements, builds on
and/or leverages these existing initiatives.
• Consider/evaluate/study options for the City to financially support
affordable housing rehabilitation, with the understanding that the City
shall not become the sole funder of this initiative.
• Continue discussions with Polk County regarding a possible partnership
in a grant application for an owner-occupied, income-based retrofit
program.
Note: The above task also would positively impact the Council’s carbon
reduction plan goals.
C. WE VALUE A FUN, VIBRANT, AND HEALTHY COMMUNITY THAT ATTRACTS
AND RETAINS PEOPLE
C1. Plan, budget, and initiate construction of multiple new City owned projects.
C1.T1. Complete the planned Splash Pad, Agility Course, Schainker Plaza, and
Mini-Pitch Field.
C1.T2. Complete the face lift of City Hall interior with new carpet, base, paint,
signage/wayfinding, and ceiling tiles when needed. Consider installing LED lighting
in public areas to start, and within three years replace all lighting with LED in
building.
7
3
C1.T3. Prioritize, schedule, conceptually design, and determine funding strategy
for:
• Replacement of existing Animal Control Shelter
• Relocation and construction of a new Fire Station #2 (Campustown)
• New privately or City owned Indoor Recreation Center with walking
track, basketball/pickleball courts, soccer pitch, and multi-purpose
space.
(Note: Initially meet with private developers to ascertain viability and
potential for a private indoor complex.)
• New Community Park along Ontario Road in west Ames
• New Fire Station #4
C1.T4. Receive the Main Street Improvements Study, adopt the Council-approved
recommendations, and develop a plan for financing the City-supported
components in the CIP.
C1.T5. Engage the Ames Regional Economic Alliance to develop a Campustown-
focused effort akin to the Downtown Master Plan process.
C2. Support arts and culture in the community, including community celebrations,
festivals and/or events.
C2.T1. Ask Board and Commissions to identify ways in which they can support or
partner with outside community groups (such as Ames Main Street, Campustown
Action Association, cultural and international organizations) to host new or existing
events in the community that celebrate arts and culture, with the goal of holding
two new annual events.
D. WE VALUE A DIVERSE, EQUITABLE, AND INCLUSIVE COMMUNITY
HS 856 was signed into law in late May 2025. It prohibits public entities from engaging in
certain entities from engaging in certain activities relating to diversity, equity, and inclusion.
Per guidance from the City Attorney, departments are working through ensuring we are
compliant with the new law.
D1. Further diversify membership on City Boards and Commissions.
D1.T1. Identify the barriers to increased diversity and participation on boards and
commissions (e.g., childcare, transportation, virtual meetings). Include evaluation
of best practices from other communities who are successful in achieving diverse
membership.
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4
D1.T2. Adopt solutions that are within the Council’s control to improve diversity
and participation.
D2. Consider pursuing a Community-wide Inclusion plan.
D2.T1. Initially, review research performed by City staff regarding what other cities’
plans look like and accomplish.
D3 is being moved to become C3.
D3. Develop additional ways in which funds can be collected for scholarships for
participation in City programs.
D3.T1. Staff will identify a list of opportunities such as rounding up recreation
registration fees, contributing to purchase transit passes, etc., which will be used
to finance reduced cost programs and services for low-income residents.
ED. WE VALUE ENVIRONMENTAL SUSTAINABILITY
ED1. Adopt a new plan for collection and disposal of waste and recyclable items.
ED1.T1. Decide how to handle the disposal of solid waste. In accordance with
Goal A1, engage the public and solicit feedback as a part of the decision-making
process.
ED1.T2. Make decision on organized collection of residential waste and
recyclable items. Here again, engage the public and solicit feedback as a part of
the decision-making process in accordance with Goal A1.
ED1.T3. Educate the public on what has changed from past communications
over the decades where “throw everything in your trash” is no longer the case.
Cast vision for waste reduction, recycling, and reuse opportunities for the future.
ED1.T4. Identify a specific schedule and steps required for this new plan and
explain how each step integrates with the Climate Action Plan.
ED 2. Pursue initiatives that use new and emerging technologies or processes to
assist in meeting the Climate Action Plan.
ED2.T1. Explore with ISU, ISURP, Chevron REG, and others on what
opportunities may exist to serve as a test case (For example the
REG/Biodiesel/Optimus test using city heavy truck fleet or an ISU a researcher
studying how to turn plastics into fuel.)
ED 3. Increase use of public transit and active transportation.
ED3.T1. Encourage the Transit Board to pursue going “fare free” for the current
system.
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5
ED3.T2. Engage in a more aggressive marketing plan and strategy promoting
public use of CyRide.
ED3.T3. Explore options and support initiatives to increase transportation
availability for those unable to get to work, school, or other desired destinations
within Ames.
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