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HomeMy WebLinkAboutA001 - Council Action Form dated February 11, 2025To:Mayor and Ames City Council From:Steven L. Schainker, City Manager Date:February 11, 2025 Subject:Updated City Council Values, Goals and Tasks for January 1, 2024 to December 31, 2025 Item No. 24 MEMO On January 6, 2024, the Mayor and City Council met in a workshop setting to establish Values, Goals, and Tasks for January 1, 2024 to December 31, 2025. As is typically the case at this meeting, the Council members offer conceptual thoughts regarding issues, seek consensus where possible (no formal votes are taken), and request that the staff follow-up with specific wording. At the March 12, 2024 Council meeting, staff presented the recommended wording and Council adopted its Values, Goals and Tasks for January 1, 2024 to December 31, 2025. As a mid-point check in, on January 11, 2025, the Mayor and City Council met in a workshop setting to review progress on the Council values, goals and tasks adopted in March 2024. The attached document reflects the additional tasks, updates to status, and other minor modifications as discussed by Council and finalized by City staff. The goals and tasks added during the workshop were: C1.T5. Engage the Ames Regional Economic Alliance to develop a Campustown- focused effort akin to the Downtown Master Plan process. D3. Develop additional ways in which funds can be collected for scholarships for participation in City programs. D3.T1. Staff will identify a list of opportunities such as rounding up recreation registration fees, contributing to purchase transit passes, etc., which will be used to finance reduced cost programs and services for low- income residents. If the Council is in agreement with the attachment, it would be appropriate for the City Council to adopt a motion approving the updated Values, Goals and Tasks for 2024-2025. ATTACHMENT(S): UPDATED Council Values, Goals, & Tasks for Jan. 2024- Dec. 2025 City Clerk's Office 515.239.5105 main 515.239.5142 fax 515 Clark Ave. P.O. Box 811 Ames, IA 50010 www.CityofAmes.org 1 City Council Values, Goals, and Tasks January 1, 2024 to December 31, 2025 VALUES -GOALS -TASKS A. WE VALUE COMMUNICATION AND ENGAGEMENT WITH THE PUBLIC A1. Increase public feedback on proposed major projects, studies, and policy changes prior to City Council making final decisions. A1.T1. Utilize non-traditional, creative, innovative ways to improve community engagement, particularly underrepresented groups. Implement at least one new technique for obtaining public feedback with special emphasis on engaging our under-represented residents. Status: Complete. Staff has used some new techniques for targeted outreach including featuring information in the ISU Off-campus Student Support e- mail and using the minority-owned business directory (see third bullet below) to disseminate community information to business owners. The City has also increased its presence on social media as a way to reach a more diverse audience including more posts to Threads, Nextdoor, and LinkedIn, in addition to Facebook, Instagram, YouTube, and X. The City website update (expected to launch first quarter of 2025) will be mobile-friendly, increasing the ease of accessing information. Along with the update, the City will continue to provide an e-notification system that allows users to select topics to receive regular updates via email. There is also the opportunity to receive information via text, which will be piloted in 2025. The current list for the e-notification system is expandable, and topics can be added and removed easily. This is one more way to have residents self-select the information they want to receive, and it gives them the option to change their preferences or opt out if they don’t want the information any longer. In 2025, staff will work with ASSET agencies to partner on disseminating information to underrepresented groups as needed. In the first quarter of 2025, staff will also present to City Council options on engaging with underrepresented groups based on best practices. These engagement opportunities could include groups of up to three council members holding informal listening sessions at various community gathering locations around town and inviting residents to attend. Another outreach option involves working through faith communities as a resource for disseminating information. 2 In the summer 2024, the resident application to rent the neighborhood block party trailer included a new option for users to express interest in having a Council member attend the block party. Staff will report to Council some creative software and services that exist to collect feedback, and the Council will consider adopting one or more programs (Polco software for example). Status: In Progress. Staff have looked at some software options, including Polco, but at this time isn’t recommending anything until the City has fully transitioned and explored the available features of the new website that could be just as effective as any other software. Staff will provide an update to the City Council when the website transition has been completed and sufficient time has elapsed to assess its features and effectiveness. Use targeted emails on specific issues of interest (for example NAACP, Latino, Asian American communities, etc.). Status: Complete. In working with Iowa State University’s Parent & Family Programs and Off-Campus Student Support (part of the Dean of Students Office), staff has been able to funnel information directly into the Off-Campus Student Support e-newsletter that is sent out twice monthly. The first week of the month issue features events, activities, and important dates for students. The second issue, sent later in the month, focuses on resources, services, and tips for students living off campus. Using this tool allows the City to send targeted information about topics of particular interest to students including recycling, snow ordinance, Ames on the Go app, water quality, and more. This is an exciting collaboration, and staff hopes to continue pushing out seasonal messaging that is important to students living in the community. Additionally, the City has transformed the Alliance’s Minority Owned Business Directory into an email distribution list that is used when specific outreach to business owners are needed. This was used when the Mayor held the Sustainable Business Luncheon event to encourage sustainable practices at businesses. The Engagement Coordinator maintains an internal list of contacts for underrepresented groups and the list is used to disseminate information as needed. Ames Public Library also adds relevant programming and resource information to the Story County Immigrant and Refugee Collaboration (SCIRC) English and Spanish monthly newsletters and the ISU International Student Scholars Organization (ISSO) newsletter. 3 Post City information flyers in grocery stores and other public spaces (such as: Food at First, Overflow Thrift Store, churches, other places) where underrepresented people might eat/shop/worship/frequent. Status: In Progress. Staff has posted information in local stores, public spaces, and retail businesses. This effort was expanded in 2024 to develop an inventory of places throughout the community for traditional poster postings. The City also participates in providing information through the digital backpack with Ames Community School District. In 2025, staff will compile an inventory of known bulletin boards/businesses willing to post flyers for public outreach. A1.T2. Highlight outreach efforts in a more standardized format on staff reports, CAFs, and other reports to Council. Status: Complete. Staff has begun including a dedicated “Public Notification” section, when appropriate, on Council Action Forms and staff reports. A1.T3. Develop performance measures and metrics that staff will report regularly to the Council/public regarding issues such as permit process timing, etc., including the efficacy of public outreach efforts. Status: In Progress. The current software and tools available to staff do not allow for easily pulling permit metrics such as processing times. Staff has developed a set of output and efficiency measures (examples include average number of calendar days from application to issuance; average number of calendar days from issuance to completion; percent of permits reviewed within seven calendar days) and have manually calculated identified measures for July 1, 2023-June 30, 2024. Additionally, staff has adjusted some internal practices that combined with the software data can reduce the amount of manual work needed to get accurate permit timeline reports. Staff anticipates making this available on the website in the first quarter of 2025 and updating it monthly. A1.T4. Develop an outreach policy setting expectations for the types of outreach that should be used for various types of activities. Status: In Progress. City staff met several times in 2024 to discuss current practices around public outreach and how to continuously improve outreach efforts. Staff identified areas of strengths and areas for development, and discussed what tools and resources would be helpful in doing outreach more effectively. City staff is in the process of finalizing a draft policy around public outreach that will be shared with City Council in the first quarter of 2025. The policy will contain principles around conducting public outreach and include a matrix of common public outreach activities (ex. playground replacement planning, street closures/reconfigurations, zoning code text amendments) and the minimum outreach activity(ies) expected for 4 each. Additionally, an internal resource toolbox is being developed for staff to share tips and resources on how to more effectively and efficiently conduct public outreach. Staff will prepare a format for the non-agenda packet communications summary each Council Friday (Tuesday summaries will no longer be provided) which will contain brief background information regarding the type of follow-up that might be appropriate, the timeframe for response, and the notification/outreach efforts that would be typical as part of that topic, which will give the Council an opportunity to provide direction if the follow-up approach does not meet the Council’s expectations. B. WE VALUE DIVERSE HOUSING OPTIONS FOR THE COMMUNITY B1. Increase quantity and variety of single and multi-family housing units at various price points or rental rates related to new construction and rehabilitation of existing. B1.T1. Adopt Council approved items included in AEDC housing document. Explore how to get the existing land within City to move forward with development. Review/consider incentive options and development requirements to spur on more housing (tax abatement, TIF, sharing in infrastructure costs off site, etc.). Analyze resident demographics (including income), target housing price points and possible incentives to “match” income. Status: Complete. The Council approved city-wide ownership housing tax abatement for new construction. The zoning ordinance was revised to provide for 20% flexibility for numerical zoning standards. The Conservation Subdivision Ordinance was approved by the Council eliminating both the 80% of lots abutting open space requirement and reducing the open space set aside to 10% from 25%. The analysis of pioneer infrastructure costs and options is underway. B1.T2. Explore opportunities to partner with groups such as the ISU Design College, College of Engineering, Construction Management, etc. and/or IEDA and enter into, at least, one partnership involving an innovative research project that focuses on lowering housing costs and are both sustainable and affordable. Status: In Progress. An ISU professor contacted staff about a short studio class for neighborhood urban design opportunities. Staff discussed partnering with the class for the South Campus Reinvestment District. However, the class ultimately chose a different project. Staff has reached out to the Dean of the College of Design to see what else may be possible. The Ames Home Builders Association hosted an IEDA presentation on the Workforce Housing Tax Credit program, a competitive program aimed at median income workforce housing production. For a builder to apply for the program, the City must endorse the application and provide a minimum of a $1,000 incentive. The City’s 5 existing ownership tax abatement program qualifies as fulfilling the local match requirement. Therefore, staff is hopeful that builders may pursue the program after awareness of it increases. Since no proposals were received for developing the Harrison site through a competitive proposal process, staff will be coming forward at the end of January to utilize the services of Brenda Dryer to solicit an interested housing developer to produce affordable houses on the site through the use of Workforce Housing Tax Credits. The staff will work with the Ames Regional Economic Alliance (AREA) to outline a strategy that will be presented to the City Council to solicit commitment from developers outside of the Ames area to create housing developments in Ames. B1.T3. Explore, support, and pursue a creative housing development with a public partner (ISU, ISU Foundation, Ames & Gilbert CSD). Similar to the Purdue University Foundation housing development project or school district building rental units for school staff. Status: In Progress. The Mayor and City Manager have been working with the ISU President to identify University land that can be made available for a creative housing development. B1.T4. Engage with United Way of Story County, Story County Housing Trust, other community partners in the following ways: Study, review, evaluate existing strategies and programs of the other entities related to diverse housing needs. Develop joint (City/other entity) strategies that complements, builds on and/or leverages these existing initiatives. Consider/evaluate/study options for the City to financially support affordable housing rehabilitation, with the understanding that the City shall not become the sole funder of this initiative. Continue discussions with Polk County regarding a possible partnership in a grant application for an owner-occupied, income-based retrofit program. Note: The above task also would positively impact the Council’s carbon reduction plan goals. Status: In Progress. The City of Ames has connected with ISU Extension and Outreach about the possibility of developing a housing assessment in fall 2025. This partnership, if pursued, would provide an updated inventory of housing available in Ames. In spring 2024, the City of Ames partnered with the Des Moines metro areas to apply for the EPA Carbon Pollution Reduction Grant for up to $20 million. This funding would assist with retrofitting residential homes to be more energy efficient. The application was not selected, however, the partnership allowed grant partners to collaborate in new ways and identified common challenges across the region. 6 In Fall 2024, the City of Ames, in partnership with MICA, applied for another federal EPA grant: the Community Change Grant with a grant request of $10,242,978. The announcement of selected grantees will not be known until possibly the end of the first quarter of 2025. C. WE VALUE A FUN, VIBRANT, AND HEALTHY COMMUNITY THAT ATTRACTS AND RETAINS PEOPLE C1. Plan, budget, and initiate construction of multiple new City owned projects. C1.T1. Complete the planned Splash Pad, Agility Course, Schainker Plaza, and Mini- Pitch Field. Status: In Progress. Splash Pad – Staff is finalizing the plans for the development of the splash pad in Daley Park. Prior to finalizing the plans, staff is pursuing a waiver request with the State of Iowa to construct the splash pad without constructing an additional restroom. Staff anticipates receiving a response regarding this issue, then soliciting bids and constructing the splash pad in 2025. Agility Course – On December 10, 2024, City Council awarded contracts to Outdoor Recreation Products (agility course equipment), Boland Recreation (shelter), and Caliber Concrete (the remaining portions of the project). Construction is scheduled to begin in spring 2025. Schainker Plaza – As of November 26, 2024, punch-list items are being worked on related to the restroom; the spray pad equipment has been installed (except for a to- be-replaced chlorine feeder); irrigation equipment installation is complete; landscape beds have been graded and edged; and concrete and paver work has been completed. Some landscaping, winterization, and fixtures remain to be completed and installed. Staff is working with the contractor to complete an elevation survey and a ground penetrating radar (GPR) survey on the ice-skating ribbon concrete. The elevation survey results will indicate the high and low spots of the ice-skating ribbon concrete relative to the surrounding border concrete. The GPR will indicate the depth of the wire mesh and refrigerant tubing to determine how much concrete can be ground down without damaging the tubing. Once this information is received, the City’s concrete expert will review and then determine if any of the four options to remedy the unacceptable concrete finish presented by Henkel Construction is a feasible solution. Staff will provide an update to City Council at an upcoming Council meeting. Mini-Pitch – On December 10, 2024 City Council awarded contracts to Caliber Concrete (concrete work and mini-pitch system) and Van Maanen Electric (electric work). Construction is to begin in spring 2025 and estimated to be complete by May 31, 2025. 7 C1.T2. Complete the face lift of City Hall interior with new carpet, base, paint, signage/wayfinding, and ceiling tiles when needed. Consider installing LED lighting in public areas to start, and within three years replace all lighting with LED in building. Status: In Progress. On November 26, 2024, the City Council awarded a contract for the replacement of carpet, wall base, and painting in City Hall. Carpet replacement in the office areas may begin as early as the end of January 2025. As of the end of 2024, staff has already replaced 90% of lighting in City Hall with LEDs. In 2025, staff will be adding additional wayfinding and signage and working on a better management of the police parking area on the north side of City Hall. The Ames Public Library is also undergoing a carpet refresh beginning mid-January 2025. Library staff will be exploring more safety and beautification enhancement outdoors in the spring/summer 2025. C1.T3. Prioritize, schedule, conceptually design, and determine funding strategy for: Replacement of existing Animal Control Shelter Status: In Progress. The City has entered into an option agreement to purchase a property on Dayton Avenue which could be renovated into an animal control facility. Staff has retained a consultant who can identify the necessary space requirements, provide a cost estimate to renovate the proposed purchased building, and provide cost estimates to construct a new facility. Staff will be developing a financing strategy while this work is underway. Relocation and construction of a new Fire Station #2 (Campustown) Status: In Progress. An evaluation of a potential site at the southeast corner of State Avenue and Arbor Street revealed that the extensive fill required to make the parcel buildable would be cost-prohibitive. In response, staff consulted with Iowa State University to explore alternative sites along State Avenue. With ISU's support, a new location along the west side of State Avenue south of the Baker Subdivision has been identified and is currently under review for buildability. Soil samples will be collected and analyzed, along with a survey to assess potential concerns. A conceptual design and construction cost estimate will also be completed in 2025. New privately or City owned Indoor Recreation Center with walking track, basketball/pickleball courts, soccer pitch, and multi-purpose space. (Note: Initially meet with private developers to ascertain viability and potential for a private indoor complex.) 8 Status: Not Yet Started. Staff continue to evaluate what indoor recreation center spaces are available. No conversations with private developers have been held yet rather the focus has been on the new indoor Fitch Family Aquatic Center, the agility course, Schainker Plaza, Daley Park splash pad, mini-pitch field, and Ontario Park. Funding needs to be included in the amended FY 2024/25 budget to obtain conceptual cost estimates for the indoor recreation project. New Community Park along Ontario Road in west Ames Status: In Progress. The City Council has completed the purchase and annexation of the new 50-acre park property to the City. In the first half of 2025, multiple public input sessions will be conducted, along with a survey, to gain feedback on what residents would like to see in this new community park. An RFP will be issued to hire a design consultant to develop a master plan for the park. It is anticipated that a master plan and cost estimate will be presented to City Council in early FY 2025/26. Additionally, staff have begun removing barbed wire fences and potentially hazardous trees this winter. New Fire Station #4 Status: In Progress. Earlier this year, staff began exploring a nontraditional approach to establishing a fourth fire station to better serve north Ames. Recognizing the community's need for improved response times, staff considered building a single-family home that could temporarily house a fire crew and engine until a permanent station is developed. The home could later be sold, with proceeds funding the construction of the fourth fire station. In May, staff consulted with Chuck Winkleblack from Hunziker and Associates regarding a potential lot in the Scenic Valley subdivision. However, staff learned that restrictive covenants would prevent constructing a fire station in that residential area. Staff continues to explore future land opportunities and alternative solutions for serving north Ames. However, the need for this fourth station is predicated on how fast the city grows in accordance with Plan 2040. C1.T4. Receive the Main Street Improvements Study, adopt the Council-approved recommendations, and develop a plan for financing the City-supported components in the CIP. Status: In Progress. Downtown Ames has hired Bolton & Menk to prepare a Downtown Plan. A draft plan has been prepared and is being reviewed by City staff. A final draft will be presented for public feedback, adoption by the Ames Main Street Board, and reviewed by the City Council by the end of February 2025. At this time, 9 the proposed plan does not identify any sources of funding for the recommended improvements. C1.T5. Engage the Ames Regional Economic Alliance to develop a Campustown-focused effort akin to the Downtown Master Plan process. C2. Support arts and culture in the community, including community celebrations, festivals and/or events. C2.T1. Ask Board and Commissions to identify ways in which they can support or partner with outside community groups (such as Ames Main Street, Campustown Action Association, cultural and international organizations) to host new or existing events in the community that celebrate arts and culture, with the goal of holding two new annual events. Status: In Progress. The AHRC hosted their 50th anniversary celebration on Sunday, October 20, 2024 at Moore Memorial Park. This event was open to the community and included a tree planting ceremony and the unveiling of the new AHRC t-shirt design. Channel 5 news was present, and attendees received a t-shirt, refreshments and coloring books highlighting significant people in Ames. Staff and the AHRC have connected with ISU Student Government and are working together around partnering to bring more culturally-based events to the City, specifically downtown. The AHRC used to host the annual FACES cultural event, which ended in 2011; however, the AHRC is exploring bringing this event back in 2025. The AHRC is connecting with the India Cultural Association to learn more about what opportunities exists, if any, to collaborate on community-wide events. The Ames Public Library regularly participates in Downtown Ames initiatives, and partners with various cultural organizations for programming and meeting room space. Staff will seek the input from other boards and commissions regarding their interest in hosting community events. The Mayor will follow up with the ISU Student Government representatives to discuss opportunities to engage ISU students in community events, activities, and commerce. D. WE VALUE A DIVERSE, EQUITABLE, AND INCLUSIVE COMMUNITY D1. Further diversify membership on City Boards and Commissions. D1.T1. Identify the barriers to increased diversity and participation on boards and commissions (e.g., childcare, transportation, virtual meetings). Include evaluation of best practices from other communities who are successful in achieving diverse membership. 10 Status: Complete. In November 2024, City staff conducted a boards/commission member survey and received a 44% response rate. Survey results were presented to Council on December 10, 2025. The survey results show that while there is no obvious identified barrier to participation, the most prevalent issues are 1) Ames residents not knowing about City board volunteer opportunities and 2) a need to clarify expectations around serving on a board/commission and the role each board/commission has. In response to this issue, staff has begun posting the estimated time commitment for each board/commission on the City website and will be looking for new methods to advertise volunteering opportunities. Survey results also contained suggestions on how to improve the experiences of volunteers. Staff has already begun implementing ideas suggested, including highlighting volunteers and board/commissions, clarifying expectations around serving on boards/commissions, and updating the application process and website for ease of use. These improvements also align with research findings of best practices for inclusive participation on boards/commissions. The majority of respondents to the survey are white, 65+ and homeowners. Staff will conduct more targeted outreach about these volunteer opportunities to underrepresented groups. Staff and the Mayor will reach out to ISU Student Government to inform them about opportunities to serve on boards and commissions. Staff will develop questions to incorporate into the annual Resident Satisfaction Survey regarding service on City boards and commissions. D1.T2. Adopt solutions that are within the Council’s control to improve diversity and participation. Status: Complete. As of July 2024, boards/commissions were required to make virtual participation available to members. This new state law should address the impediments to serve on boards/commissions caused by issues such as transportation, childcare, severe weather, and inconvenience. Staff will incorporate information regarding the possibility of virtual participation into board and commission application information. Staff anticipates this will increase the interest of community members to serve. D2. Consider pursuing a Community-wide Inclusion plan. D2.T1. Initially, review research performed by City staff regarding what other cities’ plans look like and accomplish. Status: In Progress. Staff has researched community-wide inclusion plans for cities across the nation to better understand the different approaches taken by cities to be more inclusive. Staff also regularly engages in conversations with other staff from Iowa cities and Government Alliance on Race and Equity members, about their equity work. The research findings will be presented to Council on January 14, 2025, as well as suggestions on what might work best in Ames at this time. 11 D3. Develop additional ways in which funds can be collected for scholarships for participation in City programs. D3.T1. Staff will identify a list of opportunities such as rounding up recreation registration fees, contributing to purchase transit passes, etc., which will be used to finance reduced cost programs and services for low-income residents. E. WE VALUE ENVIRONMENTAL SUSTAINABILITY E1. Adopt a new plan for collection and disposal of waste and recyclable items. E1.T1. Decide how to handle the disposal of solid waste. In accordance with Goal A1, engage the public and solicit feedback as a part of the decision-making process. Status: In Progress. Staff presented a report to the City Council on June 11, 2024 regarding potential strategies to collect solid waste and expand recycling. Council directed staff to further pursue discussions with Metro Waste Authority about waste disposal and recycling. Staff met with Metro Waste Authority and learned the MWA would like Ames to consider siting a landfill before entertaining allowing Story County waste to be disposed of in MWA facilities. Staff has since held discussions with Carroll County Landfill as an alternative, and on December 10, 2024, City Council authorized staff to enter negotiations with Carroll County for waste disposal. Staff is identifying potential sites for a transfer station facility and developing preliminary financial modeling to prove feasibility. While the terms for disposal are being finalized, staff will retain a consultant to validate the financial modeling and develop a concept for a transfer station facility. Staff has requested that Boone County extend the expiring waste disposal agreement to June 2027 while this transition is being completed. E1.T2. Make decision on organized collection of residential waste and recyclable items. Here again, engage the public and solicit feedback as a part of the decision-making process in accordance with Goal A1. Status: In Progress. Staff anticipates further Council discussion regarding these topics in 2025. City staff is recommending resolving the larger issue of how to ultimately dispose of waste before using staff resources to further investigate organized collection. E1.T3. Educate the public on what has changed from past communications over the decades where “throw everything in your trash” is no longer the case. Cast vision for waste reduction, recycling, and reuse opportunities for the future. Status: In Progress. Staff has developed a one-stop-shop outside the Resource Recovery Plant for free disposal of cardboard, mixed paper, glass, organics, and 12 metal. This location has provided insight into the demand for recycling services in the community. As staff develops the assumptions for the transfer station facility, some resources are assumed to be dedicated to the collection, handling, and transferring of commingled and separated recyclable materials from Ames to a recycler. However, the specifics of these services are not yet known. Once more details are established regarding the services to be provided, staff can develop firmer marketing and communication strategies. Staff is finding new ways to conduct education and outreach efforts, including participating in the Ames Elementary School science night events, partnering with Midland Power to host a utility block party, and being featured in the Iowa State University – Off Campus newsletter. E1.T4. Identify a specific schedule and steps required for this new plan and explain how each step integrates with the Climate Action Plan. Status: In Progress. In November 2024, staff updated the Council on the progress of implementing the Climate Action Plan, including Step 2: waste-to-energy improvements/reducing waste emissions. In January 2025, Council will discuss transfer station location options. Once a consultant is retained to develop a conceptual plan and cost estimate for the facility, a more detailed schedule can be presented. E2. Pursue initiatives that use new and emerging technologies or processes to assist in meeting the Climate Action Plan. E2.T1. Explore with ISU, ISURP, Chevron REG, and others on what opportunities may exist to serve as a test case (For example the REG/Biodiesel/Optimus test using city heavy truck fleet or an ISU a researcher studying how to turn plastics into fuel.) Status: In Progress. The Sustainability Coordinator has reached out to ISU about partnering to advance sustainability in Ames. Although no opportunity has arisen yet to collaborate on a new and emerging technology, the Sustainability Coordinator continues to stay on top of emerging sustainability-related technology trends and has recently joined the national municipal sustainability director network where innovative ideas and best practices are shared. Staff will communicate with Iowa State administration officials to encourage research principal investigators to consider partnerships with Ames before pursuing research partnerships in other communities. E3. Increase use of public transit and active transportation. E3.T1. Encourage the Transit Board to pursue going “fare free” for the current system. 13 Status: Completed. CyRide partnered with Nelson\Nygaard in 2022 to conduct a Fareless Transit System Study to evaluate the feasibility of adding additional fareless or zero-fare transit options. While the Transit Board recognizes the importance of accessible and equitable transportation, supports the City Council’s goals, and acknowledges the challenges faced by low-income riders, it is not able to move forward with a fare-free option at this time due to the substantial cost and financial constraints facing the funding partners. Board members and staff are committed to looking for opportunities to partner with third-party organizations to reduce or eliminate the cost of riding transit, particularly for groups or individuals experiencing transportation barriers. E3.T2. Engage in a more aggressive marketing plan and strategy promoting public use of CyRide. Status: Completed. CyRide currently engages in outreach by distributing service information to businesses and organizations in the on-demand EASE service area, as well as publishing route information at bus shelters and providing maps at various locations throughout the city to serve all riders. In 2025, CyRide will add an intern position to assist staff with developing promotional materials and deployment schedules. This new position is expected to bring creativity and fresh ideas to enhance the CyRide experience in Ames. E3.T3. Explore options and support initiatives to increase transportation availability for those unable to get to work, school, or other desired destinations within Ames. Status: Completed. CyRide remains committed to increasing community access to transit. Launching in January 2025, the new Token Transit app will allow passengers to purchase a digital bus pass with greater calendar flexibility than the current fixed- time periods of the reduced fare passes. The app will ease the burden of passengers needing to get to a sales destination to purchase bus fare. This convenience empowers passengers to quickly and securely purchase bus passes using a phone or electronic device. Additionally, the app features a pass gifting option, which CyRide plans to utilize with some community groups for those in need. Each year, the Transit Board evaluates service expansion options based on passenger feedback, and CyRide will continue to explore innovative solutions and pursue grant opportunities to fund service expansions while minimizing costs to the funding partners. The Ames Public Library is currently piloting a program where patrons can check out monthly bus passes. 14