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~Master - September 15, 2020, Special Meeting of the Ames City Council
AMENDED** AGENDA SPECIAL MEETING OF THE AMES CITY COUNCIL COUNCIL CHAMBERS - CITY HALL, 515 CLARK AVENUE* SEPTEMBER 15, 2020 *DUE TO THE COVID-19 PANDEMIC, THE SPECIAL MEETING OF THE AMES CITY COUNCIL WILL BE CONDUCTED AS AN ELECTRONIC MEETING. IF YOU WISH TO PROVIDE INPUT ON ANY ITEM, YOU MAY DO SO AS A VIDEO PARTICIPANT BY GOING TO: https://zoom.us/j/826593023 OR BY TELEPHONE BY DIALING: US: 1-312-626-6799 or toll-free: 1-888-475-4499 Zoom Meeting ID: 826 593 023 YOU MAY VIEW THE MEETING ONLINE AT THE FOLLOWING SITES: https://www.youtube.com/ameschannel12 https://www.cityofames.org/channel12 or watch the meeting live on Mediacom Channel 12 NOTICE TO THE PUBLIC: The Mayor and City Council welcome comments from the public during discussion. If you wish to speak, please see the instructions listed above. The normal process on any particular agenda item is that the motion is placed on the floor, input is received from the audience, the Council is given an opportunity to comment on the issue or respond to the audience concerns, and the vote is taken. On ordinances, there is time provided for public input at the time of the first reading. CALL TO ORDER: 6:00 p.m. **Additional Item: Resolution setting date of public hearing as September 22, 2020, for vacation of public utility, storm sewer, surface water flowage, shared use path, and open space easements on Outlot P, Sunset Ridge Subdivision, 5th Addition (5521 Allerton Drive) 1. Discussion of “The Arts in Ames” DISPOSITION OF COMMUNICATIONS TO COUNCIL: COUNCIL COMMENTS: ADJOURNMENT: ITEM # ADDT’L ITEM DATE: 09-15-20 COUNCIL ACTION FORM SUBJECT: VACATION OF ALL EASEMENTS AT 5521 ALLERTON DR. (OUTLOT P, SUNSET RIDGE SUBDIVISION 5TH ADDITION) BACKGROUND: A Final Plat for Sunset Ridge Subdivision 10th Addition will be presented for approval by City Council on September 22, 2020. The 10th Addition includes Outlot S, which is a replatting of Outlot P, Sunset Ridge Subdivision 5th Addition (5521 Allerton Dr.). Outlot P has a number of easements over the entire Outlot (public utility, storm sewer, surface water flowage, shared use path, and open space) that must be vacated prior to approval of the 10th Addition due to the change in configuration of this outlot with the proposed 10th Addition. The new 10th Addition plat will include dedicating easements across all of Outlot S to continue accommodating the needs provided by the current easements. From staff’s initial assessment, there appears to be no utility users in the outlot. Prior to the public hearing on September 22, 2020, staff will verify that all needs and potential easement users are covered with the new Outlot S easements. A Location Map showing Outlot P is attached. ALTERNATIVES: 1. Set the date of public hearing as September 22, 2020 for the vacation of the public utility, storm sewer, surface water flowage, shared use path, and open space easements at Outlot P, Sunset Ridge Subdivision 5th Addition (5521 Allerton Dr.). 2. Reconsider the vacation of the easements. CITY MANAGER'S RECOMMENDED ACTION: Vacating these easements will allow the developer to proceed with approval of the Final Plat for Sunset Ridge Subdivision 10th Addition. Newly dedicated easements will assure the continuing rights and uses of the current easements. Therefore, it is the recommendation of the City Manager that the City Council adopt Alternative No. 1 as noted above. ATTACHMENT ‘A’ Location Map of Outlot ‘P’ Caring People Quality Programs Exceptional Service 515.239.5101 main fax MEMO ITEM #1 To: Mayor and Council Members From: Brian Phillips, Assistant City Manager Date: September 11, 2020 Subject: Arts Workshop – September 15 At the October 22, 2019, City Council meeting, the City Council directed staff to schedule a workshop on the arts and to work with Mike Sulzberger to produce it. Mr. Sulzberger is a member of the Board of Directors of Story Theater Company. This workshop was originally scheduled for April 2020 but was delayed along with other workshops due to COVID-19. Therefore, this workshop will take place Tuesday, September 15th. The workshop will consist of presentations from Mr. Sulzberger and Jennifer Drinkwater, an assistant professor in the Department of Art and Visual Culture at Iowa State University. The presentations will describe the importance of the arts to the community and ways in which the City can foster the growth of arts and artists. The documentation attached to this memo is from Professor Drinkwater. She has indicated this material will be referred to in her presentation during the workshop. The members of the Public Art Commission and the Commission on the Arts are aware that this workshop is taking place and have been invited to view the proceedings. Arts Workshop Ames City CounCil $642 $619 $657 $673 $679 $705 $719 $764 500 550 600 650 700 750 800 2008 2009 2010 2011 2012 2013 2014 2015 Contribution to U.S. GDP by Arts and Culture Industries [Billions of Dollars] Arts and Cultural Production • • • • 4.2%4.1% 3.0%2.6% 1.0% 0% 1% 2% 3% 4% 5% Arts and Cultural Production Construction Transportation and warehousing Travel and Tourism Agriculture Percentage Contributed to U.S. GDP by Selected Sector: 2015 2.4% 2.5% 2.6% 3.0% 3.1% 3.8% 4.2% 4.4% 7.0% 7.8% 0%2%4%6%8%10% Alabama Alaska Maine Montana Arizona Florida Tennessee Nevada California New York Percent Contribution of Arts and Cultural Production to Total GSP, 2015 (Selected States) • • • WHY THE ARTS MATTER IN IOWA ARTS & CULTURE SECTOR REPRESENTS 4.5% OF NATION’S GDP & 5.1 MILLION JOBS The U.S. Bureau of Economic Analysis reports that nationally the arts and culture sector is a $878 billion industry, representing 4.3% of the nation’s GDP —a larger share of the economy than construction or education services. Source: U.S. Bureau of Economic Analysis, 2017. $878 BILLION Arts & Culture Sector $790.4 BILLION Construction Nationally 673,656 businesses employ 3.48 million people who are involved in the creation or distribution of the arts. Based on Dun & Bradstreet data, this means that 3.9% of all businesses and 1.9% of all employees are connected to the creative industries. Source: Americans for the Arts, Creative Industries, 2017. 673,656 BUSINESSES 3.48M EMPLOYEES In Iowa, 5,595 arts-related businesses employ 25,339 people. • In Linn County, 479 Arts-Related Businesses employ 2,097 people. • In Polk County, 1,127 Arts-Related Businesses employ 5,990 people. • In Scott County, 348 Arts-Related Businesses employ 1,783 people. Source: Americans for the Arts, Creative Industries, Iowa report, 2017. ECONOMIC IMPACT OF NONPROFIT ARTS ORGANIZATIONS & THEIR AUDIENCES ARE INVOLVED IN THE CREATION OR DISTRIBUTION OF THE ARTS& What about Iowa—how much does state government budget to the Iowa Arts Council each year? In FY 2020, the state allocated $1,467,188 in FY 2020 to the Iowa Arts Council. The Iowa Arts Council also received $683,800 in federal NEA funds, which the Council re-granted to dozens of cultural organizations throughout the state. Another 9 nonprofit arts organizations received direct grants from the NEA totaling $75,430 so far this year. Source: NEA and NASAA. 2020 Read: "Keeping Iowa Competitive Requires Strong Investment in the Arts," Tova Brandt, , Des Moines Register , 2017. Q A NATIONAL ARTS FACTS NUMBER OF ARTS-RELATED BUSINESSES AND JOBS (Commercial & Nonprofit Arts Organizations Combined) IOWA ARTS FACTS ARTS & CULTURE SECTOR’S PERCENTAGE OF U.S ECONOMY (Artists, University Arts, Commercial & Nonprofit Arts Organizations Combined) IOWA ARTS & CULTURE SECTOR REPRESENTS 2.3% OF STATE’S GDP & 42,820 JOBS The U.S. Bureau of Economic Analysis reports that the arts and culture sector contributes $4.2 billion to Iowa’s economy, representing 2.3% of the state’s GDP— a larger share than some other industries in the state. Source: U.S. Bureau of Economic Analysis, 2017. $4.2 BILLION $1.8 BILLION Arts & Culture Sector $7.3 BILLION Construction Education Services 5,595 BUSINESSES 25,339 EMPLOYEES ARE INVOLVED IN THE CREATION OR DISTRIBUTION OF THE ARTS& PUBLIC INVESTMENT IN GRANTS TO NONPROFIT ARTS ORGANIZATIONS & ARTISTS $246 BILLION Education Services BONUS: U.S. exports generate a $29.7 billion arts trade SURPLUS.BONUS: In 2017, IA cultural groups generated $2.3 billion in compensation. G D P & J O B S B U S I N E S S E S EC O N O M I C S F U N D I N G DRIVER OF OUR NATIONAL, STATE & LOCAL ECONOMY. In 2015, Iowa’s arts and culture sector created thousands of FTE jobs and generated millions of dollars in economic activity. Nonprofit arts groups helped cultivate that activity. • In the Greater Des Moines Region specifically, nonprofit arts groups generated $71.9 million in economic activity. Audiences of 3.3 million people added another $113.1 million in related spending for a total of $185.0 million for the city in 2015, and this generated $9.3 million in local and state government revenues and 5,677 FTE jobs. Source: Americans for the Arts, Arts & Economic Prosperity 5, Greater Des Moines report, 2017. $166.3 BILLION NONPROFIT ART IS A DRIVER OF JUST ONE OF OUR LOCAL ECONOMIES. $185 MILLION Nationally, the nonprofit arts industry alone generates $166.3 billion in economic activity annually that supports 4.6 million jobs and generates $27.5 billion in federal, state, and local government revenue. • Spending by arts audiences generated $102.5 billion to local businesses. Source: Americans for the Arts, Arts & Economic Prosperity 5, 2017. As of 3/27/2020 A Q So how much is the federal government investing in the National Endowment for the Arts (NEA)? Congress allocated $162.25 million to the NEA in FY 2020, which has been relatively level for the last several years. This amounts to just 49¢ per capita,yet the nonprofit arts industry generates over $13 billion in federal tax revenue back to the treasury. Imagine what nonprofit arts groups could generate with $1 per capita! Source: Americans for the Arts Action Fund, 2020. Read: "Funding The Arts Is Good For the Nation," The Hill, 2015. NONPROFIT ART IS A THE IOWA ARTS COUNCIL— Established in 1967, the Iowa Arts Council serves as Iowa’s state arts agency and works in collaboration with its federal agency partner, the National Endowment for the Arts, and regional arts partner, Arts Midwest. The Iowa Arts Council strives to create opportunities for the arts to flourish in Iowa by nurturing cultural leadership and investing in projects that provide access to arts experiences in communities and public spaces throughout Iowa. > Learn more here. MEET SOME IOWA ARTS ADVOCATES • Jordan Weber is an Iowa Artist Fellow and activist who uses the arts to empower inner city communities through youth education and self resilience programs. > More •Miss Iowa Emily Tinsman uses her platform to advocate for arts education. > More •Jennifer Drinkwater is an Iowa Artist Fellow and assistant professor at Iowa State University. Her work focuses on the relationship between art and communities. > More ART IN IOWA •Celebrate the centennial of Iowa's parks through the arts with 20 Artists, 20 Parks at iowaculture.gov •Explore art along scenic Iowa routes on the Byways of Iowa Public Art Initiative from the Byways of Iowa Foundation. •Watch short films by Iowa filmmakers on The Film Lounge on Iowa PBS. •Find art centers, museums and public art on the Iowa Culture App. IOWA ART ORGANIZATIONS Iowa Cultural Coalition www.iowaculturalcoalition.com Iowa Alliance for Art Education iowaalliance4artsed.org Produce Iowa produceiowa.com JOIN THE ARTS ACTION FUND FOR FREE TODAY! E-MAIL US: ArtsActionFund@artsusa.org VISIT US: ArtsActionFund.org/join CALL US: 202.371.2830 x2067 FOLLOW US: Arts Action Fund @ArtsActionFund #ArtsVote To download this fact sheet,“Why the Arts Matter in Iowa,” with corresponding resource links visit www.Arts ActionFund.org/StateFactsheets. Facebook“f” Logo CMYK / .eps Facebook“f” Logo CMYK / .eps Americans for the ArtsACTION FUND “Arts, history, and culture help us understand who we are as Iowans and what makes this state such an incredible place to live and work. Arts and culture are the foundation for the creative economy, which employs more than 25,000 Iowans in 5,000 arts-related businesses. Arts and culture inspire the workforce to think creatively and imagine new solutions to compete in our ever-changing global economy.” —Governor Kim Reynolds, Dec. 14, 2018 IOWA ARTS FACTS IN IOWA, THE ARTS UNITE US AS HAWKEYES Iowa Great Places recognizes communities that value their cultural assets to cultivate the unique and authentic qualities of neighborhoods, communities and regions in Iowa. > More H H H H H H H H H H H H H H H H H H H H H H •Beginning in far Eastern Iowa in Davenport, visit the Figge Art Museum who partners with Living Proof Exhibit to provide virtual tours to cancer patients receiving chemo treatments. •Head west on I-80 to Iowa City, one of just two UNESCO Cities of Literature in the United States, and home to the famous International Writers Program and the Iowa Writers’ Workshop. • •Drive north on Hwy-218 to Mason City and experience Meredith Willson’s River City by taking a stroll down the recreated Main Street in Music Man Square. •South on Highway 169, stop by Iowa’s largest mural painted on all sides of a 110-ft grain silo along the river in Fort Dodge. •From one large public art piece to another, travel southwest to the small town of Manning and take your picture in front of the giant IOWA sculpture in Trestle Park. •The Clarinda Carnegie Art Museum offers Southwest Iowa a unique opportunity to see and learn about some of the world’s most significant and exciting visual art. •The journey ends to the south in Malvern where visitors can stay in the Art Church, an 1873 Presbyterian Church transformed by artist Zack Jones into an event space and Airbnb. THE ARTS ARE EVERYWHERE! To View the Top 10 Reasons to Support the Arts, Click Here. 3/27/2020 IOWA ARTS NEED YOU! •Leon Kuehner is Executive Director of the Iowa Alliance for Arts Education. > More •Tom Smull is the President of the Iowa Cultural Coalition. > More The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in the Greater Des Moines Region (Fiscal Year 2015) Direct Economic Activity Arts and Cultural Organizations + Arts and Cultural Audiences = Total Industry Expenditures Total Industry Expenditures $71,922,902 $113,115,609 $185,038,511 Economic Impact of Spending by Arts and Cultural Organizations and Their Audiences Total Economic Impact of Expenditures Economic Impact of Organizations + Economic Impact of Audiences = Total Economic Impact Full-Time Equivalent (FTE) Jobs Supported 2,708 2,969 5,677 Household Income Paid to Residents $58,664,000 $66,140,000 $124,804,000 Revenue Generated to Local Government $2,363,000 $5,097,000 $7,460,000 Revenue Generated to State Government $3,401,000 $5,907,000 $9,308,000 Event-Related Spending by Arts and Cultural Audiences Totaled $113.1 million (excluding the cost of admission) Attendance to Arts and Culture Events Resident1 Attendees + Nonresident1 Attendees = All Cultural Audiences Total Attendance to Arts and Culture Events 2,404,588 875,887 3,280,475 Percentage of Total Attendance 73.3% 26.7% 100.0% Average Event-Related Spending Per Person $22.09 $68.50 $34.49 Total Event-Related Expenditures $53,117,349 $59,998,260 $113,115,609 Nonprofit Arts and Cultural Event Attendees Spend an Average of $34.49 Per Person (excluding the cost of admission) Category of Event-Related Expenditure Resident1 Attendees Nonresident1 Attendees All Cultural Audiences Meals and Refreshments $15.21 $28.74 $18.83 Souvenirs and Gifts $2.36 $3.88 $2.77 Ground Transportation $1.90 $6.99 $3.26 Overnight Lodging (one night only) $0.81 $24.75 $7.21 Other/Miscellaneous $1.81 $4.14 $2.43 Average Event-Related Spending Per Person $22.09 $68.50 $34.49 Source: Arts & Economic Prosperity 5: The Economic Impact of Nonprofit Arts and Cultural Organizations and Their Audiences in the Greater Des Moines Region. For more information about this study or about other cultural initiatives in the Greater Des Moines Region, visit Bravo Greater Des Moines’s web site at www.bravogreaterdesmoines.org. Copyright 2017 by Americans for the Arts (www.AmericansForTheArts.org). A comprehensive description of the methodology used to complete the national study is available at www.AmericansForTheArts.or g/EconomicImpact. About This Study This Arts & Economic Prosperity 5 study was conducted by Americans for the Arts to document the economic impact of the nonprofit arts and culture industry in 341 communities and regions (113 cities, 115 counties, 81 multicity or multicounty regions, 10 states, and 12 individual arts districts)—representing all 50 U.S. states and the District of Columbia. The diverse communities range in population (1,500 to more than 4 million) and type (small rural to large urban). Project economists from the Georgia Institute of Technology customized an input-output analysis model for each participating region to provide specific and localized data on four measures of economic impact: full-time equivalent jobs, household income, and local and state government revenue. Th ese localized models allow for the uniqueness of each local economy to be reflected in the findings. Americans for the Arts partnered with 250 local, regional, and statewide organizations that represent the 341 study regions (30 partners included multiple study regions as part of their participation). To complete this customized analysis for the Greater Des Moines Region, Bravo Greater Des Moines joined the study as one of the 250 partners. For the purpose of this study, the Greater Des Moines Region is defined as Dallas, Guthrie, Madison, Polk, and Warren Counties (a multi-county region). Surveys of Nonprofit Arts and Cultural ORGANIZATIONS Each of the 250 partner organizations identified the universe of nonprofit arts and cultural organizations that are located in its region(s) using the Urban Institute’s National Taxonomy of Exempt Entity (NTEE) coding system, a definitive c lassification system for nonprofit organizations recognized as tax exempt by the Internal Revenue Code. In addition, the study partners were encou raged to include other types of eligible organizations if they play a substantial role in the cultural life of the community or if their primary purpose is to promote participation in, appreciation for, and understanding of the visual, performing, folk, and literary and media arts. These include government-owned or government-operated cultural facilities and institutions; municipal arts agencies and councils; private community arts organizations; unincorporated arts groups; living collections (such as zoos, aquariums, and botanical gardens); university presenters, programs, and facilities; and arts programs that are embedded under the umbrella of a nonarts organization or facility (such as a hospital or church). In short, if it displays the characteristics of a nonprofit arts and cultural organization, it is included. For-profit businesses (e.g., Broadway, motion picture theaters) and individual artists were excluded from this study. Nationally, data was collected from a total of 14,439 organizations for this study. Response rates among all eligible organiz ations located in the 341 study regions was 54.0 percent, and ranged from 9.5 percent to 100 percent. Responding organizations had budgets ranging from $0 to $785 million (Smithsonian Institution). It is important to note that each study region’s results are based solely on the actual survey data collected. There are no estimates made to account for nonresponding organizations. Therefore, the less -than-100 percent response rates suggest an understatement of the economic impact findings in most of the individual study regions. In the Greater Des Moines Region, 65 of the 91 eligible nonprofit arts and cultural organizations participated in this study— an overall participation rate of 71.4 percent. A list of the participating organizations can be obtained from Bravo Greater Des Moines. Surveys of Nonprofit Arts and Cultural AUDIENCES Audience-intercept surveying, a common and accepted research method, was completed in all 341 study regions to capture information about spending by audiences at nonprofit arts and culture events. Patrons were selected randomly and asked to com plete a short survey while attending an event. A total of 212,691 attendees completed the survey. The resp ondents provided itemized travel party expenditure data on attendance -related activities such as meals, souvenirs, transportation, and lodging. Data was collected throughout the year to guard against seasonal spikes or drop-offs in attendance, and at a broad range of events (because a night at the opera will typically yield more spending than a Saturday children’s theater production). Using total attendance data for 2015 (collected from the participating organizations), standard statistical methods were the n used to derive a reliable estimate of total arts event-related expenditures by attendees in each study region. In the Greater Des Moines Region, a total of 786 valid audience-intercept surveys were collected from attendees to nonprofit arts and cultural performances, events, and exhibitions during 2016. Studying Economic Impact Using Input-Output Analysis To derive the most reliable economic impact data, input-output analysis was used to measure the impact of expenditures by nonprofit arts and cultural organizations and their audiences. This highly-regarded type of economic analysis has been the basis for two Nobel Prizes in economics. The models are systems of mathematical equations that combine statistical methods and economic theory in an area of study called econometrics. The analysis traces how many times a dollar is respent within the local economy before it leaves the community, and it quantifies the economic impact of each of those rounds of spen ding. Project economists customized an input-output model for each of the 341 participating study regions based on the local dollar flow among 533 finely detailed industries wit hin its economy. This was accomplished by using detailed data on employment, incomes, and government revenues provided by the U.S. Department of Commerce (County Business Patterns, the Regional Economic Information System, and the Survey of State and Local Finance), state and local tax data (e.g., sales taxes, lodging tax, property taxes, income tax, and miscellaneous local option taxes), and the survey data collected from the responding arts and cultural organizations and their audiences. 1 For the purpose of this study, residents are attendees who live within the five-county Greater Des Moines region; nonresidents live elsewhere. The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the City of Dubuque, IA (Fiscal Year 2010) Direct Economic Activity Arts and Culture Organizations +Arts and Culture Audiences = Total Industry Expenditures Total Industry Expenditures $17,589,715 $29,593,558 $47,183,273 Spending by Arts and Culture Organizations and Their Audiences Supports Jobs and Generates Government Revenue Total Economic Impact of Expenditures (Direct & Indirect Impacts Combined) Economic Impact of Organizations +Economic Impact of Audiences = Total Economic Impact Full-Time Equivalent (FTE) Jobs Supported 577 953 1,530 Household Income Paid to Residents $15,685,000 $21,052,000 $36,737,000 Revenue Generated to Local Government $621,000 $2,098,000 $2,719,000 Revenue Generated to State Government $611,000 $1,652,000 $2,263,000 Event-Related Spending by Arts and Culture Audiences Totaled $29.6 million (excluding the cost of admission) Attendance to Arts and Culture Events Resident* Attendees +Non-Resident* Attendees = All Cultural Audiences Total Attendance to Arts and Culture Events 738,363 441,131 1,179,494 Percentage of Total Attendance 62.6% 37.4% 100% Average Event-Related Spending Per Person $14.82 $42.28 $25.08 Total Event-Related Expenditures $10,942,540 $18,651,018 $29,593,558 Nonprofit Arts and Culture Event Attendees Spend an Average of $25.08 Per Person (excluding the cost of admission) Category of Event-Related Expenditure Resident* Attendees Non-Resident* Attendees All Cultural Audiences Meals and Refreshments $9.72 $16.98 $12.44 Souvenirs and Gifts $1.48 $2.65 $1.92 Ground Transportation $0.89 $5.02 $2.43 Overnight Lodging (one night only) $0.23 $13.50 $5.19 Other/Miscellaneous $2.50 $4.13 $3.10 Average Event-Related Spending Per Person $14.82 $42.28 $25.08 * For the purpose of this study, residents are attendees who live within Dubuque County; non-residents live outside that area. Source: Arts & Economic Prosperity IV: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the City of Dubuque. For more information about this study or about other cultural initiatives in the City of Dubuque, visit the City of Dubuque’s web site at www.cityofdubuque.org/artsmeanbusiness Copyright 2012 by Americans for the Arts (www.AmericansForTheArts.org). A comprehensive description of the methodology used to complete the national study is available at www.AmericansForTheArts.org/EconomicImpact. About This Study The Arts & Economic Prosperity IV study was conducted by Americans for the Arts to document the economic impact of the nonprofit arts and culture industry in 182 communities and regions (139 cities and counties, 31 multi-city or multi-county regions, and ten states, and two individual arts districts)— representing all 50 U.S. states and the District of Columbia. The diverse communities range in population (1,600 to more than 3 million) and type (rural to urban). The project economists, from the Georgia Institute of Technology, customized input-output analysis models for each participating study region to provide specific and reliable economic impact data about their nonprofit arts and culture industry—specifically (1) full-time equivalent jobs, (2) household income, and (3) local and (4) state government revenue. Surveys of Nonprofit Arts and Culture ORGANIZATIONS Each of the 182 study regions attempted to identify its comprehensive universe of nonprofit arts and culture organizations using the Urban Institute’s National Taxonomy of Exempt Entity (NTEE) coding system, a definitive classification system for nonprofit organizations recognized as tax exempt by the Internal Revenue Code. In addition, the study partners were encouraged to include other types of eligible organizations if they play a substantial role in the cultural life of the community or if their primary purpose is to promote participation in, appreciation for, and understanding of the visual, performing, folk, and media arts. These include government-owned or government-operated cultural facilities and institutions, municipal arts agencies and councils, private community arts organizations, unincorporated arts groups, living collections (such as zoos, aquariums, and botanical gardens), university presenters, and arts programs that are embedded under the umbrella of a non-arts organization or facility (such as a community center or church). In short, if it displays the characteristics of a nonprofit arts and culture organization, it is included. For-profit businesses (e.g., Broadway and motion picture theaters) and individual artists were excluded from this study. Nationally, detailed information was collected from 9,721 eligible organizations about their fiscal year 2010 expenditures in more than 40 expenditure categories (e.g., labor, local and non-local artists, operations, materials, facilities, and asset acquisition), as well as about their event attendance. Response rates for the 182 communities averaged 43.2 percent and ranged from 5.3 percent to 100 percent. It is important to note that each study region’s results are based solely on the actual survey data collected. No estimates have been made to account for non-respondents. Therefore, the less-than-100 percent response rates suggest an understatement of the economic impact findings in most of the individual study regions. In the City of Dubuque, 44 of the approximately 45 total eligible nonprofit arts and culture organizations identified by the City of Dubuque participated in this study—an overall participation rate of 98 percent. The organizations that participated are listed below: Americas River Festival; Art Gumbo; Bell Tower Productions; Cable Car Quilters Guild; Carnegie-Stout Public Library; City of Dubuque Arts and Cultural Affairs; City of Dubuque Cable TV; City of Dubuque Leisure Services; City of Dubuque Neighborhood Development; City of Dubuque Planning - Historic Preservation Activity; Clarke University; Colts Drum and Bugle Corps; Community Foundation of Greater Dubuque; Dubuque Arboretum Association; Dubuque Area Labor-Management Council; Dubuque Art Center; Dubuque Arts Council, Inc; Dubuque Chorale; Dubuque City Youth Ballet Inc; Dubuque County Fine Arts Society; Dubuque County Historical Society and River Museum; Dubuque Fire Pipes and Drum Band; Dubuque Initiatives; Dubuque Main Street, Ltd.; Dubuque Museum of Art; Dubuque Oktoberfest-Albrect Acres; Dubuque Symphony Orchestra , Dubuqueland Irish, Inc.; Five Flags Center; Fly- by-Night Productions, Inc.; Four Mounds Foundation; Friends of the Mines of Spain; Grand Opera House; Julien International Film Festival;; Loras College; Multicultural Family Center; Music Men Barbershop Chorus; Northeast Iowa School of Music; Rising Star Theatre Company; St. Luke’s United Methodist Church; Tri-State Wind Symphony Inc; University of Dubuque; Very Special Arts Dubuque; and YMCA-YWCA Community Center. Surveys of Nonprofit Arts and Culture AUDIENCES Audience-intercept surveying, a common and accepted research method, was conducted in all 182 of the study regions to measure event-related spending by nonprofit arts and culture audiences. Patrons were asked to complete a short survey while attending an event. Nationally, a total of 151,802 valid and usable attendees completed the survey for an average of 834 surveys per study region. The randomly selected respondents provided itemized expenditure data on attendance-related activities such as meals, souvenirs, transportation, and lodging. Data were collected throughout 2011 (to guard against seasonal spikes or drop-offs in attendance) as well as at a broad range of both paid and free events (a night at the opera will typically yield more spending then a weekend children’s theater production or a free community music festival, for example). The survey respondents provided information about the entire party with whom they were attending the event. With an overall average travel party size of 2.69 people, these data actually represent the spending patterns of more than 408,000 attendees, significantly increasing the reliability of the data. In the City of Dubuque, a total of 824 valid and usable audience-intercept surveys were collected from attendees to nonprofit arts and culture performances, events, and exhibitions during 2011. Studying Economic Impact Using Input-Output Analysis To derive the most reliable economic impact data, input-output analysis is used to measure the impact of expenditures by nonprofit arts and culture organizations and their audiences. This is a highly regarded type of economic analysis that has been the basis for two Nobel Prizes. The models are systems of mathematical equations that combine statistical methods and economic theory in an area of study called econometrics. They trace how many times a dollar is re-spent within the local economy before it leaks out, and it quantifies the economic impact of each round of spending. This form of economic analysis is well suited for this study because it can be customized specifically to each study region. To complete the analysis for the City of Dubuque, project economists customized an input-output model based on the local dollar flow between 533 finely detailed industries within the economy of Dubuque County. This was accomplished by using detailed data on employment, incomes, and government revenues provided by the U.S. Department of Commerce (County Business Patterns, the Regional Economic Information System, and the Survey of State and Local Finance), local tax data (sales taxes, property taxes, and miscellaneous local option taxes), as well as the survey data from the responding nonprofit arts and culture organizations and their audiences. This study was conducted locally by the City of Dubuque Complete local study data and information can be found at www.cityofdubuque.org/artsmeanbusiness or by contacting Jan Stoffel, City of Dubuque Arts and Cultural Affairs Coordinator at janstoff@cityofdubuque.org or 563-690-6064 For study details, visit www.cityofdubuque.org/artsmeanbusiness For study details, visit www.cityofdubuque.org/artsmeanbusiness Source: Americans for the Arts, 2012 (www.AmericansForTheArts.org). Source: Americans for the Arts, 2012 (www.AmericansForTheArts.org). The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in THE CITY OF DUBUQUE, IA The Arts & Economic Prosperity IV study provides compelling new evidence that the nonprofit arts and culture are a $47.2 million industry in the City of Dubuque—one that supports 1,530 full-time equivalent jobs and generates $5.0 million in local and state government revenue. Nonprofit arts and culture organizations, which spend $17.6 million each year, leverage a remarkable $29.6 million in additional spending by arts and culture audiences—spending that pumps vital revenue into local restaurants, hotels, retail stores, parking garages, and other businesses. By proving that investing in the arts and culture yields economic benefits, Arts & Economic Prosperity IV lays to rest the misconception that communities support the arts and culture at the expense of local economic development. In fact, communities that support the arts and culture not only enhance their quality of life—they also invest in their economic well-being. This report shows conclusively that the arts mean business in the City of Dubuque! The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in THE CITY OF DUBUQUE, IA The Arts & Economic Prosperity IV study provides compelling new evidence that the nonprofit arts and culture are a $47.2 million industry in the City of Dubuque—one that supports 1,530 full-time equivalent jobs and generates $5.0 million in local and state government revenue. Nonprofit arts and culture organizations, which spend $17.6 million each year, leverage a remarkable $29.6 million in additional spending by arts and culture audiences—spending that pumps vital revenue into local restaurants, hotels, retail stores, parking garages, and other businesses. By proving that investing in the arts and culture yields economic benefits, Arts & Economic Prosperity IV lays to rest the misconception that communities support the arts and culture at the expense of local economic development. In fact, communities that support the arts and culture not only enhance their quality of life—they also invest in their economic well-being. This report shows conclusively that the arts mean business in the City of Dubuque! Total Impact of the Nonprofit Arts and Culture Industry (Expenditures by both organizations and audiences) Total Direct Expenditures $47,183,273 Full-Time Equivalent Jobs 1,530 Resident Household Income $36,737,000 Local Government Revenue $2,719,000 State Government Revenue $2,263,000 Total Impact of the Nonprofit Arts and Culture Industry (Expenditures by both organizations and audiences) Total Direct Expenditures $47,183,273 Full-Time Equivalent Jobs 1,530 Resident Household Income $36,737,000 Local Government Revenue $2,719,000 State Government Revenue $2,263,000 * Residents live within Dubuque County; * Residents live within Dubuque County; Non-residents live outside that area. Non-residents live outside that area. The impact of spending by nonprofit arts and culture organizations is far reaching: they pay their employees, purchase supplies, and acquire assets within the local community. Additionally, unlike most industries, the nonprofit arts and culture leverage significant event- related spending by their audiences. Whether serving the local community or out-of-town visitors, a vibrant arts and culture industry helps local businesses thrive. The impact of spending by nonprofit arts and culture organizations is far reaching: they pay their employees, purchase supplies, and acquire assets within the local community. Additionally, unlike most industries, the nonprofit arts and culture leverage significant event- related spending by their audiences. Whether serving the local community or out-of-town visitors, a vibrant arts and culture industry helps local businesses thrive. Impact of the Nonprofit Arts and Culture Audiences Total Direct Expenditures $29,593,558 Full-Time Equivalent Jobs 953 Resident Household Income $21,052,000 Local Government Revenue $2,098,000 State Government Revenue $1,652,000 Event-Related Arts and Culture Audience Spending Residents* Non-Residents* Attendance 738,363 441,131 Percent of Total 62.6% 37.4% Per Person Average $14.82 $42.28 Total Spending $10,942,540 $18,651,018 Average Dollars Spent Per Person by Arts Attendees Refreshments/Snacks At Event $2.94 Meals Before/After Event $9.50 Souvenirs and Gifts $1.92 Clothing and Accessories $1.69 Ground Transportation $2.43 Event-Related Child Care $0.13 Overnight Lodging (one night only) $5.19 Other/Miscellaneous $1.28 Total Per Person Spending $25.08 Impact of the Nonprofit Arts and Culture Organizations Total Direct Expenditures $17,589,715 Full-Time Equivalent Jobs 577 Resident Household Income $15,685,000 Local Government Revenue $621,000 State Government Revenue $611,000 Impact of the Nonprofit Arts and Culture Audiences Total Direct Expenditures $29,593,558 Full-Time Equivalent Jobs 953 Resident Household Income $21,052,000 Local Government Revenue $2,098,000 State Government Revenue $1,652,000 Event-Related Arts and Culture Audience Spending Residents* Non-Residents* Attendance 738,363 441,131 Percent of Total 62.6% 37.4% Per Person Average $14.82 $42.28 Total Spending $10,942,540 $18,651,018 Average Dollars Spent Per Person by Arts Attendees Refreshments/Snacks At Event $2.94 Meals Before/After Event $9.50 Souvenirs and Gifts $1.92 Clothing and Accessories $1.69 Ground Transportation $2.43 Event-Related Child Care $0.13 Overnight Lodging (one night only) $5.19 Other/Miscellaneous $1.28 Total Per Person Spending $25.08 Impact of the Nonprofit Arts and Culture Organizations Total Direct Expenditures $17,589,715 Full-Time Equivalent Jobs 577 Resident Household Income $15,685,000 Local Government Revenue $621,000 State Government Revenue $611,000 Foreword ..................................................................................... Error! Bookmark not defined. Executive Summary ................................................................................................................... 2 1.Introduction ......................................................................................................................... 8 2.Methodology ......................................................................................................................12 3.Vision and Goals ................................................................................................................15 4.Priorities and Strategies .....................................................................................................18 5.Implementation Guide ........................................................................................................29 Appendix A: Draft Public Art Policy ........................................................................................ A-1 Appendix B: Recommendations for the Advisory Commission ............................................... B-1 Appendix C: Acknowledgements ............................................................................................ C-1 City of Dubuque Public Engagement Report © Lord Cultural Resources 1 City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 1 City of Dubuque Arts and Culture Master Plan 2 © Lord Cultural Resources 0F City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 3 o o o City of Dubuque Arts and Culture Master Plan 4 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 5 City of Dubuque Arts and Culture Master Plan 6 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 7 City of Dubuque Arts and Culture Master Plan 8 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 9 1F City of Dubuque Arts and Culture Master Plan 10 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 11 City of Dubuque Arts and Culture Master Plan 12 © Lord Cultural Resources o o o City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 13 City of Dubuque Arts and Culture Master Plan 14 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 15 City of Dubuque Arts and Culture Master Plan 16 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 17 City of Dubuque Arts and Culture Master Plan 18 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 19 City of Dubuque Arts and Culture Master Plan 20 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 21 City of Dubuque Arts and Culture Master Plan 22 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 23 City of Dubuque Arts and Culture Master Plan 24 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 25 City of Dubuque Arts and Culture Master Plan 26 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 27 City of Dubuque Arts and Culture Master Plan 28 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 29 City of Dubuque Arts and Culture Master Plan 30 © Lord Cultural Resources o o City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources 31 City of Dubuque Arts and Culture Master Plan 32 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-1 City of Dubuque Arts and Culture Master Plan A-2 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-3 City of Dubuque Arts and Culture Master Plan A-4 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-5 City of Dubuque Arts and Culture Master Plan A-6 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-7 City of Dubuque Arts and Culture Master Plan A-8 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-9 City of Dubuque Arts and Culture Master Plan A-10 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-11 City of Dubuque Arts and Culture Master Plan A-12 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-13 City of Dubuque Arts and Culture Master Plan A-14 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-15 City of Dubuque Arts and Culture Master Plan A-16 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources A-1 City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources B-1 City of Dubuque Arts and Culture Master Plan B-2 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources B-3 City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources C-1 City of Dubuque Arts and Culture Master Plan C-2 © Lord Cultural Resources City of Dubuque Arts and Culture Master Plan © Lord Cultural Resources C-3 2017 The Creative Industries in Story County, IA This Creative Industries: Business & Employment in the Arts report provides a research-based approach to understanding the scope and economic importance of the arts in Story County, IA. The creative industries are composed of arts businesses that range from nonprofit museums, symphonies, and theaters to for-profit film, architecture, and design companies. Arts businesses and the creative people they employ stimulate innovation, strengthen America's competitiveness in the global marketplace, and play an important role in building and sustaining economic vibrancy. In a global economy, the creative industries are durable and enduring local employers. 199 Arts-Related Businesses Employ 958 People Arts-Related Businesses Arts Schools/Services Design/Publishing Film, Radio, TV Museum/Collections Performing Arts Visual/Photography Story County, IA is home to 199 arts-related businesses that employ 958 people. The creative industries account for 3.9 percent of the total number of businesses located in Story County, IA and 1.5 percent of the people they employ. The map above plots the creative industries, with each dot representing a unique arts business establishment. Nationally, 673,656 businesses are involved in the creation or distribution of the arts, and they employ 3.48 million people. This represents 4.0 percent of all U.S. businesses and 2.0 percent of all U.S. employees—demonstrating statistically that the arts are a formidable business presence and broadly distributed across our communities. The source for these data is Dun & Bradstreet, the most comprehensive and trusted source for business information in the United States. These data are current as of April 2017. Americans for the Arts thanks The Andrew W. Mellon Foundation and the Doris Duke Charitable Foundation for their generous support of our work to produce the Creative Industries: Business & Employment in the Arts reports. www.AmericansForTheArts.org/CreativeIndustries 2017 The Creative Industries Represent 3.9 Percent of All Businesses and 1.5 Percent of All Employees in Story County, IA (Data current as of April 2017) CATEGORY BUSINESSES EMPLOYEES Arts Schools and Services 9 31 Arts Councils 1 2 Arts Schools and Instruction 8 29 Design and Publishing 59 202 Advertising 10 41 Architecture 8 56 Design 38 62 Publishing 3 43 Film, Radio and TV 23 110 Motion Pictures 19 80 Radio 3 25 Television 1 5 Museums and Collections 7 71 Historical Society 1 3 Museums 5 67 Zoos and Botanical 1 1 Performing Arts 35 376 Music 13 37 Performers (nec)10 21 Services & Facilities 10 314 Theater 2 4 Visual Arts/Photography 66 168 Crafts 3 4 Photography 53 110 Services 8 47 Visual Arts 2 7 GRAND TOTAL 199 958 Research Notes: These Creative Industries data are based solely on active U.S. businesses that are registered with Dun & Bradstreet. Because not all businesses are registered, our analyses indicate an under-representation of arts businesses (particularly those that are nonprofit arts organizations and individual artists). The data in this report, therefore, are an undercount. To define the Creative Industries, Americans for the Arts selected 644 8-digit Standard Industrial Classification codes that represent for-profit and nonprofit arts-centric businesses (out of more than 18,500 codes representing all industries). Reports for all 435 U.S. Congressional Districts, the 50 states and the District of Columbia, the 6,766 state legislative districts, and all 3,141 U.S. counties—as well as a full suite of user tools and a comprehensive list of the industries included in this analysis—are available for download at www.AmericansForTheArts.org/CreativeIndustries. www.AmericansForTheArts.org/CreativeIndustries COMPREHENSIVE RESEARCH ABOUT THE ARTS IN MINNESOTA creativeMN.org 2019 SECTION I: Impact of Nonprofit Arts and Culture Organizations SECTION II: Public Opinion Polling About the Arts and Participation SECTION III: Impact of Minnesota’s Artists and Creative Workers SECTION IV: Arts Education SECTION V: Sources, Definitions and Methodology SECTION VI: Acknowledgments and Sponsors Creative Minnesota 2019 is our third biennial report about Minnesota’s arts and creative field intended to improve our understanding about its importance to our quality of life and economy. Creative Minnesota is a long-term endeavor to collect and report data on the creative sector for analysis, education and advocacy. INTRODUCTION INDEX CONTINUING GROWTH IN THE ARTS SECTOR Minnesotans continue to have a strong engagement with arts and culture: of Minnesotans are attendees 74 PERCENT While the first two reports focused solely on Minnesota’s nonprofit arts and culture organizations, their audiences, artists and creative workers, this third study adds a look at the availability of arts education in Minnesota schools. We also include the results of an additional 15 new local studies that show substantial economic impact from the nonprofit arts and culture sector in every corner of the state, from the plains of Southwest Minnesota to the Mississippi River Valley to the Red River Valley in the north. creativeMN.org 3 12 15 20 29 32 $167M increase from 2014 MINNESOTA BENEFITS FROM THE GROWING ECONOMIC IMPACT OF THE ARTS NONPROFIT ARTS AND CULTURE ORGANIZATIONS NONPROFIT AUDIENCES TOTAL ECONOMIC IMPACT OF THE NONPROFIT ARTS SECTOR 2016 ARTISTS AND CREATIVE WORKERS $902M $2.167 BILLION $594M $671M MINNESOTA’S ARTS AND CULTURE SECTOR CONTINUES TO GROW ARTS AND CULTURE ATTENDEES23,227,454 Up 1.4M from 2014 ARTISTS AND CREATIVE WORKERS IN 2016108,755 Up 4,607 from 2014 NONPROFIT ARTS AND CULTURE ORGANIZATIONS1,903 Up 302 from 2014 SUMMARY creativeMN.org SUMMARY 2019 Creative MN Report 1 REGIONAL AND LOCAL REPORTS ARE ALSO AVAILABLE AT CREATIVEMN.ORG In addition to the statewide report, we also provide 11 new regional and 15 new local studies at CreativeMN.org. We should note that Minnesota’s 11 Regional Arts Councils (RACs) work with the Minnesota State Arts Board to provide services, training and grants designed to meet the unique needs of each region in the state. Each RAC serves between five and 18 Minnesota counties; when we refer to regional data they follow the borders of those regions. While some regional data are included in this report, much more data on each region, as well as maps, can be found at CreativeMN.org. The arts sector in Minnesota has a huge return on investment GENERATING $245M in state and local revenue creativeMN.orgSUMMARY 2019 Creative MN Report ABOUT CREATIVE MINNESOTA Creative Minnesota was developed by a collaborative of arts and culture supporting organizations in partnership with Minnesota Citizens for the Arts (MCA). We envision that arts advocates, legislators, local government officials, schools and parents, as well as arts and culture organizations, will use this report to find new ways to improve their lives and communities with arts and culture. Find more at: CreativeMN.org. The Creative Minnesota team includes Minnesota Citizens for the Arts, McKnight Foundation, Minnesota State Arts Board, Forum of Regional Arts Councils of Minnesota, Target, Jerome Foundation, Mardag Foundation, Bush Foundation, Perpich Center for Arts Education, Springboard for the Arts and Minnesota Music Educators Association with in-kind support from the Minnesota Historical Society, City of Minneapolis, Ideas that KICK, The Center for Urban and Regional Affairs at the University of Minnesota, Minnesota Compass, and others. 2 SUMMARY OUR FIRST LOOK AT ARTS EDUCATION New data from Minnesota’s Department of Education have allowed us to take a look at students’ access to arts education in Minnesota’s K–12 schools. Minnesota statute sets requirements for arts education offerings, credits for graduation, and achievement of academic standards in the arts. Local control in Minnesota means that each school district decides how it will provide arts education to its students. Some schools are meeting or exceeding the requirements set in statute, and others are falling short. Our new research is intended to be a tool for schools, principals, superintendents and most importantly parents and community members to learn whether or not their school is providing the state mandated access to arts courses and academic standards. They can then advocate for more arts education in their communities. creativeMN.org IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 3 OVER $10M $5–10M $1–5M $250K–$1M $100K–$250K $25K–$100K UNDER $25K TOTAL ORGANIZATIONS 18 7 80 188 248 449 913 1,903 IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 CREATIVE MINNESOTA STUDY RESULTS TOTAL MUSEUMS SPOTLIGHT: MUSEUMS History/historic preservation Art museums Humanities Multi/interdisciplinary Other (science, nature, children’s, zoos) 212 11 4 8 21 256 Minnesota continues to set itself apart from surrounding states with a robust nonprofit arts and culture economy that extends from the mountains of the Arrowhead to the plains of Southwest Minnesota. No matter where you live, artists and organizations are offering access to arts, history and culture and injecting energy and color into their local economies. Our understanding of the number of organizations offering access to the arts continues to grow as does their economic impact. PERFORMING ARTS MUSIC THEATER DANCE OTHER ARTS MULTI/INTERDISCIPLINARY VISUAL ARTS & ARCHITECTURE LITERARY ARTS MEDIA & COMMUNICATIONS HISTORY & HISTORICAL PRESERVATION HUMANITIES OTHER SCIENCE, NATURE OR CHILDREN’S MUSEUMS/ORGANIZATIONS ARTS & CULTURE FUNDER OR SUPPORTING ORGANIZATIONS ARTS & CULTURE PROGRAMS OF CITY/COUNTY GOVERNMENTS/ECONOMIC DEVELOPMENT AUTHORITIES ARTS & CULTURE PROJECTS IN EDUCATION ENTITIES* ARTS & CULTURE PROJECTS IN NONPROFIT SOCIAL SERVICE OR CIVIC ORGANIZATIONS 727 380 230 97 20 272 129 36 63 290 9 377 23 24 80 111 139 *K–12 public schools, colleges, universities, community education or library OVERVIEW OF THE FIELD TOTAL ORGANIZATIONS IN 2016 1,903 ADDITIONAL ORGANIZATIONS 302INCLUDED SINCE 2014(1) NUMBER OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2016 BY BUDGET SIZE SECTIONI ECONOMIC IMPACT OF AUDIENCES ALONE IN 2016 $594 MILLION THIS IS AN INCREASE OF $31M PER YEAR SINCE 2014 TOTAL ANNUAL ATTENDANCE BY REGION RAC 1: 99,714 RAC 2: 155,963 RAC 4: 316,450 RAC 5: 302,690 RAC 6/8: 279,319 RAC 3: 1,541,470 RAC 7E: 284,855 RAC 7W: 647,640 RAC 9: 879,364 RAC 10: 1,024,876 RAC 11: 17,695,113 1 2 4 6/8 9 10 11 7E 7W 5 3 MILLIONS OF STUDENTS SERVED ATTENDANCE AT ARTS AND CULTURE EVENTS CONTINUES TO GROW IN EVERY CORNER OF THE STATE 23,227,454TOTAL ARTS & CULTURE ATTENDEES IN 2016 894,496 TOTAL STUDENTS SERVED* IN 2016 THE AVERAGE ATTENDEE SPENDS $20.48 PER PERSON, PER EVENT above and beyond the cost of the ticket. Arts and culture events bring people out of their homes and into communities where they spend money on food, drink, hotels, gas, souvenirs and other amenities.(2) 6 TIMES PER YEAR ON AVERAGE EACH YOUNG PERSON ATTENDS ARTS & CULTURE EVENTS THIS IS AN INCREASE OF 1,371,029 ATTENDEES SINCE 2014 *Youth attendees include those who are 18 and under 4 TIMES PER YEAR ON AVERAGE EACH MINNESOTAN ATTENDS ARTS & CULTURE EVENTS creativeMN.orgIMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report PEOPLE IN MINNESOTA(3) THERE ARE5,577,000 K–12 STUDENTS IN MINNESOTA(4) 5,312,484 4 NONPROFIT ARTS AND CULTURE ORGANIZATIONS’ IMPACT ON MINNESOTA’S ECONOMY CONTINUES TO GROW 1 2 4 6/8 9 10 11 7E 7W 5 3 $902 MILLIONTOTAL DIRECT EXPENDITURES BY NONPROFIT ORGANIZATIONS 2016 $594 MILLIONTOTAL ARTS AND CULTURE RELATED SPENDING BY AUDIENCES 2016 $114 MILLIONECONOMIC IMPACT INCREASE SINCE 2014 STUDY $1.5 BILLIONTOTAL ECONOMIC IMPACT TOTAL ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS BY REGION 2016 RAC 1: $3,332,694 RAC 2: $8,811,877 RAC 4: $14,429,018 RAC 5: $7,582,289 RAC 6/8: $15,907,582 RAC 3: $71,506,820 RAC 7E: $11,768,438 RAC 7W: $24,448,813 RAC 9: $25,956,594 RAC 10: $38,748,840 RAC 11: $1,273,618,522 creativeMN.org IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 5 Americans for the Arts’ Arts and Economic Prosperity (5)(6) studied the economic impact of nonprofit arts and culture organizations and their audiences in Minnesota and surrounding states in 2015 and also in 2010. While not all states were studied, Minnesota was shown to have double the arts economy of Wisconsin (despite very similar population sizes), 11 times the arts economy of North Dakota and over 12 times the arts economy of South Dakota. The arts and culture clearly set Minnesota apart. State population: United States Census Bureau for 2015, the year the studies were done. Not all states were studied. This comparison includes impact from nonprofit arts organizations and audiences only and does not include artists and creative workers or for-profit businesses. MINNESOTA’S ARTS ECONOMY OUTSHINES ALL SURROUNDING STATES creativeMN.orgIMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report WINENDSD MN$1,196,851,482 $656,857,267 $96,660,370 $110,118,073 $174,389,532 TOTAL ECONOMIC IMPACT WINENDSD MN5,489,594 5,757,564 812,383 739,482 1,796,619 POPULATION IS THE EPICENTER OF IN THE MIDWEST MINNESOTA ARTS & CULTURE 6 WINE NDSD MN$218.02 $114.09 $118.98 $148.91 $97.07 ECONOMIC IMPACT PER CAPITA $19.5 MILLIONGROWTH IN GOVERNMENT REVENUES SINCE 2014 PUBLIC INVESTMENT IN ARTS AND CULTURE IS A CATALYST THAT INCREASES GOVERNMENT REVENUES $32.5 MILLION LOCAL GOVERNMENT REVENUES 2016 TOTAL GOVERNMENT REVENUES 2016 $125.6 MILLION STATE GOVERNMENT REVENUES 2016 $158 MILLION Revenue to State and Local Government includes all funds collected by Minnesota’s city, county and state governments, schools and special districts created by the spending of nonprofit arts and culture organizations and their audiences in the community. It’s not exclusively tax revenue (e.g., income tax, sales tax, property tax); it also includes license fees, utility fees, filing fees, etc. creativeMN.org IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 7 From the spending of nonprofit arts and culture organizations and their audiences 1 2 4 6/8 9 10 11 7E 7W 5 3 RAC 1: 70 RAC 2: 183 RAC 4: 397 RAC 5: 193 RAC 6/8: 451 RAC 3: 1,902 RAC 7E: 207 RAC 7W: 665 RAC 9: 624 RAC 10: 1,100 RAC 11: 36,327 TOTAL JOBS SUPPORTED 42,118 Resident Household Income Supported means the personal income, which includes salaries, wages and entrepreneurial income paid to Minnesota residents.$1 BILLIONRESIDENT HOUSEHOLD INCOME GENERATED BY NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2016 FTE Jobs Supported means Full-Time Equivalent labor employed in Minnesota that is supported by the spending of nonprofit arts and culture organizations and their audiences. Two people working half-time would equal one FTE, for example. JOBS SUPPORTED BY NONPROFIT ARTS AND CULTURE ORGANIZATIONS AND THEIR AUDIENCES 2016 creativeMN.orgIMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report8 2006 “The Arts: A Driving Force in Minnesota’s Economy” 2015 “Creative Minnesota” 2017 “Creative Minnesota” 2019 “Creative Minnesota” Change from 2006 to 2019 RESEARCH REPORTS NUMBER OF ARTS & CULTURE ORGANIZATIONS INCLUDED IN STUDY**ANNUAL ATTENDANCE ANNUAL ECONOMIC IMPACT*** GOVERNMENT REVENUES GENERATED BY SPENDING OF ORGS AND AUDIENCES ANNUALLY FTE JOBS SUPPORTED BY SPENDING OF ORGS AND AUDIENCES ANNUALLY *Revised figure 1.14.19 ** The 2006 study included all of the largest several hundred arts and culture organizations with the largest budgets and largest number of attendees, but available data on smaller organizations was less comprehensive. ***Includes the impact of nonprofit arts and culture organizations and their audiences only, does not including impact of artists and creative workers. 2008: PASSAGE OF LEGACY AMENDMENT In 2008, Minnesota passed the first-in-the-nation statewide referendum called the Clean Water, Land and Legacy Amendment to increase investments in the state’s land, clean water, parks and arts and culture. The Legacy Amendment created a new Art and Cultural Heritage Fund, and gave the legislature the job of appropriating it. On the 10-year anniversary of the Amendment it is timely to look back at the impact the state’s voters have had on the access to and the impact of the arts in the state. Before the Amendment passed, in 2006, Minnesota Citizens for the Arts, the State Arts Board and Regional Arts Councils collaborated with the McKnight Foundation and Americans for the Arts on an economic impact study of nonprofit arts and culture organizations and their audiences in Minnesota. It used the same methodology as the current Creative Minnesota studies, which allows us to see how the arts sector has grown since the passage of the Legacy Amendment. The state’s investments from the Legacy Arts and Cultural Heritage Fund are primarily made by the 11 Regional Arts Councils and Minnesota State Arts Board system. The granting decisions are made by panels of members of the public, responding to applications from the public. Grantmaking is also done by the Minnesota Historical Society, and smaller direct appropriations are made by the legislature to children’s museums and other nonprofit cultural organizations. CHANGES OVER THE 10 YEARS OF LEGACY INVESTMENTS(8) creativeMN.org IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 10 YEARS OF LEGACY INVESTMENTS It’s important to note that in this time period many other arts-supporting organizations have also invested in Minnesota’s arts sector. It is also notable that we have greatly improved our methods of finding and accounting for nonprofit arts and culture organizations in the state, so some of the growth is real growth, and some is due to better data, particularly about smaller organizations. What a difference 10 years have made! We can document that many more Minnesotans are participating in the arts now. There are more nonprofit arts and culture organizations making a larger economic impact in our communities. Government revenues and jobs created by the arts have also increased significantly. 9 428 1,269 1,601 1,903 +1,475 14,487,592 18,903,738 21,856,425 23,227,454 +8,739,862 $839M $1,200M $1,400M $1,496M +$657M $94M $127M $139M $158M +$64M 22,095 33,381 38,739* 42,118 +20,023 LOCAL CREATIVE MINNESOTA STUDIES 2017(7) Creative Minnesota conducted 15 local economic impact studies in 2017 for communities across the state, ranging from the hills of the Iron Range to the prairies of Rock County, from the riverside community of Hastings to the booming arts community of Detroit Lakes. Everywhere we looked there was a significant impact from the arts and culture sector, regardless of the size of the community. The 15 cities, counties and regions “opted in” to the project, so not all Minnesota areas have been studied. More information, as well as 17 previous local reports, are available at CreativeMN.org. Creative Minnesota may do another round of local studies in 2019 if funding is available. Minnesota cities or counties interested in being notified when another round is scheduled should contact staff@artsmn.org. Population source: US Census * Itasca, Lake and St. Louis Counties, excluding Duluth LOCAL ECONOMIC IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS AND THEIR AUDIENCES (not including the economic impact of artists and creative workers) RANK IN ECONOMIC IMPACT AMONG STUDY AREAS RANK IN PER CAPITA IMPACT AMONG STUDY AREASPOPULATION 170,076 67,509 23,700 22,687 19,227 14,170 33,567 5,054 62,181 20,679 15,908 32,786 57,679 14,965 9,601 ECONOMIC IMPACT PER CAPITA FROM ORGANIZATIONS $77.22 $72.15 $88.67 $103.94 $581.29 $155.80 $80.44 $31.66 $106.14 $37.24 $71.66 $97.60 $81.49 $32.74 $177.06 TOTAL ECONOMIC IMPACT $12.3M $4.9M $2.1M $2.4M $11.2M $2.2M $2.7M $.16M $6.6M $.77M $1.14M $3.2M $4.7M $.49M $1.7M TOTAL ATTENDEES 136,781 104,845 80,140 48,696 255,042 61,896 72,197 4,564 159,357 23,865 31,797 128,346 100,249 17,269 55,576 City of Eagan City of Faribault City of Hastings City of Hopkins City of Hutchinson Becker County Big Stone County Clay County Hubbard County Kanabec County Morrison County Otter Tail County Renville County Rock County CITY COUNTY REGIONS Iron Range* creativeMN.orgIMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 10 11 7 5 1 3 9 15 4 13 12 6 8 14 2 1 4 10 8 2 9 7 15 3 13 12 6 5 14 11 10 As a rural community seeking opportunities, we see the strength of arts and culture as a whole new period of our journey. This impact study should provide a look into the economy we can experience as we embrace the arts to brand our area, defining it as a desirable place to not only visit, but to live.” – Becky Parker President of Big Stone Arts Council and President of the Ortonville Economic Development Authority Board The Recharge the Range – Creative Communities Committee is excited to partner with Creative Minnesota on the “Iron Range Creative Minnesota Study.” This study reviews and analyzes current data and potential future trends on the importance of arts and culture as a growing segment of our region’s economy.” – Mary Finnegan Deputy Commissioner of Iron Range Resources and Rehabilitation I see investment in art as a win-win for my city. My citizens expressed interest in more art in our community. It’s a quality of life issue for them. The double-win for my city is that art is also an economic development driver. It is my goal to make art an integral part of Moorhead’s growth and plans to move forward. This study will help connect the dots between development and art.” – Del Rae Williams Mayor of the City of Moorhead We were excited to partner with the Historic Holmes Theatre through the Creative Minnesota study to learn about the impact of the arts in Detroit Lakes. One of the goals of the city is to facilitate how the arts can have a larger impact on our community and region. We believe that the arts can help our city grow and be more attractive for businesses, residents and tourists.” – Kelcey Klemm City Administrator for Detroit Lakes One of the things that make Faribault so impressive is the number of artists and creatives who have chosen to make Faribault their home. I am excited for Faribault and our extended community to see the true economic and cultural impact of the artistic programming here, but also the important role residential artists and creatives play creating a strong, healthy community.” – Kristen Twitchell Executive Director of the Paradise Center for the Arts creativeMN.org IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS 2019 Creative MN Report 11 A high percentage of Minnesotans are engaged in the arts and would like to do more, according to recent statewide polling from the University of Minnesota. Minnesotans continue to attend and participate at a higher rate than other Americans. creativeMN.orgPUBLIC OPINION POLLING ABOUT THE ARTS AND PARTICIPATION 2019 Creative MN Report creativeMN.orgPUBLIC OPINION POLLING ABOUT THE ARTS AND PARTICIPATION 2019 Creative MN Report12 IN THE PAST YEAR, HAVE YOU OR ANYONE ELSE IN YOUR HOUSEHOLD... ARE YOU INVOLVED IN THE ARTS BY DOING ANY CREATIVE ACTIVITY IN YOUR EVERYDAY LIFE? MN(1) 58% YES More Minnesotans described wanting to attend or appreciate art than those who said they wanted to create art themselves(1) The most common artistic disciplines Minnesotans wanted to attend or appreciate more were theater, music and visual arts(1) The most common artistic disciplines Minnesotans wanted to make or create more were crafts, music and visual arts(1) ARE THERE ANY ARTS OR CREATIVE ACTIVITIES OR EVENTS THAT YOU WOULD LIKE TO DO MORE OFTEN, BUT DON’T? WHAT ARTS OR CREATIVE ACTIVITIES OR EVENTS WOULD YOU LIKE TO DO MORE OFTEN? MN(1) 74% YES USA(2) 54% YES MN(1) 55% YES “… attended an ARTS activity at a theater, auditorium, concert hall, museum, gallery or similar location?” “People are involved in the arts in many ways as part of their everyday lives, such as singing, woodworking, weaving or sewing, dancing, creating music or videos, writing poetry, playing an instrument or painting.” SECTIONIIPUBLIC OPINION POLLING ABOUT THE ARTS AND PARTICIPATION Minnesota Compass is a social indicators project that measures progress in our state, its seven regions, 87 counties and larger cities. Compass tracks trends in topic areas such as education, economy and workforce, health, housing, public safety and a host of others. Creative Minnesota worked in partnership with Minnesota artists and arts organizations to develop an Arts and Culture section of Minnesota Compass. MINNESOTA COMPASS ARTS INDICATORS Each indicator, based on national data(3), shows a facet of Minnesota’s arts and culture sector and its contributions to quality of life. (Due to differences in the way data is collected, national results differ from the state-based polling). For more detail on each indicator, visit www.mncompass.org. Attendance of artistic and cultural events: Just over half, 55 percent of Minnesotans attended an artistic or cultural performance in the previous year, compared to 44.8 percent of Americans. That puts Minnesota in the top 10 states for art and culture attendance, ranking fifth nationally. MINNESOTA COMPASS INDICATORS OF ARTS OPPORTUNITY(3) A vibrant arts community relies on art appreciators. Attendance at art and culture events ensures that Minnesota will continue to have a vibrant arts sector. Community attendance at art and culture events provides artists with the support to continue creating and contributes economically to an artistic sector where residents want to live. Learning who and how many Minnesotans attend art and culture events provides insight into one way people access art and culture opportunities in our state, and whether these communities reflect the changing demographics of our state. Youth arts participation: Among Minnesota families with school-age children, 86 percent of the children participated in an arts or culture activity in the past year, compared to 74 percent of all American youth. These include taking an art or music class; visiting a museum; or attending a live music, theater or dance performance. Providing opportunities for youth to participate in the arts educates and inspires future artists, art and culture appreciators and audience members. Research has demonstrated that the arts have a key role to play in positive youth development. Youth arts education has been shown to build key skills needed for our workforce and is connected to improved educational outcomes, health and wellbeing. Creating or performing art: Two in five Minnesotans (45 percent) created or performed an artistic activity in the past year, compared to 35 percent of Americans. Women and residents with a college education reported higher rates of creating and performing art. The creation and expression of arts and culture by individuals and communities, either for personal fulfillment or employment, adds value to everyday lives. Research demonstrates that artistic expression can fuel creativity and learning, as well as improve health and well-being. Measures on creating or performing art gets at the “How?” and “Who?” of Minnesota residents engaging in artistic expression. These indicators were calculated by Wilder Research as part of the Arts and Culture section at Minnesota Compass: mncompass.org/arts-and-culture/overview. creativeMN.org PUBLIC OPINION POLLING ABOUT THE ARTS AND PARTICIPATION 2019 Creative MN Report 13 GOVERNMENT FUNDING FOR THE ARTS IS VIEWED FAVORABLY of Americans approve of arts funding by the National Endowment for the Arts of Americans approve of arts funding by local government of Americans approve of arts funding by state government The majority of Americans would approve of increasing federal government spending on nonprofit arts organizations from 45 cents to $1 per person (53% approve versus 22% who disapprove). CULTURAL INSTITUTIONS ADD VALUE TO OUR COMMUNITY Whether people engage in the arts or not: believe cultural facilities (theaters, museums, sculpture parks, neighborhood arts centers) improve quality of life believe cultural facilities are important to local business and the economy THE ARTS GIVE THE NATION’S COMMUNITIES IDENTITY AND UNITY believe the arts unify communities regardless of age, race and ethnicity, up from 67% during the past two years. These quality-of-life and well-being benefits are not limited to the wealthy, educated or a racial or ethnic group; they cut across all demographics. agree the arts help them understand other cultures better, an 11% increase compared to 2015. THE ARTS IMPROVE PERSONAL WELL-BEING AND PROVIDE MEANING TO CITIZENS’ LIVES of the population believe the arts “lift me up beyond everyday experiences” feel the arts give them “pure pleasure to experience and participate in” say the arts are a “positive experience in a troubled world” RURAL MINNESOTANS ACCESS TO RECREATIONAL AND ARTS OPPORTUNITY(5) Americans Speak Out About the Arts in 2018 is one of the largest national public opinion surveys of American perceptions and attitudes towards the arts and arts funding. New key findings include: creativeMN.orgPUBLIC OPINION POLLING ABOUT THE ARTS AND PARTICIPATION 2019 Creative MN Report WHAT AMERICANS BELIEVE ABOUT THE ARTS(4) A community’s health is made up of many separate but inter-related dimensions. The Blandin Foundation’s Rural Pulse 2016 breaks down rural Minnesotans’ perceptions of a healthy community by nine dimensions. One of the nine dimensions is Recreational and Artistic Opportunity, “where everyone has access to a variety of recreational and artistic opportunities. People of all ages, abilities and interests have access to recreational and artistic opportunities that meet their needs. The variety of opportunities available expresses the cultural backgrounds, talents and experience of all community members.” Rural Pulse 2016 showed that 63% of rural Minnesotans feel that their community provides diverse cultural and arts opportunities. This is an increase of 4 percent since 2013. Most rural Minnesota regions show improvement in this area over 2013 findings, with those in the Southeast (RAC regions 9 and 10) and Northwest (RAC regions 1 and 2) regions being the most likely to feel that their communities do an adequate job considering culture and the arts. 14 72% 73% 69% 64% 60% 58% 73%90% 81%86% IMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS(1) architects • landscape architects • directors of religious activities and education (for example, choir directors) • curators • librarians • art directors • craft artists • fine artists including painters, sculptors and illustrators • multimedia artists and animators • commercial and industrial designers • fashion, floral, graphic and interior designers • merchandise displayers and window trimmers • set and exhibition designers • actors • producers and directors • dancers • choreographers • music directors and composers • musicians and singers • radio and television announcers and public relations specialists • editors • technical writers • writers and authors • media and communications workers • audio and video equipment technicians • broadcast technicians • sound engineering technicians • photographers • camera operators • television • video and motion picture • film and video editors • media and communication equipment workers • theatrical and performance makeup artists • musical instrument repairers and tuners • advertising and promotions managers • public relations and fundraising managers • agents and business managers of artists and performers WHO ARE CREATIVE WORKERS? 1:2: 4: 6/8: 9:10: 11: 7E: 7W: 5: 3:994 (+38) 2,946 (+120) 997 (+58) 2,211 (+244) 1,715 (+5) 76,309 (+2,511) 5,421 (+575) 7,401 (+680) 3,161 (+92) 3,217 (no change) 4,383 (+284) We define artists and creative workers as people who make their living wholly or in part by working for for-profits, non-profits, or are self-employed in one of the following 40 creative occupations: creativeMN.org IMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS 2019 Creative MN Report And they make their living in every county. This is an increase of 4,607 creative workers from two years ago, when the total was 104,148. While Minnesota’s artists and creative workers live in every county, 70 percent of all Minnesota artists and creative workers are concentrated in the seven-county metro area. 15 ARTIST AND CREATIVE WORKERS BY REGION 2016 with growth since 2014 MINNESOTA IS HOME TO AN ASTONISHING108,755 ARTISTS AND CREATIVE WORKERS ARTISTS AND CREATIVE WORKERS ARE EVERYWHERE SECTIONIII ARTIST WORKFORCE DEMOGRAPHICS 2016 WHERE THEY LIVE Twin Cities 7-County Region Greater MN RACE/ETHNICITY White (non-Hispanic) Black or African American American Indian/AK Native Asian Hispanic or Latino Two or more races AGE 16–24 25–34 35–44 45–54 55–99 GENDER Female Male NUMBER OF ARTISTS AND CREATIVE WORKERS 76,309 32,446 95,613 3,487 153 3,610 3,524 2,325 5,534 23,005 23,482 25,555 31,154 53,163 55,568 70.2% 29.8% 88.0% 3.2% 0.1% 3.3% 3.2% 2.1% 5.0% 21.2% 21.6% 23.5% 28.7% 48.9% 51.1% 56.3% 43.7% 82.4% 5.4% 1.0% 4.9% 4.6% 1.9% 18.0% 21.1% 19.1% 21.6% 20.2% 49.9% 50.1% 13.9% -13.9% 5.6% -2.2% -0.9% -1.6% -1.4% 0.2% -13% 0.1% 2.5% 1.9% 8.5% -1.0% 1.0% PERCENT OF TOTAL ARTISTS AND CREATIVE WORKERS DISTRIBUTION OF WORKERS OF ALL TYPES IN THE ENTIRE MINNESOTA WORKFORCE(2) DIFFERENCE BETWEEN CREATIVE WORKFORCE AND THE ENTIRE MINNESOTA WORKFORCE CREATIVE OCCUPATIONS WITH THE GREATEST NUMBER OF JOBS IN 2016 creativeMN.orgIMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS 2019 Creative MN Report PHOTOGRAPHERS 18,003 WRITERS AND AUTHORS10,278 MUSICIANS AND SINGERS10,675 GRAPHIC DESIGNERS9,902 Average hourly wage +1,600 $14.65 +407 $15.13 +734 $13.92 +372 $21.68 Growth (2014) There were 39.46 creative jobs per 1,000 workers in Minnesota in 2016. This is a growth of 2.46 jobs per 1,000 since 2014. 16 $671 MILLIONTOTAL ECONOMIC IMPACT FROM ARTISTS AND CREATIVE WORKERS 2016 Artistic spending by Minnesota’s 108,755 full-time and part-time artists and creative workers has a far-reaching impact. Artists buy supplies, contract for services, rent studios and more. These actions, in turn, support jobs, create income and generate government revenue. These results send a strong signal that when we support Minnesota’s creative workers we not only enhance our quality of life, but also invest in Minnesota’s economic well-being. Individual artists and creative workers comprise a significant industry in Minnesota. THE ECONOMIC IMPACT OF ARTIST SPENDING (not including hobbyists, students or retired) ANNUAL AMOUNT SPENT PER ARTIST ON THEIR ART (3) PERCENT OF ARTISTS THAT ARE FULL-TIME VS PART-TIME(3) FULL-TIME ARTIST ENTIRELY SUPPORTED THROUGH THEIR CREATIVE WORK 24%PART-TIME ARTIST PARTIALLY SUPPORTED THROUGH THEIR CREATIVE WORK 42%HOBBY ARTIST NO INCOME FROM THEIR CREATIVE WORK 25%OTHER STUDENT OR RETIRED 9% creativeMN.org $12,588FULL-TIME ARTISTS $4,699PART-TIME ARTISTS $6,116ALL ARTISTS ON AVERAGE 17IMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS 2019 Creative MN Report 2016 GOVERNMENT REVENUE GENERATED BY ARTIST SPENDING GOVERNMENT REVENUES AND OTHER IMPACTS FROM ARTIST SPENDING CONTINUE TO GROW 18,300 FULL-TIME EQUIVALENT JOBS SUPPORTED BY ARTIST SPENDING RESIDENT HOUSEHOLD INCOME GENERATED BY ARTIST SPENDING $515 MILLION Resident Household Income (also called Personal Income) includes salaries, wages and entrepreneurial income paid to Minnesota residents. It is the money that residents earn and use to pay for food, housing, other living expenses and disposable income. This is the income paid on behalf of the full-time equivalent jobs supported by artistic expenditures. Full-Time Equivalent (FTE) Jobs describes the total amount of labor employed within the State of Minnesota that is supported by the artistic spending of individual artists and creative workers. Economists measure FTE jobs, rather than the total number of employees, because it is a more accurate measure that accounts for both full-time and part-time employment. They include jobs in all industrial sectors that are supported each time the money from the original artistic expenditure is “re-spent” within Minnesota. $68 MILLION$19 MILLION Revenue to State and Local Government includes all funds collected by Minnesota’s city, county and state governments, schools and special districts. It’s not exclusively tax revenue (e.g., income tax, sales tax, property tax); it also includes license fees, utility fees, filing fees, etc. LOCAL GOVERNMENT REVENUE GENERATED INCREASE FROM 2014: 747 INCREASE FROM 2014: $21 MILLION STATE GOVERNMENT REVENUE GENERATED $87 MILLIONTOTAL GOVERNMENT REVENUES creativeMN.orgIMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS 2019 Creative MN Report INCREASE FROM 2014: $3.5 MILLION 18 CREATIVE WORKER WAGES USA AVERAGE HOURLY WAGE(4) 2016 AVERAGE ARTIST AND CREATIVE WORKER HOURLY WAGE 2016 AVERAGE HOURLY WAGE(4) 2016 $25.78 UP $1.08/HOUR FROM 2014(5) MN MN $26.10 $22.13 UP $1.30/HOUR FROM 2014(5) DOWN $.09 FROM 2014(6) In many rural Minnesota counties, the creative worker average wage is higher than the average wage for all other occupations in that county. In most metro counties, the opposite is true. However, overall artist and creative worker wages are highest in the seven county metro area. WHILE THE RISING ECONOMY IN BOTH MINNESOTA AND THE UNITED STATES HAS PUSHED THE AVERAGE WORKER WAGE HIGHER OVER THE LAST TWO YEARS, THE AVERAGE CREATIVE WORKER WAGE IN MINNESOTA HAS DECREASED SLIGHTLY. AVERAGE HOURLY WAGES FOR CREATIVE ECONOMY WORKERS, 2014 creativeMN.org Above average wage Below average wage Same as average wage 19IMPACT OF MINNESOTA’S ARTISTS AND CREATIVE WORKERS 2019 Creative MN Report SECTIONIVARTS EDUCATION K–12 ARTS EDUCATION: EMOTIONAL INTELLIGENCE, CREATIVITY AND THE VALUE OF BEING SEEN “If you want the full effect, close your eyes,” suggests choreographer Rosy Simas, director of Rosy Simas Danse. “I’ll tell you when to open them again.” Immediately, the sonorous sound of water, the sensation of listening to waves from beneath the water’s surface, resounds not only in one’s ears but settles deeply and rhythmically within the body. We’re a small group of people gathered in a studio at the Ivy Arts Building in Minneapolis to witness an open rehearsal of “Weave,” Simas’ new work combining story, movement, image and sound. When Simas invites us to open our eyes, five individuals are before us. Of different races, physicality and movement styles, each one mesmerizes with meaning-filled gestures. They convey a sense of meticulous investigation while communicating an inner narrative. They thoughtfully balance action and reaction while negotiating shared space with patient inquiry. What we’re watching is, quite literally, a meditative weaving together of distinct personalities—with each performer recognizing and responding to the others with an unequivocal sense of equality. “Weave” is also a work borne of Simas’ K–12 educational experiences. Of the Haudenosaunee, Seneca, Heron clan, Simas attended Red School House in St. Paul, where she learned pow wow dancing, and her language and culture teacher encouraged students to participate in drum and dance. She also attended Southeast Free School, Children’s Theatre Company school and private dance intensives. Some teachers discouraged her for “not having the right dancer’s body,” Simas recalls. Others encouraged her to explore her artistic interests, and for them she is grateful. “I make work that comes from my sense of knowing who I am and where I am, literally and metaphorically,” Simas explains. “Everything is a process of inquiry. It has a lot to do with philosophies about equality; building authentic relationships with audiences and with ourselves, in which no one is competitive and everyone is equal.” Because of her early educational experiences, Simas believes that, “The more individual attention creative students can get in K–12, and the more they can experience community and mentorship around those interests—without being pigeonholed by body type or within a single discipline—the better.” “Arts education needs to embrace all students, provide a well-roundedness and encourage individualism without competitiveness or comparison with one another,” she continues, a perspective that is borne out beautifully in her work, including in “Weave.” “College is not the place to begin.” STARTING EARLY: THE VALUE OF MENTORS Rick Shiomi agrees. The playwright and co-artistic director of Full Circle Theater, who attended public school in Canada, says, “I clearly remember from elementary school that I wanted to tell stories somehow.” And yet, as a minority child, “I never felt like my story was important enough.” Not until he attended college and studied political science, then embraced his Japanese-Canadian roots, “did I realize I had a story to tell that is of importance to our whole society.” Today, as he auditions young people for his productions, Shiomi says, “I see the direct connection between arts education and a positive career trajectory into professional theater. By supporting arts education, particularly in high school, kids enjoy the opportunities, experiences and sense of what an art career entails, which allows them to envision the arts as a college and career choice.” For Sally Wingert, a Twin Cities actor who attended Robbinsdale schools and whose credits range from Broadway to the Guthrie Theater, “To say that arts education in public school had an influence on me is an understatement. It’s the reason I saw the potential in acting as a career. Rick Shiomi Sally Wingert creativeMN.orgARTS EDUCATION 2019 Creative MN Report20 Those field trips to the Guthrie Theater were literally when I decided to become a stage actor.” For Monica Hansmeyer, a jewelry designer in Turtle River, opportunities through her Long Prairie school to attend Minnesota Orchestra concerts and shows at the Chanhassen Dinner Theatres were eye opening. But the artist-in-residence program at her school had the biggest impact. “We so looked forward to having artists from someplace else come to our school,” Hansmeyer recalls. “They not only broadened my perspectives on art and art-making but helped us realize how we could make a living as an artist.” Singer, spoken-word artist and writer Dessa agrees. “Kids need a model,” she says. “They need to see that people can make a living in the arts, in order to demonstrate to their parents, their family and the greater culture that it’s a viable career path.” Having a mentor, in other words, is key to finding one’s way to a life in the arts. The earlier K–12 teachers can recognize and support budding artists, the better. “Mentors are crucial to your success, to push, inspire and encourage you with grace and love,” says photographer Jim Brandenburg, who attended public school in Luverne and now lives near Ely. “I was turned off by school, but my art classes and teachers were great. Kids need to be around someone they admire, who gives them time and respect. When someone says, ‘You’ve changed my life,’ that’s much more important than money, fame or celebrity.” BEING SEEN, FINDING A VOICE Author and teacher Carolyn Holbrook (pictured above) says her family was made up of artists, including a mom who designed and made their clothes, a sister who did “crazy fashion things,” and her stepfather. “He was a left-handed guitar player, but his day job was as the first black auditor in the Minnesota Department of Agriculture,” she recalls. “Watching him live his life helped me realize I could be a successful writer. I was the quiet one in the family. Writing was the thing I gravitated toward.” But Holbrook also realizes that without Ms. Johnson, her eighth-grade teacher in the South Minneapolis public schools, her writing career wouldn’t have happened. “She recognized something in me. She encouraged my 8th-grade poems. She gave me books to read. She didn’t know anything about black writers, but back then that wasn’t the point. There weren’t many black kids and we were always overlooked. But she saw me. I credit her with becoming what I became.” Can one put a value on artistic mentorship during the K–12 years? “No,” Holbrook says. “You can’t put a price tag on it. Having even just one person hold your hand and lead you along the way, see you and help you navigate your creativity, well there’s no value that can be placed on that. That’s how huge it is.” For Greg Milliren, a flutist with the Minnesota Orchestra, Mr. Buck, the 5th-grade band teacher, led the way. Growing up in the Milwaukee area, Milliren wanted to play music, but he was small in size. “I guess Mr. Buck decided I wasn’t big enough to hold a tuba,” Milliren says with a laugh, “so he suggested the flute.” Milliren took to the instrument. “I was rather introverted, and flute gave me a voice that I felt comfortable speaking through. Plus, Mr. Buck fostered a fun environment in which to learn the instrument.” Milliren’s high school band director and his private flute teacher, in addition to performing with the Milwaukee Youth Orchestra, encouraged the young musician “to make a career out of it. I also discovered and felt a powerful connection to symphonic music.” Kao Lee Thao (pictured above), who creates watercolor, acrylic, animated and 3-D art, was shy in her classes in the Savage public schools. Being a minority student intensified that shyness. As a result, Thao says, she had an ardent desire to “find a way to escape. I found a sanctuary in my art work.” In high school, she found a mentor. “Miss Stenson embraced my work and encouraged me to explore different mediums, which was a lot of fun,” Thao recalls. Art may have been a creative escape, but also provided Thao with a way to speak. “Everyone would gravitate toward my art,” she says, “which helped me create meaningful connections with people.” Kao Lee ThaoCarolyn Holbrook Jim Brandenburg creativeMN.org ARTS EDUCATION 2019 Creative MN Report 21 Because of her experience, Thao remains a firm believer in the importance of arts education in public schools. “Kids need a creative break from everything else going on,” even when they don’t have artistic inclinations, she says. “If kids don’t have a creative outlet, school is like a 9–5 job. Art gives you time to regenerate your energy, find out things about yourself and put yourself out there. Having classes that allow you to do that is so important.” INSPIRING EMOTIONAL INTELLIGENCE Today in the U.S., K–12 public education is often laser focused on limited subjects such as science, math, reading and test taking skills. Many students face pressure as early as middle school to abandon their creative lives in order to plan for a specific career goal, often in STEM (Science, Technology, Engineering and Math). Yet, researchers are increasingly demonstrating that arts are fundamental to brain development, along with the development of personality, imagination and emotional intelligence. “Even if a student doesn’t end up in the arts as a profession,” Milliren says, “nurturing creativity is as important to the jobs of the future as STEM. The jobs of the future are the ones that connect the human to the technological. Arts education is more necessary than ever so today’s students have the skills they need in 20 years to be competitive. Music is especially good at giving you the mental space to look at life in fresh way. It reenergizes your brain and frees it up to take on the tasks of life.” “Arts and cultural literacy,” Wingert adds, “unlocks creativity and problem solving. It’s an essential way to look at the world. If we talk about a soul or what raises the human spirit, nothing speaks to that like the arts. Music, especially, speaks to every kid in school. And there’s nothing that unlocks the emotionally blocked adolescent like a theater class. An emotional IQ is raised when students engage with the arts.” Which, in turn, results in such emotionally resonant performances as Simas’ “Weave.” As an artist, Simas says, “It’s our responsibility to help cultivate the next generation of artists, both through the schools and through activities in the community.” To that end, “Weave” is not only a performance, but a process that involves community engagements including workshops and open rehearsals. Along the way, everyone involved—not just the performers—will have “the time to reflect, listen and connect to specific cultural values,” Simas says. “Everyone is unique but is encouraged to create lovely relationships with each other. To create the thread of connection that allows everyone to be valued and seen.” creativeMN.orgARTS EDUCATION 2019 Creative MN Report22 WHY STUDY ACCESS TO ARTS EDUCATION? How do parents know their students have access to arts education in their schools? How do community members or prospective residents review offerings available to young people? It has been challenging to find the answer. Under both state and federal law, schools and districts must report students’ access to arts courses and instruction to the state. Minnesota, along with all other states, now collects this data.(12) Creative Minnesota launched a new partnership with the Minnesota Department of Education and the Perpich Center for Arts Education to bring this information to light, while giving parents and communities new tools to understand if their young people have equitable access to arts education. This study covers one year of data from the 2016/2017 school year, in high school grades 9 through 12, from 482 public and charter schools serving 252,181 students. There are no private schools in the data. Information on more grades will become available over time. While the results are summarized here, much more information is available at CreativeMN.org, including details from each reporting school. BOTH STATE AND FEDERAL LAW REQUIRE SCHOOLS TO PROVIDE ARTS EDUCATION Minnesota law(1) has required the arts as part of all students’ education for over two decades. The state statutes that describe required access to arts education read as follows: “The following subject areas are required for statewide accountability… • Public elementary and middle schools must offer at least three and require at least two of the following four arts areas: dance; music; theater; and visual arts. • Public high schools must offer at least three and require at least one of the following five arts areas: media arts; dance; music; theater; and visual arts. • Students…must successfully complete the following high school level credits for graduation…one credit of the arts sufficient to satisfy all of the state or local academic standards in the arts. (1) MN Statutes 2014, Section 120B.021, subd. 1 and 120B.024 Subd. 1 (6). Federal law(2) has also included the arts as core subjects since the passage of the Goals 2000 Education Reform Act in 1994 and also the No Child Left Behind Act of 2001. Currently, the Every Child Succeeds Act (ESSA) of 2015 includes the arts as part of a well-rounded education: “(52) WELL-ROUNDED EDUCATION.—The term ‘well-rounded education’ means courses, activities, and programming in subjects such as English, reading or language arts, writing, science, technology, engineering, mathematics, foreign languages, civics and government, economics, arts, history, geography, computer science, music, career and technical education, health, physical education, and any other subject, as determined by the State or local educational agency, with the purpose of providing all students access to an enriched curriculum and educational experience.’’ (2) Every Child Succeeds Act, Title VIII, Section 800 THE MINNESOTA ARTS EDUCATION DATA PROJECT creativeMN.org ARTS EDUCATION 2019 Creative MN Report 23 1. THE ARTS PROVIDE 21ST CENTURY WORK SKILLS The arts are required by law because the arts are a core subject area and they are beneficial for students in multiple ways. Students who study the arts are more prepared for employment opportunities in the 21st century knowledge economy and in creative industries. As explored earlier in this report, artists and creative workers are an important and growing part of our state’s economy. Without access to the skills and experiences that a strong arts education provides, students will be unprepared to take on creative sector jobs, as well as other jobs that require the creative skills that the arts develop. These real-world benefits, alongside the simple and profound gift of art-making in a child’s life, make the arts essential. WHAT ARE 21ST CENTURY WORK SKILLS? The Partnership for 21ST Century Skills (P21) is a national organization of business, education and government leaders working as a catalyst to prepare every child for the 21ST century. Their mission is clear: “Every child in the U.S. needs 21ST century knowledge and skills to succeed as effective citizens, workers, and leaders.” They understand that the workplace is dramatically changing and will continue to demand innovation and creativity in order for our students to succeed in the global economy. To meet this challenge, they have identified skills and knowledge important for success in the workplace and in life. Their focus on these skills is supported by hard data and multiple studies (with just a sampling below) that show arts education develops the skills that students need.(3) They include: CRITICAL THINKING AND PROBLEM SOLVING: • Music training stimulates nearly every region of the brain, strengthening those regions used for complex math and abstract-thinking skills.(4) • Studying fine art and clinical imagery can improve observational skills used to practice clinical medicine.(5) COMMUNICATION: • Dance increases awareness of the body and movement. • Visual art promotes expressive skills. • Drama enhances empathy and valuing others. • Music increases active listening skills.(6) COLLABORATION: • Music students gain the skills employers most want of collaboration, communication and problem-solving.(7) CREATIVITY AND INNOVATION: • Nobel Prize winners in science are 2.85 times more likely than average scientists to act, sing or dance. “The more accomplished a scientist is, the more likely they are to have an artistic hobby.”(8) 2. THE ARTS ALSO KICK-START THE SUCCESS OF STUDENTS IN SCHOOL Arts education courses spur student achievement, including the transfer of skills from arts to other content areas: • Students in strong school music programs score higher on standardized tests compared to peers in schools with less developed music education programs. Strong music programs help reduce the achievement gap, regardless of the socioeconomic level of the school or school district.(9) • Students with high arts involvement perform better on standardized tests than students with low arts involvement. Students with one or more years of high school music experience improve their ACT scores by 4 percent on Math and 7 percent in English.(10) • They also attain higher GPAs and are far less likely to drop out of school than students who lack arts experience.(10) • Students who had high arts involvement in high school were also 3 times more likely to receive a bachelor’s degree than students with low arts involvement.(10) 3. AMERICANS SHOW OVERWHELMING SUPPORT FOR ARTS EDUCATION Ninety-one percent of Americans indicated they believe the arts are part of a well-rounded education for K–12 students. Nine in 10 believe it is important for students to receive an education in the arts, including dance, media arts, music, theater and visual arts. This remains true whether asked about elementary school (94 percent), middle school (94 percent), or high school (93 percent) education.(11) creativeMN.orgARTS EDUCATION 2019 Creative MN Report24 WHY DOES IT MATTER IF STUDENTS ARE GETTING ACCESS TO THEIR STATE-MANDATED ARTS EDUCATION? creativeMN.orgcreativeMN.org ARTS EDUCATION 2019 Creative MN Report 25 Our first report on the availability of arts education in Minnesota schools is incomplete because so many schools have not complied with the mandatory reporting requirements. We cannot definitively say what percentage of students do not have access to the three arts courses that should be available to them in high school. It may be that their school has reported that they are not providing the courses, or it may be that the schools have not reported in at all. The data we have so far does not allow us to tell the difference. The statute says, “high schools must offer at least three and require at least one of the following five arts areas: media arts; dance; music; theater; and visual arts.” For the purpose of this report, we will be calling the “areas” “disciplines.” • So far 165 schools, representing 24 percent of Minnesota’s high school students, have not yet submitted their data. • Only 20 percent of high schools have affirmatively reported that they are providing access to the required arts education offerings. They serve just 37 percent of Minnesota’s 252,181 high school students. • The level of access may be lower, or even higher. The schools that have not reported are of many different sizes and locations so it’s hard to predict what the data would look like if they had. • The good news is that between 2015 and 2017 there was an increase in the number of schools that reported into the Department of Education, decreasing the number of students whose access to arts education is unreported from 66,518 students to 61,203. The requirement for schools to report arts courses offered and student participation is relatively new in Minnesota and many other states. Reporting on arts courses for grades 9 through 12 began in the 2010–2011 school year and reporting on kindergarten through eighth grade started in the 2017–2018 school year. These new requirements presented a learning curve for schools and communities, slowing their reporting. This is a major limitation in this report that we hope will be corrected over time as more schools meet the mandatory reporting. We can see that the state system has work to do to get all schools to report, and the good news is that they are working to be sure all districts and schools know about these requirements. While we acknowledge these limitations, the information in this report provides an important first look into what schools are offering. We expect that in the near future the reporting will be more robust. It is also important to note that change is coming. The state recently began requiring reporting on arts courses for kindergarten through eighth grade, so in a few years we will have a broader picture of access to arts education. In addition, new Minnesota K–12 Academic Standards in the Arts are going through the rulemaking process now, and it is estimated they will be implemented by the 2021–2022 school year. These standards have shifted from grade-banded (multiple grades reported together) to grade level for kindergarten through eighth grade. This change will likely affect course offerings as districts work to ensure that students have access to the required number of arts disciplines at each grade. WE CAN GET A MORE COMPLETE UNDERSTANDING OF THE AVAILABILITY OF ARTS EDUCATION IN MINNESOTA’S SCHOOLS IF WE ALL MAKE A CONCERTED EFFORT TO ENCOURAGE OUR SCHOOL AND DISTRICT OFFICIALS TO COMPLY WITH THE MANDATORY REPORTING REQUIREMENT. THERE IS WORK TO DO. YOU CAN FIND OUT IF YOUR SCHOOL HAS COMPLIED WITH THE MANDATORY REPORTING REQUIREMENTS AT CREATIVEMN.ORG. AND YES, REPORTING IS MANDATORY.(12) UNEVEN REPORTING LIMITS OUR UNDERSTANDING OF STUDENT ACCESS TO ARTS EDUCATION creativeMN.orgARTS EDUCATION 2019 Creative MN Report26 SO, FROM OUR LIMITED DATA, WHAT DO WE KNOW ABOUT HIGH SCHOOL STUDENT ACCESS TO THE REQUIRED THREE ARTS DISCIPLINES? • Only 20 percent of schools report that they provide access to at least three arts disciplines. • Only 37 percent of students are in schools that report that they provide the three required arts disciplines. • However, 76 percent of students are in schools that report they provide at least some arts instruction. • Traditional public schools are doing much better than Charter schools in providing access to arts courses. Only 6 percent of Charter Schools report they provide access to three arts disciplines required by Minnesota Statute, compared to 23 percent of Traditional Public Schools Note that the law says that high schools must offer at least three arts disciplines during the school day and that students are required to complete one arts credit for graduation. Whether or not students are participating in the courses, and why, are different questions altogether. Therefore, it is important to look both at how many schools are complying with the law and how many students are participating in the required number of arts disciplines. which have reported the same. Stated in terms of the percentage of students in each type of school, 11 percent of students at Charter Schools, compared to 38 percent of students at Traditional Public Schools, have been reported to have access to the three arts disciplines. • From the data submitted so far, we can see that where a student lives and attends school can have an impact on availability of arts education. There seems to be a “donut effect” to the access of arts education offerings. Schools in the suburban ring tend to report offering better access to arts education, with inner city schools and rural schools reporting less access. High-access outliers are sprinkled across the state. *Large city: Territory inside an urbanized area and inside a principal city with population of 250,000 or more. Mid-sized city: Territory inside an urbanized area and inside a principal city with population less than 250,000 and greater than or equal to 100,000. Small city: Territory inside an urbanized area and inside a principal city with population less than 100,000. Large suburb: Territory outside a principal city and inside an urbanized area with population of 250,000 or more. Mid-sized suburb: Territory outside a principal city and inside an urbanized area with population less than 250,000 and greater than or equal to 100,000. Small suburb: Territory outside a principal city and inside an urbanized area with population less than 100,000. Fringe town: Territory inside an urban cluster that is less than or equal to 10 miles from an urbanized area. Distant town: Territory inside an urban cluster that is more than 10 miles and less than or equal to 35 miles from an urbanized area. Remote town: Territory inside an urban cluster that is more than 35 miles from an urbanized area. Fringe rural: Census-defined rural territory that is less than or equal to 5 miles from an urbanized area, as well as rural territory that is less than or equal to 2.5 miles from an urban cluster. Distant rural: Census-defined rural territory that is more than 5 miles but less than or equal to 25 miles from an urbanized area, as well as rural territory that is more than 2.5 miles but less than or equal to 10 miles from an urban cluster. Remote rural: Census-defined rural territory that is more than 25 miles from an urbanized area and is also more than 10 miles from an urban cluster. STUDENTSSCHOOLS PERCENT OF HIGH SCHOOLS THAT REPORT THEY PROVIDE AT LEAST SOME ARTS ACCESS HIGH SCHOOLS THAT REPORT THEY MEET STATE STANDARDS BY PROVIDING ACCESS TO THREE ARTS DISCIPLINES NUMBER OF NON-REPORTING HIGH SCHOOLS PERCENT OF NON-REPORTING HIGH SCHOOLS NUMBER OF HIGH SCHOOLS IN THIS GROUP TYPE OF COMMUNITY* LARGE CITY MID-SIZED CITY SMALL CITY LARGE SUBURB MID-SIZED SUBURB SMALL SUBURB FRINGE TOWN DISTANT TOWN REMOTE TOWN FRINGE RURAL DISTANT RURAL REMOTE RURAL ALL SCHOOLS 52 6 17 81 5 1 21 42 30 45 73 109 482 62% 50% 29% 36% 20% 0% 10% 38% 27% 27% 37% 28% 34% 32 3 5 29 1 0 2 16 8 12 27 31 165 17% 50% 18% 31% 40% 0% 33% 26% 17% 20% 15% 10% 20% 38% 50% 71% 64% 80% 100% 90% 62% 73% 73% 63% 72% 66% PERCENT OF ALL STUDENTS KNOWN TO HAVE ACCESS TO AT LEAST SOME ARTS COURSES PERCENT OF ALL STUDENTS KNOWN TO BE PARTICIPATING IN ANY ARTS COURSES PERCENT OF ALL STUDENTS KNOWN TO HAVE ACCESS TO THREE ARTS DISCIPLINES 30% 96% 38% 42% 75% 0% 42% 45% 36% 26% 19% 12% 37% 47% 96% 83% 75% 100% 100% 90% 78% 86% 80% 71% 72% 76% 31% 45% 44% 41% 62% 68% 55% 50% 53% 46% 43% 49% 44% creativeMN.org ARTS EDUCATION 2019 Creative MN Report 27 REPORTED ACCESS AND PARTICIPATION IN ARTS DISCIPLINES Of those schools that have reported, participation in Visual or Media Arts (25 percent) and Music (22 percent) were highest among the artistic disciplines. It is likely that it is because Visual or Media Arts and Music are also the most widely offered of the arts disciplines. High school students are required to take one credit in the arts (equivalent to one year of study) and they may take it in any of their high school years, so it is not surprising that participation would be less than 100 percent in any given year. VISUAL OR MEDIA ARTS PERCENT OF HIGH SCHOOLS KNOWN TO BE OFFERING EACH DISCIPLINE PERCENT OF ALL STUDENTS IN ALL SCHOOLS KNOWN TO BE PARTICIPATING IN EACH DISCIPLINE NUMBER OF STUDENTS REPORTED TO BE PARTICIPATING IN EACH DISCIPLINE NUMBER OF STUDENTS WITHOUT REPORTED ACCESS TO EACH DISCIPLINE MUSIC THEATER DANCE 63% 25% 64,053 63,547 63% 22% 56,451 64,488 21% 2% 5,377 159,810 2% 0.47% 895 238,718 *The percentage of students eligible for free or reduced-price lunch (FRPL) under the National School Lunch Program provides a proxy measure for the concentration of low-income students within a school. Children from families with incomes at or below 130 percent of the poverty level are eligible for free meals. Those from families with incomes that are between 130 percent and 185 percent of the poverty level are eligible for reduced-price meals. REPORTED STUDENT ACCESS AND PARTICIPATION IN HIGH AND LOW POVERTY SCHOOLS 1–25% LOW POVERTY SCHOOLS PERCENT OF SCHOOLS REPORTING THAT THEY PROVIDE ACCESS TO ANY ARTS COURSES PERCENT OF ALL STUDENTS WHO ARE IN SCHOOLS THAT HAVE REPORTED ACCESS TO THREE ARTS DISCIPLINES PERCENT OF ALL STUDENTS WHOSE SCHOOLS HAVE REPORTED ACCESS TO SOME ARTS COURSES PERCENT OF ALL STUDENTS WHOSE SCHOOLS REPORT THEIR PARTICIPATION IN ONE OR MORE ARTS DISCIPLINE REPORTED PARTICIPATION IN VISUAL OR MEDIA ARTS REPORTED PARTICIPATION IN MUSIC REPORTED PARTICIPATION IN THEATER REPORTED PARTICIPATION IN DANCE 26–50% MID-LOW POVERTY SCHOOLS 51–75% MID-HIGH POVERTY SCHOOLS 76%+ HIGH POVERTY SCHOOLS 79% 39% 74% 44% 26% 22% 2% 0.6% 75% 43% 66% 44% 25% 23% 2% 0.1% 79% 16% 71% 48% 28% 25% 2% 0.1% 61% 33% 51% 39% 23% 20% 4% 1% Of those schools that have reported, access to Art and Music programs is lower for students in schools where more than 75 percent of students receive Free/Reduced Price Lunch when compared to other students. Non-reporting schools are most likely to be located where more than 75 percent of students receive Free/Reduced Price Lunch. Participation rates, however, did not vary significantly. PERCENTAGE OF STUDENTS ELIGIBLE FOR FREE OR REDUCED LUNCH* REPORTED STUDENT ACCESS AND PARTICIPATION IN SCHOOLS SERVING MAJORITY STUDENTS OF COLOR creativeMN.orgARTS EDUCATION 2019 Creative MN Report28 As a parent or community member you can look at the school- by-school information on CreativeMN.org to see if your student is getting access to the arts education required by law, or if your school has not yet reported whether or not they are offering the required arts disciplines. If you find that your school or district is not reporting, or not offering, the required amount and variety of arts courses you may be interested to know that education leaders in your community—the school board and administrators—make these decisions. Whether these decision makers are not aware of arts education requirements under the law or chose to prioritize other areas is unknown. Minnesota has very strong “local control” laws that make sure most decisions are made at the school board level. This can be good because it allows school boards to respond to local needs. However, local control also means that any two students in the state may receive very different educational experiences. Local control means that if your school is not meeting the arts requirements it may be they are not aware of the requirements, or they may have chosen to fund other things than the required arts education courses. Comply with mandatory reporting, so you can know if they are offering the required arts education opportunities, and if they are not, Ask them to make sure your school is providing the required arts education opportunities. Parents and community members are the most important voices in your school. Approximately 10 percent of Minnesota schools serve majority students of color or indigenous students. While there are smaller differences in most categories, the biggest difference between these schools and schools serving majority white students is in whether schools report they provide access to any arts courses. SCHOOLS SCHOOLS REPORTING THAT THEY PROVIDE ACCESS TO THREE REQUIRED ARTS DISCIPLINES SCHOOLS REPORTING THAT THEY PROVIDE ACCESS TO ANY ARTS COURSES STUDENTS STUDENTS IN SCHOOLS REPORTING ACCESS TO THREE REQUIRED ARTS DISCIPLINES STUDENTS WITH ACCESS TO ANY REPORTED ARTS COURSES REPORTED STUDENT PARTICIPATION IN ONE OR MORE ARTS DISCIPLINE REPORTED PARTICIPATION IN VISUAL OR MEDIA ARTS REPORTED PARTICIPATION IN MUSIC REPORTED PARTICIPATION IN THEATER REPORTED PARTICIPATION IN DANCE SCHOOLS SERVING MAJORITY STUDENTS OF COLOR 15% 43% 33% 65% 38% 26% 15% 2% .84% ALL SCHOOLS/ ALL STUDENTS 20% 66% 37% 76% 44% 25% 22% 2% .47% SCHOOLS SERVING MAJORITY WHITE STUDENTS 20% 68% 37% 77% 40% 22% 21% 2% .42% WHAT CAN I DO NOW? 1 2 SO, WHAT CAN YOU DO ABOUT THAT? IT’S SIMPLE, REALLY. CONTACT YOUR SCHOOL BOARD MEMBERS AND ASK THEM TO: WANT TO LEARN MORE? SCHOOL BY SCHOOL ANALYSIS AND MUCH MORE INFORMATION IS AVAILABLE AT CREATIVEMN.ORG. SECTION I. IMPACT OF NONPROFIT ARTS AND CULTURE ORGANIZATIONS Developed in collaboration with the Minnesota State Arts Board, Regional Arts Councils, Minnesota Historical Society and Americans for the Arts. This section is based on Creative Minnesota’s 2019 analysis of newly collected data on the nonprofit arts and culture sector as described below. Go to CreativeMN.org to see the full list of 1903 participating organizations. WHAT WAS STUDIED? The Creative Minnesota team identified eligible public and nonprofit organizations to conduct arts and cultural programming located in the state of Minnesota in 2016, which included a total of 1903 organizations. For-profit arts organizations and individual artists were excluded. For this update only data on physical address, annual expense budget and annual audience served at physical events were collected for all participating organizations. HOW WAS DATA GATHERED? Multiple sources were used in order to reach the widest possible range of organizations. The numbers cited of participating organizations per data source is after de-duping. • 1,471 organizations, 77% of total: Basic data about 2016 grantees of the Minnesota State Arts Board and Minnesota’s 11 Regional Arts Councils were supplied by these funding agencies. • 30 organizations, 2% of total: Additional information was collected from organizations participating in the City and County studies conducted by Creative Minnesota in 2017. • 95 organizations, 5% of total: Basic data about 2016 Legacy grantees of The Minnesota Historical Society were supplied by this agency. • 307 organizations, 16% of total: Data were compiled by Creative Minnesota from direct phoning and emails to nonprofit arts and culture organizations whose information was not yet collected through the other methods, including science and children’s museums and public broadcasting organizations. Budget and audience data for FY2016 for these organizations were also gathered by studying organization 990s, websites and annual reports. HOW WAS THE DATA ANALYZED? Creative Minnesota conducted economic impact studies of the arts and culture sector in the state in 2015. For that project, in-depth economic modeling was conducted of the 11 regions of the state and provided to the Creative Minnesota project by Americans for the Arts’ Arts and Economic Prosperity studies. That project produced formulas which allow us to determine the economic impact per $100,000 of nonprofit arts and culture organizational spending, as well as the economic impact per audience attendee. Once the data on the FY2016 budgets and attendance of the 1903 organizations had been collated and de-duped by Creative Minnesota, the total annual expense budgets and total attendees were added up for each region. Using the formulas provided in the 2015 studies, results were found for each region. These figures were added together to find the statewide totals. LIMITATIONS Limitations are the conditions or characteristics of a study that constrain how we may interpret the results. All studies have such constraints and articulate them in order to avoid making claims that are unsupported by data. Because this study was neither a complete census nor a random sample of the arts and cultural nonprofit sector, these findings may not be representative of the sector as a whole. Because some findings reported here were addressed by only a smaller sub- set of respondents, it would be inappropriate to claim these findings reflect the sector as a whole. Rather, that sub-set of findings reflect the responding institutions, and they may suggest an even stronger overall sector that is yet to be fully documented. The limitations of non-census, non-representative sampling arise in two different ways: First, the data collected document only those organizations that took part in the study, rather than the sector as a whole. It is thus possible that this study under-reports findings that represent aggregate totals (e.g., total students served, total revenue and expenses). Second, because the data collected reflect only some organizations, it is impossible to know whether proportional findings (e.g., average spending per audience member, the percentages of public vs. private funding in aggregate, etc.) reflect the sector as a whole. These findings could either over- or under-represent actual overall conditions and may have differed had other organizations participated in the study. NOTES 1. Comparisons to 2014 data: 2014 figures are from the 2017 Creative Minnesota Report which was based on 2014 data. 2. Attendee Spending levels from audience surveys: Creative Minnesota: The Impact and Health of the Nonprofit Arts and Culture Sector, 2015. CreativeMN.org. 3. Total number of Minnesota residents 2016: Minnesota State Demographer https://mn.gov/admin/demography/data-by-topic/population-data/our-estimates/ 4. Total number of Minnesota students: Minnesota Department of Education https://w20.education.state.mn.us/ibi_apps/WFServlet?PG_ REQTYPE=REDIRECT&PG_MRsaved=false&PG_Func=GETBINARY&PG_ File=orgxttol.pdf 5. Impact of arts in Minnesota, Wisconsin, North Dakota: Americans for the Arts: Arts and Economic Prosperity 5, 2017, www.AmericansfortheArts.org 6. Impact of arts in Nebraska, South Dakota: Americans for the Arts: Arts and Economic Prosperity 4, 2010, www.AmericansfortheArts.org 7. Local studies: Creative Minnesota: City and County Studies 2017 can be found at CreativeMN.org 8. Pre-and Post-Legacy Impact Comparisons: 2006 DATA SOURCES: Statewide and 11 Regional Reports “The Arts: A Driving Force in Minnesota’s Economy,” 2006, published by Minnesota Citizens for the Arts, the Forum of Regional Arts Councils and Americans for the Arts. Downloads available on “Other Studies” page on CreativeMN.org 2015, 2017, and 2019 DATA SOURCES: Statewide and Eleven Regional Reports “Creative Minnesota” 2015, 2017 and 2019. Download available on “Main Page” of CreativeMN.org NOTES ON DATA SOURCES COMPARING PRE- AND POST-LEGACY AMENDMENT IMPACTS: Comparing the results of two similar studies in 2006 (Pre-Legacy) and 2017 (Post-Legacy) gives us a useful look at the impact of Legacy investments from 2009–2016. (2009 is when the Legacy Amendment revenue was first available, and 2014 is the data year included in the study completed in 2017). There were no studies available from 2007–2009. LIMITATIONS: The 2006, 2015, 2017 and 2019 studies all used the same underlying methodology for modeling the state’s arts economy, as performed by Americans for the Arts for their “Arts and Economic Prosperity” studies. The only difference is that we are becoming more capable at finding organizations, particularly small organizations, and getting their data into the research. So, some of the growth is actual growth, and other growth is in additional organizations that may have existed in 2006 but had not yet been accounted for. SOURCES, DEFINITIONS AND METHODOLOGY creativeMN.org SOURCES, DEFINITIONS AND METHODOLOGY 2019 Creative MN Report 29 SECTIONV DEFINING ECONOMIC IMPACT Each time a dollar changes hands, there is an economic impact. Direct economic impact is a measure of the economic effect of the initial expenditure within the community. However, when people and businesses receive money, they re-spend much of that money locally. Indirect and induced economic impact measures this re-spending on jobs, household income, and local and state government. Consider this example: When a Minnesota creative worker purchases $200 of supplies from the local art supplies store, the store owner uses some of the money to pay the sales clerk (that is a direct economic impact). The sales clerk then re- spends some of the money for groceries; the grocery store in turn uses some of the money to pay the cashier; the cashier uses some of the money to pay his utility bill; and so on (these are indirect and induced economic impacts). Thus, the original $200 from the artist has been “re-spent” several times. The local expenditures will continue to have an economic impact on Minnesota’s economy until the money eventually “leaks out” of the state (i.e., is spent with merchants or individuals located outside Minnesota). The total economic impact is the combination of the direct, indirect and induced impacts. Using this study’s methodology, economic impact is defined as employment, resident household income, and government revenue that is supported or generated by the dollars spent in Minnesota by individual artists and creative workers who reside in Minnesota. • Full-Time Equivalent (FTE) Jobs describes the total amount of labor employed within the State of Minnesota that is supported by the artistic spending of individual artists and creative workers. Economists measure FTE jobs, rather than the total number of employees, because it is a more accurate measure that accounts for both full-time and part-time employment. They include jobs in all industrial sectors that are supported each time the money from the original artistic expenditure is “re-spent” within Minnesota. • Resident Household Income (also called Personal Income) includes salaries, wages and entrepreneurial income paid to Minnesota residents. It is the money that residents earn and use to pay for food, housing, other living expenses and disposable income. This is the income paid on behalf of the full-time equivalent jobs supported by artistic expenditures. • Revenue to State and Local Government includes all funds collected by Minnesota’s city, county and state governments, schools and special districts. It’s not exclusively tax revenue (e.g., income tax, sales tax, property tax); it also includes license fees, utility fees, filing fees, etc. Studying Economic Impact Using Input-Output Analysis To derive the most reliable economic impact data, the study economists used the method of input-output analysis to measure the impact of artistic expenditures by the Minnesota’s individual artists and creative workers. This method is a standard procedure for demonstrating the impact of expenditures on communities (and has also been the basis for two Nobel Prize awards in economics). It is well suited for this study because the models can be customized specifically to the unique economic factors of each of Minnesota’s 11 arts regions to measure the industry directly as well as indirectly through the additional ancillary commerce that the industry creates. An input-output model is a system of mathematical equations that combines statistical methods and economic theory. It traces how many times a dollar is “re-spent” within the economy of the region of study, and the economic impact of each of those rounds of spending. The models for each of Minnesota’s 11 arts regions were customized by using detailed data on employment, incomes and government revenues provided by the U.S. Department of Commerce (e.g., County Business Patterns, Regional Economic Information System, Survey of State and Local Finance), local tax data (sales taxes, property taxes, income tax, other local option taxes and applicable fees), as well as the survey data collected from the 2,139 responding individual artists and creative workers. The Input-Output Process The input-output model is based on a table of 533 finely detailed industries showing local sales and purchases. The local and state economy of each community is researched so the table can be customized for each community. The basic purchase patterns for local industries are derived from a similar table for the U.S. economy for 2011 (the latest detailed data available from the U.S. Department of Commerce). The table is first reduced to reflect the unique size and industry mix of the local economy, based on data from County Business Patterns and the Regional Economic Information System of the U.S. Department of Commerce. It is then adjusted so that only transactions with local businesses are recorded in the inter-industry part of the table. This technique compares supply and demand, and estimates the additional imports or exports required to make total supply equal total demand. The resulting table shows the detailed sales and purchase patterns of the local industries. The 533-industry table is then aggregated to reflect the general activities of 32 industries plus local households (a total of 33 industries). To trace changes in the economy, each column is converted to show the direct requirements per dollar of gross output for each sector. This direct-requirements table represents the “recipe” for producing the output of each industry in the economy. The economic impact figures for the study were computed using what is called an “iterative” procedure. This process uses the sum of a power series to approximate the solution to the economic model. This is what the process looks like in matrix algebra: T = IX + AX + A2X + A3X + ... + AnX T is the solution, a column vector of changes in each industry’s outputs caused by the changes represented in the column vector X. A is the 33 by33 direct- requirements matrix. This equation is used to trace the direct expenditures attributable to individual artists. A multiplier effect table is produced that displays the results of this equation. The total column is T. The initial expenditure to be traced is IX (I is the identity matrix, which is operationally equivalent to the number 1 in ordinary algebra). Round 1 is AX, the result of multiplying the matrix A by the vector X (the outputs required of each supplier to produce the goods and services purchased in the initial change under study). Round 2 is A2X, which is the result of multiplying the matrix A by Round 1 (it answers the same question applied to Round 1: “What are the outputs required of each supplier to produce the goods and services purchased in Round 1 of this chain of events?”). Each of columns 1 through 12 in the multiplier effects table represents one of the elements in the continuing but diminishing chain of expenditures on the right side of the equation. Their sum, T, represents the total production required in the local economy in response to arts activities. Calculation of the total impact of expenditures by individual artists on the outputs of other industries (T) can now be converted to impacts on the final incomes to local residents by multiplying the outputs produced by the ratios of household income to output and employment to output. Thus, the employment impact of changes in outputs due to arts expenditures is calculated by multiplying elements in the column of total outputs by the ratio of employment to output for the 32 industries in the region. Changes in household incomes, local government revenues, and state government revenues due to nonprofit arts expenditures are similarly transformed. The same process is also used to show the direct impact on incomes and revenues associated with the column of direct local expenditures. SECTION II. PUBLIC OPINION POLLING ABOUT THE ARTS Developed in collaboration with the Minnesota State Arts Board, Americans for the Arts, Minnesota Compass and the Blandin Foundation. (1) Minnesotan Involvement in the Arts: Minnesota Center for Survey Research, 2017 Minnesota State Survey. This annual omnibus survey reaches approximately 800 households per year to complete computer assisted telephone interviews; respondents are randomly selected using a dual frame sample of both landline telephone and cell phone numbers assigned to Minnesota area codes. (2) USA Attendance: U.S. Trends in Arts Attendance and Literary Reading: 2002–2017, A First Look at Results from the 2017 Survey of Public Participation in the Arts, National Endowment for the Arts, 2018. (3) Minnesota Compass Arts Indicators: Minnesota Compass is a social indicators project that measures progress in our state, its seven regions, 87 counties and larger cities. Compass tracks trends in topic areas such as education, economy and workforce, health, housing, public safety and a host of others. Compass gives everyone in our state – policy makers, business and community leaders and concerned individuals who live and work here – a common foundation to identify, understand and act on issues that affect our communities. For more information about the data including methodologies or margins of error, please contact mnCompass@wilder.org SOURCE: Annual Arts Benchmarking Survey supplement of the Current Population Survey, a program conducted by the U.S. Census Bureau for the Bureau of Labor Statistics. • ATTENDANCE: In the Annual Arts Benchmarking Survey, an arts and culture event refers to a live music, theater or dance performance; a live book reading or a poetry or storytelling event; an art exhibit, such as paintings, sculpture, pottery, graphic design, or photography; or visiting buildings, neighborhoods, parks or monuments for their historical, architectural or design value. creativeMN.orgSOURCES, DEFINITIONS AND METHODOLOGY 2019 Creative MN Report30 • YOUTH ARTS PARTICIPATION: Youth arts education refers to participation or attendance in any of the following activities: art or music class inside of school, art or music class outside of school and attendance at an art museum, gallery, live music, theater, or dance performance. Survey of Public Participation in the Arts supplement of the Current Population Survey, a program conducted by the U.S. Census Bureau for the Bureau of Labor Statistics. • CREATING AND PERFORMING ART: In the Annual Arts Benchmarking Survey, “creating or performing art” refers to creation or performance of any of the following activities: working with pottery, ceramics or jewelry; leatherwork, metalwork or woodwork; weaving, crocheting, quilting, needlepoint, knitting or sewing; playing a musical instrument; performing or practicing as an actor; performing or practicing dance; performing or practicing singing; creating films or videos as an artistic activity; taking photographs as an artistic activity; creating visual art, such as painting, sculpture or graphic designs; creative writing such as: fiction, non-fiction or writing plays. (4) Americans Speak Out About the Arts in 2018: A national sample of 3,023 adults were polled online by Ipsos in May 2018 on arts topics. The last public opinion poll by Americans for the Arts was conducted in 2015. Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of more than 55 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at https://www.americansforthearts. org/by-program/reports-and-data/research-studies-publications/public-opinion-poll (5) Rural Minnesotan Access to Recreational Arts Opportunity: Rural Pulse is a research study that has been commissioned by the Blandin Foundation since 1998 to gain a real-time snapshot of the concerns, perceptions and priorities of rural Minnesota residents. This initiative was last conducted in 2013 and served to identify trends within significant, complex subject areas such as the economy, education, employment and quality of life. A healthy community is a place where all people can • Meet their needs: economic, social, physical, cultural, and spiritual. • Work together for the common good. • Participate in creating their future. http://www.ruralpulse.org/about-rural-pulse/data-by-topic/recreational-and- artistic-opportunity/ SECTION III: IMPACT OF ARTISTS AND CREATIVE WORKERS Developed in collaboration with the Center for Urban and Regional Affairs (CURA) at the University of Minnesota, the City of Minneapolis Office of Cultural Affairs, and Americans for the Arts. WHAT IS THE MAIN SOURCE OF ARTIST AND CREATIVE WORKER DATA FOR THIS STUDY? (1) Economic Modeling Specialists International data. Descriptive names of Industries (NAICS codes) and Occupations (SOC codes) have been truncated. The information includes both for-profit and non-profit industries in 2016. Access to this data source provided by the City of Minneapolis Office of Cultural Affairs and analysis provided by the Center for Urban and Regional Affairs (CURA) at the University of Minnesota. Due to rounding some percent values may not equal 100%. SOC Codes (40) 11-2011, 11-2031,13-1011, 17-1011, 17-1012, 21-2021, 25-4012, 25-4021, 27-1011, 27-1012, 27-1013, 27-1014, 27-1021, 27-1022, 27-1023, 27-1024, 27-1025, 27-1026, 27-1027, 27-2011, 27-2012, 27-2031, 27-2032, 27-2041, 27-2042, 27-3011, 27-3031, 27-3041, 27-3042, 27-3043, 27-3099, 27-4011, 27-4012, 27-4014, 27-4021, 27-4031, 27-4032, 27-4099, 39-5091, 49-9063 NAICS Codes (72) 238150, 323111, 323113, 323117, 323120, 327110, 327212, 332323, 337212, 339910, 339992, 423940, 424920, 443142, 448310, 451130, 451140, 451211, 453110, 453310, 453920, 511110, 511120, 511130, 511191, 511199, 511210, 512110, 512120, 512131, 512191, 512199, 512210, 512220, 512230, 512240, 512290, 515111, 515112, 515120, 515210, 519110, 519120, 519130, 541310, 541320, 541340, 541410, 541420, 541430, 541490, 541810, 541850, 541860, 541890, 541921, 541922, 611610, 711110, 711120, 711130, 711190, 711310, 711320, 711410, 711510, 712110, 712120, 811420, 812921, 812922, 813410 Class of worker: Economic Modeling Specialists International: Extended Proprietors, Non-QCEW employees, QCEW Employees, Self-Employed. HOW WAS THE DATA ANALYZED? (A) Creative Minnesota conducted economic impact studies of the arts and culture sector in the state in 2015 in partnership with Americans for the Arts. For that project, in-depth economic modeling was conducted of the 11 regions of the state and provided to the Creative Minnesota by Americans for the Arts’ Arts and Economic Prosperity project. They produced formulas which gave us unique economic modeling required to determine the impact of spending in each of Minnesota’s 11 arts regions. (B) The total number of Minnesota artists was found through Economic Modeling Specialists International data, as detailed above. (C) An “Artists and Creative Workers Survey” was conducted by Creative Minnesota and Minnesota Citizens for the Arts and 194 organizational partners between March 1 and July 31, 2016 for the 2017 Creative Minnesota study which resulted in a determination of the per-artist and creative worker spending for each region. Only the 2153 completed surveys were included in the analysis, a very high response rate for this kind of survey. Americans for the Arts hosted the survey on its secure server, analyzed the results and provided the analysis and description of methodology that described above with “Defining Economic Impact.” The survey requested detailed information about the artist’s 2014 artistic expenditures, as well as information about artistic income, artistic discipline and artist quality of life indicators. The economic impact analysis in this report utilizes the survey data collected from full-time and part-time artists/creative workers only, because the then-universe of 104,148 Minnesota artists and creative workers excluded hobby artists and retired/student artists. An average artistic expenditure was calculated separately for full-time and part-time survey respondents in each of Minnesota’s 11 arts regions, and those averages were then multiplied by the universe of artists and creative workers who reside in each region. The regional totals were then summed to calculate the statewide findings. WHAT OTHER SOURCES WERE USED IN THIS SECTION? (2) Minnesota Workforce Demographics 2016: Integrated Public Use Microdata Series from the U.S. Census Bureau, American Community Survey 2012–2016, as provided by Minnesota Compass. (3) Average Spent Per Artist and Percent of Artists Full-Time Vs Part-Time: Creative Minnesota 2017 Report, pages 9 and 12 (4) 2016 USA and Minnesota Average Worker Wages: US Department of Labor, Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2016 https://data.bls.gov/cew/apps/table_maker/v4/table_maker. htm#type=0&year=2016&qtr=A&own=0&ind=10&supp=1 (5) 2014 US and Minnesota Average Worker Wages: US Department of Labor, Bureau of Labor Statistics, Quarterly Census of Employment and Wages, 2014 https://data.bls.gov/cew/apps/table_maker/v4/table_maker. htm#type=0&year=2014&qtr=A&own=0&ind=10&supp=1 (6) 2014 Average Artist and Creative Worker Wage: Creative Minnesota 2017 Report, page 6 SECTION IV: ARTS EDUCATION DATA PROJECT Developed in collaboration with the Perpich Center for Arts Education, Minnesota Music Educators Association, Minnesota Department of Education, State Education Agency Directors of Arts Education and Quadrant Research. Narrative: “K–12 Arts Education: Emotional Intelligence, Creativity and the Value of Being Seen” by Camille LeFevre Narrative: “Arts Education Data Project Overview” by Sheila Smith, Mary Schaefle, Pam Paulsen Minnesota Arts Education Data: The Minnesota Department of Education captures enrollment by grade level for arts courses delivered at Minnesota traditional public and charter schools from schools with grades 9 through 12. The source of data comes directly from information submitted by schools through the 2014–2015, 2015–2016 and the 2016–2017 annual data collection. While each school is required to submit their data there are many that did not report. These schools are included in this analysis. The data does not include any arts instruction provided by non-school entities. The data were provided to Quadrant Research for analysis. Each record contained the school, district, course name, teacher, grade level, and student enrollment. Additionally, unique enrollment by discipline and unique total creativeMN.org SOURCES, DEFINITIONS AND METHODOLOGY 2019 Creative MN Report 31 CREATIVE MINNESOTA TEAM CHAIR Sheila Smith, Minnesota Citizens for the Arts MEMBERS Vickie Benson, McKnight Foundation Andrea Brown, Jerome Foundation Drew Digby, Arrowhead Regional Arts Council David Glenn, Artist Tish Jones, Artist Brenda Kayzar, Urbane DrK Consulting Gulgun Kayim, City of Minneapolis Oskar Ly, Artist Kathy Mouacheupao, Metropolitan Regional Arts Council Greg Nielsen, Metropolitan Regional Arts Council Pam Paulson, Perpich Center for Arts Education Sharon Rodning Bash, Arts Management Consultant Mary Schaefle, Minnesota Music Educators Association Eleanor Savage, Jerome Foundation Joanna Schnedler, Minnesota Theater Alliance Beth Schoeppler, The Loft Literary Center Carl Swanson, Springboard for the Arts Erik Takeshita, Bush Foundation Sheila Terryll, Wiser Wolf Jill Underwood, Children’s Theatre Company Renae Youngs, Minnesota State Arts Board WRITTEN BY Sheila Smith CONCEPT AND DESIGN Kick, Minneapolis STAFF SUPPORT Mark Albers, Andrea Lovell, Anika Johnson at Minnesota Citizens for the Arts Kim Hocker at the Minnesota State Arts Board Pam Paulson at Perpich Center for Arts Education Doug Paulson at Minnesota Department of Education FISCAL AGENT Metropolitan Regional Arts Council CURA Section III was supported (in part) through research assistance provided by Jessi Wyatt and Jeff Matson of the University of Minnesota’s Center for Urban and Regional Affairs (CURA). CITY OF MINNEAPOLIS Thank you to Gulgun Kayim, Brenda Kayzar of Urbane DrK Consulting, and the City of Minneapolis for access to the data provided by Economic Modeling Specialists International. SECTIONVIACKNOWLEDGMENTS creativeMN.orgACKNOWLEDGMENTS 2019 Creative MN Report arts enrollment data were provided. The unique enrollment used student-level records to determine unique counts of students within a discipline and across all disciplines to eliminate counting students who would be enrolled in more than one course within a discipline or enrolled in courses across multiple disciplines. Demographic data is from the Common Core of Data file from the National Center for Education Statistics. WHAT OTHER SOURCES WERE USED IN THIS SECTION? (1) Minnesota Law: MN Statutes 2014, Section 120B.021, subd. 1 and 120B.024 Subd. 1 (6). (2) Federal Law: Every Child Succeeds Act, Title VIII, Section 8002. Supporting Research: (3) The 4Cs Research Series, P21 Partnership for 21s Century Learning, http://www.p21.org/our-work/4cs-research-series (4) Short Term Music Training Enhances Verbal Intelligence and Executive Function, Sylvain Moreno, Ellen Bialystok, Raluca Barak, E. Glenn Schellenberg, Nicolas J Sepeda, and Tom Chau, Psychological Science, 2011; and Neuroanatomical Correlates of Musicianship as Revealed by Cortical Thickness and Voxel-Based Morphometry, Cerebral Cortex, July 2009; 19:1583–1596 by Patrick Mertudez et al. (5) Formal art observation training improves medical students’ visual diagnostic skills, Journal of General Internal Medicine 23(7) 991-7Naghshineh, S., Hafler, J.P., Miller, A.R., Blanco, M.A., Lipsitz, S.R., Dubroff, R.P., … Katz, J.T. 2008. (6) Arts Education in Secondary Schools: Effects and Effectiveness. National Foundation for Educational Research: The Mere, Upton Park, Slough, Berkshire, UK.; Harland, J., Kinder, K., Lord, P., Stott, A., Schagen, I., Haynes, J., … Paola, R. (2000). (7) Top 10 skills children learn from the arts, by Valerie Strauss, Jan. 22, 2013, Washington Post, quoting “The Artistic Edge: 7 Skills Children Need to Succeed in an Increasingly Right Brain World” by Lisa Phillips, 2012. (8) Arts Foster Scientific Success: Avocations of Nobel, National Academy, Royal Society, and Sigma Xi Members, 2008, Robert Root-Bernstein, Leighanna Beach, Lindsay Allen, and Caitlin Russ. (9) Journal of Research in Music Education, Winter 2006, vol. 54, No. 4, pgs. 293–307; “Examination of Relationship between Participation in School Music Programs of Differing Quality and Standardized Test Results” Christopher M. Johnson and Jenny E. Memmott, University of Kansas (10) Doing Well and Doing Good by Doing Art: A 12-Year National Study of Education in the visual and performing arts - Effects on the Achievements and Values Of Young Adults by James S. Catterall Professor of Education University of California at Los Angeles, October 2009, AND Arts Education and the High School Dropout Problem. Journal of Cultural Economics, 39 (4): 327–339. Thomas. M. K., Singh, P. & Klopfenstein, K. 2015. (11) Polling: Americans Speak Out About the Arts in 2018, Americans for the Arts. (12) Minnesota Common Course Catalogue (MCCC) The MCCC is being implemented to meet state and federal requirements, including: Minnesota Statutes, section 120B.35 - Student Academic Achievement and Growth; Minnesota Session Laws 2009, Chapter 96, Article 2, Section 60 - Implementing Rigorous Coursework Measures Related to Student Performance; and HR 2272 America COMPETES Act of 2007 SEC. 6401. Required Elements of a Statewide Longitudinal Data System. https://education.mn.gov/ MDE/dse/datasub/MCCC/. Schools are also required to have “a process to assess and evaluate each student’s progress toward meeting state and local academic standards” as well as other requirements related to World’s Best Workforce: https://www.revisor.mn.gov/statutes/2018/cite/120B.11?keyword_ type=all&keyword=worlds+best+workforce. (13) “Locale codes” are derived from a classification system originally developed by NCES in the 1980s to describe a school’s location ranging from “large city” to “rural.” The new locale codes used for analysis in this report incorporate changes in the way rural areas are defined, in agreement with geographic standards used in the 2000 decennial Census, based on the physical location represented by an address that is matched against a geographic database maintained by the Census Bureau. This database is the Topographically Integrated and Geographically Encoded Referencing system, or TIGER. In 2005 and 2006, NCES supported work by the Census Bureau to redesign the original locale codes in light of changes in the U.S. population and the definition of key geographic concepts. 32 PHOTO CREDITS Front Cover (in order of appearance left to right): Minnesota Chorale, Greg Helgeson; Photo courtesy of Duluth Art Institute; Walker Art Center, Bobby Rogers; VocalEssence, Laura Alpizar; Kao Lee Thao, Bruce Silcox; Inside Cover: Capri Theatre, Pat Carney; Page 1: Minnesota Orchestra, Greg Helgeson; Children’s Theatre Company, Dan Norman; Page 2: Walker Art Center, Galen Fletcher; Walker Art Center, Carina Lofgren; Page 4: RAC 3: Reif Center Grand Rapids, Jennifer Mariano; RAC 4: Lake Region Arts Council, Maxine Adams; RAC 10: Park Square Theatre, Petronella J. Ytsma; Page 5: RAC 3: Children’s Theatre Company, Dan Norman; RAC 4: Minnesota Orchestra, Frank Merchlewitz; RAC 10: Photo courtesy of Duluth Art Institute, Genevieve Hircock; Page 7: Walker Art Center, Carina Lofgren; Page 8: VocalEssence, Caroline Yang; Park Square Theatre, Amy Anderson; RAC 3: Guthrie Theatre, Dan Norman; RAC 4: Reif Center Grand Rapids, Jennifer Mariano; RAC 10: Minnesota Pottery Festival, Morgan Baum; Page 11: Minnesota Citizens for the Arts, Scott Streble; MN Opera, Sigrid Redpath; Page 13: Minnesota Orchestra, Tony Nelson; MN Opera, Chap Achen; Page 15: RAC 3: Photo courtesy of Artistry; RAC 4: Park Square Theatre, Petronella J. Ytsma; RAC 10: MacPhail Center for Music, Dan Gunderson; Page 17: Riversong Music Festival, Sky Studios; Page 20: Photo courtesy of Lia Chang; Photo courtesy of Sally Wingert; Page 21: Photo courtesy of Shannon Gibney; Photo courtesy of Bruce Silcox; Photo courtesy of Anthony Brandenburg; Page 22: Walker Art Center, Carina Lofgren; Page 23: Reif Center Grand Rapids, Jennifer Mariano; Page 25: VocalEssence, Laura Alpizar; Minnesota Orchestra, Matt Blewett; Back Cover: Stages Theatre Company, Bruce Challgren How to cite this report: Smith, Sheila. (2019) Creative Minnesota 2019: Comprehensive Research About the Arts in Minnesota. Creative Minnesota. Saint Paul, MN: Minnesota Citizens for the Arts. THANK YOU TO OUR SPONSORING PARTNERS creativeMN.org ACKNOWLEDGMENTS 2019 Creative MN Report 33 This activity is made possible in part by a grant provided by the Minnesota State Arts Board through an appropriation by the Minnesota State Legislature. The McKnight Foundation arts program is founded on the belief that Minnesota thrives when its artists thrive. The McKnight Foundation supports working artists to create and contribute to vibrant communities. Minnesota Citizens for the Arts 661 LaSalle Street #220 St. Paul, MN 55114 651-251-0868 staff@artsmn.org creativeMN.org + + = = DULUTH ARROWHEAD REGIONAL ARTS COUNCIL This region benefits from over $36 million dollars in economic impact from the nonprofit arts and culture. IMPACT ON ECONOMY AND EMPLOYMENT TOTAL DIRECT EXPENDITURES BY $14,291,391 STATE GOVERNMENT REVENUES: $2,968,000 LOCAL GOVERNMENT REVENUES: $779,000 TOTAL GOVERNMENT REVENUES: $3.7 MILLION TOTAL ARTS AND CULTURE RELATED SPENDING BY $21,734,978 $36,026,369 EMPLOYMENT VOLUNTEERS ORGANIZATIONS AUDIENCES TOTAL ECONOMIC IMPACT of participating organizations FTE jobs supported: 922 Total number of volunteers: 1,949 Total volunteer hours: 73,542 Resident household income generated by arts and culture sector: $21,905,000 Estimated aggregate value of volunteer time at $22.55/hour: $1,658,372 TOTAL AUDIENCE: 835,898 PEOPLE ANNUALLY Non-local attendees to arts and cultural events in this region spend 126% more than local attendees. LOCAL 75.5% of this region’s audiences are local (attending event in same region where they live) who are spending an average of $19.85 above the cost of their ticket. NON-LOCAL 24.5% of this region’s attendees are non-local (attending event in a region where they do not live) who are spending an average of $44.96 per person. 22.2% of non-resident survey respondents reported that the primary reason for their trip was “specifically to attend this arts/cultural event,” bringing dollars to the region that would not have otherwise been spent here. Number of participating arts and culture organizations = 37 Participating organizations by BUDGET SIZE Participating organizations by DISCIPLINE $1M-5M: 5 • 13.51% $250K-1M: 8 • 21.62% $100K-250K: 3 • 8.11% Under $100K: 21 • 56.76% Performing Arts: 16 Literary Arts: 1 Media and Communications: 2 Arts Multi-purpose: 3 Humanities: 0 History and Historical Preservation: 3 Visual Arts/Architecture: 5 Other: 7 Education range of attendees: High school or less 13.5% 2 or 4 year college degree 49.3% Masters or doctoral degree 37.2% Nearly 45% of attendees have an Annual Household Income of under $60,000: Less than $60,000 44.9% $60,000-$99,999 34.8% $100,000 or more 20.3% For more information, please visit creativeMN.org. Minnesota Citizens for the Arts | www.mncitizensforthearts.org | @MNCitizen | 651-251-0868 The Impact and Health of the Nonprofit Arts and Culture Sector of DULUTH, MN Released: October, 2015 Local Economic Impact: $36M City’s 2010 Population: 86,265 Arts and Culture Economic Impact Per Capita: $418 Participating Arts and Culture Organizations: American Indian Community Housing Organization, Arrowhead Chorale, Arrowhead Regional Arts Council, City of Duluth, Common Language, Duluth Art Institute, Duluth Children’s Museum, Duluth Festival Opera, Duluth Fiber Handcrafters Guild, Duluth Superior Symphony Association, Duluth- Superior Area Educational Television Corporation, Gimaajii Mino Bimaadizimin, Lake Superior Chamber Orchestra, Lake Superior Marine Museum Association, Lake Superior Suzuki Talent Program, Lake Superior Youth Chorus, Lyric Opera of the North, Magic Smelt Puppet Troupe, Matinee Musicale, Minnesota Ballet, Nordic Center, Northern Bedrock Conservation Corps, Poetry Harbor, Prove Gallery, Ressl Dance!, Saint Louis County Historical Society, Sons of Norway, Sound Unseen International Duluth, Tamarack Dance Association, The College of Saint Scholastica, The Duluth Playouse, Inc., Three Bridges International Chamber Music Festival, Tweed Museum of Art, Great Lakes Aquarium, Zeitgeist Arts, Glensheen Mansion, and Wise Fool Shakespeare Local Sponsors: Arrowhead Regional Arts Council and Duluth Public Arts Commission Creative Minnesota As the most comprehensive report ever done of the creative sector, Creative Minnesota is a new effort to fill the gaps in available information about Minnesota’s cultural field and to improve our understanding of its importance to our quality of life and economy. It kicks off a new centralized, concentrated and long term endeavor to collect and report data on the creative sector every two years for analysis, education and advocacy. Our first Creative Minnesota report, released in 2015, is a snapshot of the health and impacts of nonprofit arts and culture organizations in 2013 and looks at their spending and their audiences as well as other indicators of the sector’s health and impact on the economy. It leverages new in-depth research made possible by Minnesota’s participation in the Cultural Data Project (culturaldata.org). The 29 state, regional and local studies done to date show substantial economic impact from the arts and culture in every corner of the state, from the Arrowhead to the plains of Southwest Minnesota and from the Red River Valley to the river lands of the Southeast. Creative Minnesota was developed by a collaborative of arts and culture funders in partnership with Minnesota Citizens for the Arts (MCA). The Creative Minnesota team includes Minnesota Citizens for the Arts, The McKnight Foundation, the Minnesota State Arts Board, the Forum of Regional Arts Councils of Minnesota, Target, the Bush Foundation, Mardag Foundation, and Jerome Foundation with in-kind support from the Minnesota Historical Society and others. We hope that arts advocates, legislators, local government officials and arts and cultural organizations will use this report to find new ways to improve their lives and economies with arts and culture. Find more at: creativemn.org Sheila Smith Executive Director Minnesota Citizens for the Arts