HomeMy WebLinkAboutA001 - Usage of Electricity and Waiver of Fees for Ames Main Street Snow Magic EventITEM #:10
DATE:10-22-24
DEPT:ADMIN
SUBJECT:REQUESTS FROM AMES MAIN STREET FOR SNOW MAGIC
CELEBRATION ON DECEMBER 5, 2024 THROUGH DECEMBER 24, 2024
COUNCIL ACTION FORM
BACKGROUND:
Ames Main Street (AMS) plans to host its annual Snow Magic Celebration December 5 through
December 24. The event will kick off on December 5 and continue throughout the month with
promotions in Downtown businesses for the rest of the month.
To facilitate this event, AMS has made the following requests for December 5:
A blanket Temporary Obstruction Permit and a blanket Vending License for the Downtown from
December 1 through December 24 to allow stores to display and sell merchandise and waiver of
Vending License fee ($50 loss to City Clerk’s Office).
Use of electricity in Tom Evans Plaza and waiver of fees for electricity (Loss of $10 to the
Electric Fund).
ALTERNATIVES:
1. Approve the requests made by Ames Main Street as indicated above, including the requested
waiver of a Vending License and electricity user fees.
2. Approve the requests as indicated above but require reimbursement for the blanket Vending
Permit ($50) and electricity use ($10).
3. Deny the requests.
CITY MANAGER'S RECOMMENDED ACTION:
Snow Magic provides an opportunity to draw residents and visitors to the Downtown and
supports local businesses during the holiday shopping season. It is, therefore, the recommendation
of the City Manager that the City Council adopt Alternative No. 1 as described above.
ATTACHMENT(S):
2024 Snow Magic Event Application & Letter of Support.pdf
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Travis Toliver, IOM
Executive Director
travis@amesalliance.com
304 Main Street, Ames, IA 50010 | 515.233.3472 | DowntownAmes.org
Ames Main Street advances and promotes Downtown Ames as the heart of the Ames community.
October 4, 2024
Mayor and City Councill
City of Ames
515 Clark Ave
Ames, IA 50010
Dear Mayor Haila and Members of the Ames City Council,
Ames Main Street is planning to hold the annual Snow Magic event from December 1 through
December 31, 2024.
Specific information about the event can be found on the included Special Event Application. We
request a waiver of fees for the Blanket Vendor Permit, use of electricity in Tom Evans Park
during the kick-off event on Thursday, December 5.
By bringing residents to Downtown Ames for attractions such as this, Ames Main Street is able to
fulfill its mission as a Main Street Iowa community and create an economically vibrant downtown
with unique living, dining, and entertainment experiences.
Thank you for your consideration of this request and continued support of Ames Main Street. We
look forward to seeing you shopping in Downtown Ames!
Sincerely,
Travis Toliver
Executive Director
Ames Main Street
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For Office Use Only
Documents Received
Date: ____________________
___ Completed Application
___ Fireworks Application
($25 fee)
___ Insurance Certificate
___ Public Safety & Event
Management Plan
___ Site Plan/Route Map
($25 fee) (Road Race)
___ Vendor List
($50 fee/each)
___ Parking fees
Special Events Meeting
Date ____________________
Time ____________________
Room ___________________
Documents Sent:
___ Alcohol License
ABD ________________
___ Fireworks Permit
___ Road Race Permit
___ TOP
___ Vending Permit
___ Other ________________
Departments Included
___ City Manager: Brian
Phillips and Tasheik Kerr
___ CyRide: Jenny Bethurem
or Rob Holm
___ Electric: Mark Imhoff
___ Fire: Jason Ziph or Rich
Higgins
___ Parks & Rec: Craig
Kaufman or Joshua
Thompson
___ Public Works: Brad Becker
or Dave Cole
___ Police: Tom Shelton or
Mike Arkovich
___ Water: Heidi Petersen
___ Risk Management: Bill
Walton
CAA: Sarah Dvorsky
AMS: Sarah Dvorsky
ISU: Events
Authorization Committee
City Council Meeting
Date _____________________
___ Added to Agenda with CAF
Approved Y N
Reminder Date ____________
SPECIAL EVENT APPLICATION
Applications received less than thirty (30) days before the event may not be processed by
the City in time for the event and will automatically be denied. Each application is viewed
as a new event regardless of previous occasions.
Event Name
Location/Address
Region (Select one or more)
Ames Main Street (Downtown)
Campustown District
Iowa State University Property
City Parks
Other (please explain)
Please note that events occurring in the Downtown, Campustown, in City parks, or on ISU property
require prior approvals. A letter of support will be required from CAA if the event occurs in
Campustown or from Ames Main Street if the event occurs in Downtown. Please contact the
appropriate office well in advance:
Downtown - Ames Main Street: (515) 232-2310
Campustown Action Association: (515) 232-2310
ISU - Events Authorization Committee: (515) 294-1437
director@amesdowntown.org
sarahd@ameschamber.com
eventauthorization@iastate.edu
TIMELINE
Detailed Description of Event Activities (written overview of event and what’s going to happen)
Event Ends Date Time M T W R F Sa Su
Teardown
Complete Date Time M T W R F Sa Su
Event Category
Concert/Performance
Farmer/Outdoor Market
Other (please explain)
Athletic/Recreation
Exhibits/Misc.
Festival/Celebration
Parade/Procession/March
Rain Date Rain Location
Yes No
Is this an annual event? If yes, how many years?
Setup
Event Starts
or Kevin Gries
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CONTACTS
State Zip Code
Cell Phone
Cell Phone
Sponsor/Applicant Name
Address
City
Daytime Phone
E-mail
Alternate Contact Name
Daytime Phone
E-mail
ATTENDANCE
Anticipated Daily Attendance
Yes No
Is this event open to the public?
Is your event being held in conjunction with another event (e.g. Farmers' Market, 4th of July, etc.)? If yes, please list:
ORGANIZATION STATUS/PROCEEDS
For-Profit
Bona Fide Tax Exempt
Nonprofit
Yes No
Are patron admission, entry, or participant fees required? If yes, please describe and provide
amounts:
Are vendor or other fees required? If yes, please provide amounts:
Percentage of net proceeds going towards fundraising %
Percentage of net proceeds going towards for-profit entity %
SECURITY
Ames Police Department 24 hour non-emergency phone number: 515-239-5133
Please complete the course at https://www.crowdmanagers.com/training for crowd management training.
Yes No
Have you hired a professional security company to develop and manage your event’s security plan?
If yes, please fill out the following information:
Security Organization
State Zip Phone
Address
City
Email
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