HomeMy WebLinkAbout~Master - Contract for Transit Advertising Services RESOLUTION NO. 22-351
RESOLUTION AWARDING CONTRACT FOR TRANSIT ADVERTISING SERVICES
FOR THE CITY OF AMES, IOWA
WHEREAS, CyRide's current bus advertising contract will end on July 30, 2022, with all
available annual renewals exercised; and,
WHEREAS, CyRide's share of the contract's gross advertising sales revenue has been 60%,
with a $250,000 minimum annual guarantee during the contract; and,
WHEREAS, in the last two years, the Transit Board amended the Contract to remove the
guaranteed minimum payment due to the impact of the COVID-19 pandemic; and,
WHEREAS, in preparation for contract expiration, CyRide, with assistance from the
Purchasing Division,released a Request for Proposals(RFP)on June 2,2022,with proposals due on
June 16, 2022; and,
WHEREAS,CyRide received a single response from Houck Transit Advertising of Shoreview,
Minnesota,and based upon evaluation of the bid Houck's Advertising revenue generated over the last
two contract periods, Houck's response was found to be favorable; and,
WHEREAS,Houck Advertising's guaranteed revenue would generate$175,000 in advertising
revenue for the next fiscal year and$555,000 over the next three fiscal years; and,
WHEREAS,the Transit Board approved the award of contract to Houck Transit Advertising
at its meeting on June 22, 2022.
NOW,THEREFORE,BE IT RESOLVED by the City Council of the City of Ames,Iowa,that
the Contract with Houck Transit Advertising of Shoreview, Minnesota, for exclusive rights to sell
advertising on CyRide buses from July 31, 2022, through June 30, 2025, with the possibility of two
additional twelve-month renewal periods is hereby approved.
ADOPTED THIS 28"'day of June, 2022.
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Diane . Voss, City Clerk Jo A. Haila, Mayor
Introduced by: Betcher
Seconded by: Gartin
Voting aye: Beatty-Hansen, Betcher, Corrieri, Gartin, Junck, Rollins
Voting nay: None Absent: None
Resolution declared adopted and signed by the Mayor this 28t' day of June, 2022.