HomeMy WebLinkAbout~Master - 2020 Census Budget for Public Education Campaign RESOLUTION NO. 19-365
RESOLUTION APPROVING 2020 CENSUS BUDGET
FOR PUBLIC EDUCATION CAMPAIGN
FOR THE CITY OF AMES
WHEREAS, in anticipation of next year's federal census, staff has been developing a plan to
educate Ames residents regarding the importance of completing and returning census forms when they
are distributed next spring; and,
WHEREAS, it is very important that all Ames residents understand the significance of
participating in the 2020 Census, as several types of state and federal funding are based on census
counts; and,
WHEREAS, as in previous years, Iowa State University students will comprise the largest
target group for this educational effort, and the goal is to ensure that ISU students, as well as others
living in Ames, correctly"Claim Ames"in the 2020 Census; and,
WHEREAS,a marketing plan is being developed to promote compliance with the 2020 Census,
and the plan will include traditional communication tools (television, print, radio), as well as social
media platforms, bus boards, speaking engagements, events, and other types of outreach; and,
WHEREAS, a key component of the marketing plan is the Complete Count Committee, a
census steering committee to be comprised of representatives from ISU, schools,media,the business
community, and civic and religious groups; and,
WHEREAS,recruitment for the Complete Count Committee continues,and a kick-off meeting
is planned for late summer/early fall.
NOW,THEREFORE,BE IT RESOLVED by the City Council of the City of Ames,Iowa,that
the allocation of $35,000 from the Contingency Fund for Census 2020 education, outreach, and
promotional activities is hereby approved.
ADOPTED THIS 23rd day of July, 2019.
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Dian oss, ity Clerk John . Haila, Mayor
Introduced by: Betcher
Seconded by: Martin
Voting aye: Beatty-Hansen, Betcher, Corrieri, Gartin, Martin
Voting nay: None Absent: Nelson
Resolution declared adopted and signed by the Mayor this 23rd day of July, 2019.