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HomeMy WebLinkAbout~Master - Contract for first phase of brand consulting services for City Branding RESOLUTION NO. 15-633 RESOLUTION APPROVING CONTRACT FOR FIRST PHASE OF BRAND CONSULTING SERVICES FOR THE CITY OF AMES WHEREAS,the City Council has established as one of its top goals to"Promote Economic Development"with an objective to "develop a brand communications plan;" and, WHEREAS,in February 2015,the City Council refined its focus to a more specific campaign that targeted young adults transitioning to families to relocate to Ames, and the geographic market was identified by the City Council as the Ames to Des Moines, Iowa, I-35 corridor; and, WHEREAS,in accordance with new direction,a Request For Proposal(RFP)was developed that required a mechanism to determine success through measurable, observable results; and, WHEREAS, in addition, the RFP required the branding campaign to be based on the community vision, vocabulary, and information gleaned from the 2011 Ames community vision process; and, WHEREAS,the City Council appropriated$200,000 in FY 2014/15 for this project,which has been carried forward to this fiscal year; and, WHEREAS, the RFP specified that the consulting firm should have experience in market research (both qualitative and quantitative), strategic planning, organizational visual identity, graphics, branding, interactive marketing, and promotions; and, WHEREAS, the RFP was issued to 33 firms with responses received from six, and a committee comprised of City staff and local marketing professionals reviewed and ranked the returned proposals; and, WHEREAS,based on a decision by the evaluation team,it is recommended that the Council approve a contract with ZLR Ignition of Des Moines, Iowa, for the first phase of brand consulting services. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Ames, Iowa, that the contract with ZLR Ignition of Des Moines, Iowa, for the first phase of brand consulting services in the amount of$55,000 is hereby approved. ADOPTED THIS 13`h day of October, 2015. C-Au Diane R. Voss, City Clerk Ann H. Campbell, Mayor Introduced by: Goodman Seconded by: Nelson Voting aye: Betcher, Corrieri, Gartin, Goodman,Nelson, Orazem Voting nay: None Absent: None Resolution declared adopted and signed by the Mayor this 13'day of October, 2015.