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HomeMy WebLinkAbout~Master - Development of Logo Style Guide RESOLUTION NO. 12-090 RESOLUTION APPROVING FUNDING REQUEST FOR LOGO STYLEBOOK FOR THE CITY OF AMES,IOWA WHEREAS, staff is moving forward on implementing a new City of Ames logo in partnership with other organizations that promote and market Ames; and, WHEREAS,in moving forward with this effort,it has been recommended the City purchase and utilize an Ames Brand Standards Guide (often called a"stylebook"); and, WHEREAS, such a Guide will provide direction, conformity, and consistency throughout the City of Ames organization on proper use of the new logo; and, WHEREAS, by working in partnership with the Ames Convention and Visitors Bureau (ACVB)and the Chamber of Commerce to adopt the new logo,the City has not been asked to make any financial contribution toward the prior costs associated with developing the logo; and, WHEREAS,at this point,the other entities have absorbed approximately$30,000 in design fees, and while each organization will have a slightly different Brand Standards Guide, the City's guide will be used as the basis for the others and represents a cost savings for them; and, WHEREAS, the City has never had a detailed guide providing direction on logo usage, therefore, the City's logo has been used differently by various departments and divisions; and, WHEREAS, providing standards for logo usage will help ensure a uniform, standard, and professional appearance for the City of Ames; and, WHEREAS, this work will be performed by Push Branding & Design, the same firm that developed the logo. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Ames, Iowa, that redirection of$7,500 of the remaining$7,689 budgeted for the Ames Visioning Project to Push Branding&Design for development of a Brand Standards Guide for the City's new logo is hereby approved. ADOPTED THIS 6t' day of March, 2012. A. a Diane R. Voss, City Clerk Ann H. Campbell, Mayor Introduced by: Davis Seconded by: Wacha Voting aye: Davis, Goodman, Larson, Orazem, Szopinski, Wacha Voting nay: None Absent: None Resolution declared adopted and signed by the Mayor this 6t''day of March, 2012.