HomeMy WebLinkAbout~Master - 2010 Census budget for public education campaign RESOLUTION NO. 09-524
RESOLUTION APPROVING 2010 CENSUS BUDGET
FOR PUBLIC EDUCATION CAMPAIGN
FOR THE CITY OF AMES
WHEREAS, in anticipation of next year's federal census, staff has been developing a plan to
educate Ames residents regarding the importance of completing and returning census forms when they
are distributed next spring; and,
WHEREAS, it is very important that all Ames residents understand the significance of
participating in the 2010 Census, and several types of state and federal funding are based on census
counts; and,
WHEREAS, as in 2000,Iowa State University students will comprise the largest target group
for this educational effort,and the goal is to ensure that ISU students,as well as others living in Ames,
correctly"Claim Ames!"in the 2010 Census; and,
WHEREAS,to address these vital educational needs,City staff is developing a marketing plan
to promote appropriate responses to the 2010 Census, and the plan will include electronic marketing
and social media, advertising, and public outreach; and,
WHEREAS, a key component of the marketing plan is the Complete Count Committee, a
census steering committee to be comprised of representatives from ISU, the schools, media, the
business community, and civic and religious groups; and,
WHEREAS, the $30,000 budget request mirrors the costs associated with the 2000 Census;
and,
WHEREAS, while costs have increased over the past 10 years, the use of electronic
communication in place of printed material, in some cases, should create cost savings to cover
increased charges in advertising and other materials.
NOW,THEREFORE,BE IT RESOLVED by the City Council of the City of Ames,Iowa,that
the allocation of$30,000 from the Contingency Fund for Census 2010 promotional activities is hereby
approved.
ADOPTED THIS 10'day of November, 2009.
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Diane R. Voss, City Clerk Ann H. Campbell, Mayor
Introduced by: Goodman
Seconded by: Mahayni
Voting aye: Doll, Goodman, Larson, Mahayni, Popken, Rice
Voting nay: None Absent: None
Resolution declared adopted and signed by the Mayor this 10'day of November, 2009.