HomeMy WebLinkAboutAtt 1 ITEM #23
Staff Report
GAME DAY PARKING
January 18, 2019
BACKGROUND:
On July 31, 2018, the City Council directed staff to draft a game day parking ordinance
for Council consideration. The purpose of this ordinance would be to increase the
penalty for illegal parking in stadium-adjacent neighborhoods during football home
games. This increase would make illegal parking less attractive compared to
legitimate game-day parking options, reducing the inconvenience to residents
and safety issues created by widespread illegal parking in stadium-adjacent
neighborhoods.
An ordinance has been drafted that establishes a $40 fine for illegal parking from 6:00
a.m. to midnight on ISU football home game days. This fine is reduced to $35 if paid
within seven days. For reference, the current fine for illegal parking is $20, which
reduces to $15 if paid within seven days. The charge to park in ISU grass lots for the
2018 season was $20.
The zone in which this penalty applies is established by a map. Both the revised
ordinance and the associated map of areas affected by this ordinance are
included with this report.
Implementation of this ordinance should be accompanied by a substantial public
education effort. This process began this fall with warning notices about the potential for
increased fines next fall. The City will request that ISU provide notice of this ordinance
as part of football ticket sales, if possible. In addition, the City will need to change
signs in the affected area and post additional notices at major streets leading into
this special enforcement zone.
EXPENSES AND REVENUE:
The cost of installing an additional 531 informational signs on existing poles is estimated
to be $21,500. City staff also estimates that an additional fifty special signs will be
required to provide notification at entrances into this area at a cost of $1,500. Thus, the
total expense for additional signage is $23,000. These expenses do not include labor
costs for City staff.
The number of parking tickets written on game days varies considerably. In the early
part of the season it is typical to write in excess of 400 citations, many of which are in
this area. If the proposed ordinance results in a 50% reduction in violations, revenue
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generated by citations on game days would stay level at approximately $6,400. This
total assumes an 80% collection rate on 400 $20 citations, or a similar collection rate on
200 $40 citations.
ALTERNATIVES:
1. Approve the first reading of the attached Game Day parking ordinance.
2. Approve the first reading of the attached Game Day parking ordinance, but either
increase or decrease the proposed fine.
3. Approve the first reading of the attached Game Day parking ordinance, but
identify additional neighborhood areas to be affected by this new ordinance.
4. Do not approve the attached ordinance.
CITY MANAGER'S RECOMMENDED ACTION:
The increased illegal parking fine on ISU football game days incentivizes the use of
legal parking options instead of illegally parking in neighborhoods near the stadium.
While it is difficult to forecast the level of compliance for a new enforcement mechanism
such as this, more information regarding compliance can be gathered after
implementation of this ordinance.
Therefore, it is the recommendation of the City Manager that City Council adopt
Alternative No. 1, thereby approving first reading of the attached Game Day
parking ordinance.
Given the current status of the Parking Fund, it is also recommended that the City
Council approve $23,000 from the Road Use Tax Fund available balance to
purchase the required informational parking signs.
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Legend
Date: 1/2/2019
Ames
Game Day Special Parking Penalty Zone
ORDINANCE NO.
AN ORDINANCE TO AMEND THE MUNICIPAL CODE
OF THE CITY OF AMES, IOWA, BY ENACTING A NEW
SECTION 18.7A SPECIAL PENALTY FOR GAME DAY
PARKING THEREOF, FOR THE PURPOSE OF
PARKING PENALTIES REPEALING ANY AND ALL
ORDINANCES OR PARTS OF ORDINANCES IN
CONFLICT TO THE EXTENT OF SUCH CONFLICT;
PROVIDING A PENALTY; AND ESTABLISHING AN
EFFECTIVE DATE.
BE IT ENACTED,by the City Council for the City of Ames,Iowa,that:
Section One. The Municipal Code of the City of Ames, Iowa shall be and the same is hereby
amended by enacting a new Section 18.7A as follows:
"18.7A. SPECIAL PENALTY FOR GAME DAY PARKING
(1) This special penalty applies in the "Game Day Parking Area" as designated by a
Resolution adopted by the City Council.
(2) Notwithstanding the fine amounts stated in Section 18.7 (parking violations), a special
penalty of forty dollars ($40.00) shall be applied to violations occurring on the date of Iowa State
University home football games from the hours of 6:00 a.m. to midnight. However, if the fine is paid
within the first seven (7) days of the date of violation, five dollars ($5.00) of the fine amount will be
waived. Any fines that remain unpaid after thirty(30)days from the date of the violation will be deemed
contested and may be prosecuted.
(3) This special penalty applies to all parking violations within the Game Day Parking Area
except for violations of Section 18.18(1)(persons with disabilities parking)."
Section Two. Violation of the provisions of this ordinance shall constitute a municipal infraction
punishable as set out by law.
Section Three. All ordinances, or parts of ordinances, in conflict herewith are hereby repealed to
the extent of such conflict,if any.
Section Four. This ordinance shall be in full force and effect from and after its passage and
publication as required by law.
Passed this day of ,
Diane R.Voss,City Clerk John A.Haila,Mayor