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M E M O R A N D U M
T0: Steven L. Schainker
FROM t Ellen Landon
DATEi December 5, 1982
SUBJECT, Publicizing Snow Removal Ordinance
In order to make every possible effort to keep people informed about the
removal of snow if and when it comes, we have set up a number of ideas as
follows:
1. A story about the snow ordinance is in the Key to the City now being
mailed throughout this month in utility bills.
2. A blue card, for hanging on bulletin boards is being printed and will
be mailed with the utility bills once the final reading is completed.
Because this cannot be finalized until after the third reading on
December 7, it probably will not be ready for distribution until
December 10 or 13.
3— We will initiate a live city telecast on Channel 9 on Wednesday, Dec-
ber 8 at 12 noon. The first one will feature Steve Schainker and
Don Keltner talking about the snow ordinance. 10 minutes. This will
be live from the Council Chambers. We will give a call-in number
in case people have questions.
4. Interview with Arnold Chantland and Don Keltner on City Business Report
for Sunday, December 12.
5. See about arranging a feature for December lg Weekender, featuring picture
of Snow Route sign installation.
6. Send letter from City Manager to Iowa State University housing associations
Greek organizations and the off-campus student organization explaining the
ordinance and dealing with their most common question: "Where are we going to
park?"
7. Have Arnold tape 30-second announcements for radio stations. These would
be played when the snow emergency comes.
8. Provide all media with a `.'snow ordinance packet" to be used throughout
the season for reference whenever a weather emergency occurs.
9. Follow up on first implementation of snow ordinance with interview with
Arnold and Don -- a question and answer session designed to deal with
questions people ask most often.
(More)
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2.-snow ordinance
10. THE MOST IMPORTANT POINT: People will not read the ordinance or its
provisions thoroughly until the first big storm. It will be essential
at that time to maintain an informal hotline to inform them about what
is going on. Don Keltner will call designated list of radio and television
stations (all area ones) every three hours during day. Early in the
morning (between 6 a.m. and 6:30 a.m.) he or a designated person will
call Ellen Landon, 232-7402, with snow removal information and progress in
time for us to get it on the 7 a.m. news. In the event of an especially
severe storm, we will call the media more often.
11. Distribute a copy of this plan to all media and ask them to help us
keep the people posted. They will be given complete list of whom to call
for information.
12. Police will go around snow route''neighborhoods with loudspeaker first time
the snow route ordinance is enforced.